The consumer world has been known for its diversity in needs and great power at either profiting a business or bringing it to its deathbeds. This is the core reasons that businesses have to always come up with new innovative means to retain their customers as well as stay ahead of their competitors in the market base. To come up with the best way to market a product, in this case the iPhone, one needs to know the needs of the different customers that you are targeting. These have to be the primary as well as the secondary needs so that one can rely on them to convince potential clients that their products are the best choice there is in the market. The iPhone has to have more innovative features than the common phone known like ability to call and send and receive text messages. To this end, it has 3G ability making it a fast internet connector. It too has an integrated camera enabling one to take photos using their cameras thus enabling many other applications that the gadgets have. One of the most referred uses of the iPhone has been its radar detector. This has been used globally to alert vehicle users on where speed traps are situated. Not only has these applications been used to warn drivers on red light cameras and live police traps, they have been instrumental in warning them of road hazards and black spots. The system has however been in the past been associated with giving inaccurate information and for such locations to be afforded recognition have had to be voted by other road users once flagged. IPhone thus needs to come up with a more effective system in future. The iPhone has also been known to have incorporated a feature that assists in gym work outs. This has been known to help users to get training support in t... ... middle of paper ... ...754 Jennifer, E. B. (2010). Q&A With Reebok's Uli Becker, Footwear News. Available At: http://www.wwd.com/footwear-news/qa-with-reeboks-uli-becker-3032181 Kimutai, C. (2011). Samsung sets its eyes on Africa market. Available at: http://www.bizcommunity.com/Article/111/87/59547.html Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-396. Edward Elgar Publishing. Retrieved from http://psychclassics.yorku.ca/Maslow/motivation.htm Mouldy.org. (2007). Market segments and tactility: the new Apple iPhone. Retrieved from http://www.mouldy.org/market-segments-and-tactility-the-new-apple-iphone Wahba, A., & Bridgewell, L. G. (1976). Maslow reconsidered: A review of research on the need Hierarchy theory. Organizational Behavior and Human Performance, 15(2), 212-240. Retrieved from http://dx.doi.org/10.1016/0030-5073(76)90038-6
Maslow’s original theory talked about a pyramid shape of achievements that every person unknowingly is striving to achieve. The bottom level is physiological needs such as food, water, shelter, and warmth. As we move up the pyramid next is safety which is security (money), stability, and freedom of fear. These two bottom sections of the pyramid are known as the basic needs because everyone on earth requires these basic needs to move to the next level of the pyramid. The next level is belonging/ love needs consisting of friends, family, spouse, or lover. From here on up your base needs are very helpful in reaching your next needs, Self-esteem which includes achievement, mastery, recognition, and respect. Lastly is your self-actualization need where ...
Huitt, W. (2007),Maslow's hierarchy of needs, Educational Psychology Interactive. Valdosta, GA: Valdosta State University, (http://www.edpsycinteractive.org/topics/regsys/maslow.html), [Accessed 29 December 2013].
In 1954 an American psychologist Abraham Maslow proposed that all people are motivated to fulfill a hierarchical pyramid of needs. At the bottom of Maslow's pyramid are needs essential to survival, such as the needs for food, water, and sleep. The need for safety follows these physiological needs. According to Maslow, higher-level needs become important to us only after our more basic needs are satisfied. These higher needs include the need for love and 'belongingness', the need for esteem, and the need for self-actualization (In Maslow's theory, a state in which people realize their greatest potential) (All information by means of Encarta Online Encyclopedia).
Maslow believed that there was a hierarchy of five innate needs that influence people’s behaviors (Schultz & Schultz, 2013, p.246-247). In a pyramid fashion, at the base are physiological needs, followed by safety needs, then belonginess and love needs, succeeded by esteem needs, and finally the need for self-actualization. Maslow claimed that lower order needs must be at least partially satisfied before higher level needs are addressed. Furthermore, behavior is dominated by solely one need
Maslow’s hierarchy of need is a psychological theory that was proposed by Maslow in his writing in 1943. It is a theory in psychological review about human motivation. In his writing, Maslow wanted to have a clear understanding what exactly makes people motivated. He believed that there is a system of motivation possessed by individuals, which are not connected to unconscious desires or rewards. Maslow stated that motivation helps people to attain specific needs. An individual desires to get the next need when one is fulfilled.
