The intended audience was to target the Humane Society Members and employees, IHOP customers, and anyone who would have interest in cage-free egg suppliers. Humane Society released a hidden video, which was recorded by a smaller nonprofit, Compassion Over Killing, about cruel conditions inside an egg-supplier for IHOP. Humane Society had to get the video out quickly and try to reach many people in that time. Getting this done quickly allowed customers of IHOP to see this before management of the company could see it. The goal was to have better conditions to raise eggs. Humane Society and Compassion Over killing disliked what was seen in the video. Humane Society launched a campaign on September 16, 2009 using social media, web sites, and email. Implementation …show more content…
There were two videos that were released in the campaign.
One was a five-minute version, posted September 16, then a two-and-a-half-minute video, posted September 21. Combined together, had less than 11,000 views with significantly less views after 10 days. Humane Society tried another tactic using Digg.com. Digg.com is popular with word-of-mouth topics. This was a poor turn out for the Humane Society, as they only received one Digg vote. Creating a campaign that reached top 10 In Google search would make it popular. This tactic is a good measure to see if the campaign broke public consciousness. When searching the company name, IHOP, this campaign reached number 12. Wikipedia can help reach the top 10 and be hard to dislodge it for a company like IHOP. October 1, a Wikipedia was created but it was clearly from the perspectives of animal-rights advocates. Many people emailed and called the company to switch
to some egg cage-free but there was no independent source to verify it. October 6, it was deleted and in the process of a new one which was released October 11 with verifiable information. Facebook was another tactic that was not verified. IHOP has 47,000 fans on their Facebook. Their Facebook wall received many complaints about IHOP and how they should use cage-free eggs. IHOP was accused of deleting these comments but couldn’t be verified. Online petition from the Humane Society reached 10,000 members which wasn’t enough to catch IHOP’s management attention. There were a lot of failures for the Human Society. They couldn’t reach enough people to raise attention for the management of IHOP. IHOP didn’t have to speak upon the issue. They just sat back and watched. Evaluation The goal was not reached. The campaign was only popular with their members. Humane Society should’ve hit social media better. They should’ve started a SEO campaign, which would have potential on breaking the top 10 in Google searches. Facebook should’ve been heavily used and not just on IHOP’s wall. If Humane Society really wants to changes IHOP’s policy on cage-free eggs, then yes it would be worth doing again but with better tactics. I think they used goo tactics but didn’t fully execute. I would’ve used the same ideas but would’ve went about it differently.
“I looked anxiously. I didn’t see anybody… I’d keep my head up and my eyes open-‘You got a smoke to spare?’” (Walters 3). In Shattered, Eric Walters hauls the reader through the life of Ian, the protagonist who experiences the joy of helping others. Throughout this white pine award novel, Ian continually offers help to people around him reflecting to them that their lives are not perfect and they ought to alter it somewhat. Furthermore, the author effectively compares the significance of family and the importance of acquiring a dream in life. Through the book, Eric Walters demonstrates the theme of compassion through the incidents of Ian helping Jack to overcome his drinking problems, showing Berta the value of patriot and always there for the less fortunate.
Statistically, over 670,000 Americans are homeless with a growing number. 48 million people go to bed hungry every night. Although we do provide shelters and opportunities in America, millions of people are homeless worldwide. Even on a more minor level there are still hundreds homeless within hometowns. Everyday we encounter the homeless whether by seeing them holding their personal signs at stoplights, confronts with beggars, or viewing them from afar under bridges. In her essay titled “On Compassion”, writer Barbara Ascher uses rhetorical techniques detailing some of her personal homeless experiences within the city life, Asher does effectively use logos, pathos,
Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Jean Kilbourne writes about violence and the degradation of women in advertisements. Kilbourne explains her point of view in her piece, ‘“Two Ways a Woman Can Get Hurt’: Advertising and Violence.” Considering Kilbourne’s argument, PETA ads are a concern because of the suggested violence while other pro-vegan and vegetarian ads are not.
As one grows older, certain trends begin to appear that are difficult not to notice. Naivety begins to fade and the harsh realities people are faced with every day present themselves. These realities shape how people perceive and treat others. A certain theme, or rather lack of theme, that is extremely pertinent in today’s society is the notion of humanity. Humanity is defined, by Merriam-Webster, as the quality or state of being humane or having a compassionate disposition. Just Mercy, by Bryan Stevenson, is a book that perfectly embodies the theme of humanity. In this book, the reader follows the author throughout his journey from an idealistic, young lawyer to a revered attorney in his quest for justice for those deemed unfavorable by our
The sentencing of underage criminals has remained a logistical and moral issue in the world for a very long time. The issue is brought to our perspective in the documentary Making a Murderer and the audio podcast Serial. When trying to overcome this issue, we ask ourselves, “When should juveniles receive life sentences?” or “Should young inmates be housed with adults?” or “Was the Supreme Court right to make it illegal to sentence a minor to death?”. There are multiple answers to these questions, and it’s necessary to either take a moral or logical approach to the problem.
The campaign against Whole Foods and Chipotle for allowing factory farm to continue that killing of animals is what ‘Direct Action