Abraham Harold Maslow was born in Brooklyn, New York. He was a humanistic psychologist and was best known for “Maslow’s Hierarchy of Needs” (Good Therapy, 2015). Maslow’s hierarchy of needs includes the following five levels in ascending order: physiological needs at the base, safety and security, love and belonging, esteem, and self-actualization at the apex of the pyramid. A person must meet their needs in each level before continuing up the pyramid. Those who reach self-actualization know who they want to become in terms of talents, skills, and abilities (Groff & Terhaar,
The everyday health and fitness individual has the availability to track running, walking, sleeping, daily movement, and lets you set goals and challenge previous records. This group of individuals accounts for 128 million possible sales and are going to be in the best shape of their lives to take advantage of the fitness capabilities the Apple Watch has to offer. These active tech savvy students or business individuals can dress the watch up or down, and still keep track of fitness goals. The available apps for the Watch will help individuals keep notes, update events in personal calendars, check stocks, pay with Apple Pay, send and receive emails, and improve efficiency of tasks throughout the day while working out (Apple: The Watch Reimagined,
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
Maslow’s hierarchy of needs is a theory that includes a five level pyramid of basic human
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Trying to stay ahead of the curve, Apple created the world’s first “smartphone” in the iPhone 3G. This phone/computer/camera/speaker was one of a kind market expansion for Apple and included many first-time features such as a digital keyboard and multi-touch screen. The market expansion proved extremely successful and was then quickly followed up by the iPhone 3GS in 2009 which featured improved speed and a much lighter well-rounded design. These details were then carried onto the next few model designs like the iPhone 4 in 2010 and 4S in 2011. After that, the iPhone 5 made its debut featuring a new lightning charging port and LTE network capabilities (Haselton). Shortly after the iPhone 5, the iPhone 5S was released with a yet-again never before seen feature in iTouch scanning. This feature allowed users to scan their fingerprints to unlock the phone and make in-app purchases quicker than typing out a full password. In 2013, Apple unveiled their most affordable phone, the iPhone 5C. This new iPhone was the first available in a variety of fun colors and was also made of a plastic casing rather than aluminum. Following the iPhone 5C came the iPhone 6/6S/6+ in 2015 which featured a much larger screen display, improved cameras, and a lighter design. This bigger-is-better trend continued through the iPhone 7/7S/7+ and
Group chat is when multiple people can text each other at the same time. Anyone in the group will receive all the same text and will be able to see what everyone has written as well. Time-lapse is when you can take a video and it goes frame by frame and the video show’s at a faster rate. Slow-mo is the opposite it shows the video at a much slower rate (slow motion). The find my iPhone app is when you cannot find your phone so you login into your iCloud account and it will show you exactly where your phone is located. The front camera has stunning quality compared to its competitors which is Android and Windows. Touch ID is when you can use your fingerprint to unlock your phone rather than you putting in your password. These are some of the reasons why I think iPhone’s are the best smartphones that there is right now because of the ability to FaceTime, The apple care and the features of the phone it has.
Abraham Maslow did studies of the basic needs of human beings. He put these needs into a hierarchical order. This means that until the need before it has been satisfied, the following need can not be met (Encyclopedia, 2000). For example, if someone is hungry they are not thinking too much about socializing. In the order from lowest to highest the needs are psychological, safety, social, esteem, and self-actualization. The first three are classified as lower order needs and the last two are higher order (Hierarchy, 2000). Without meeting these needs workers are not going to be as productive as they could otherwise. The first three are considered to be essential to all humans at all times. The last two have been argued but are mostly considered to be very important as well.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, July 1943. 370-396. Print. 8 Feb. 2014.
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations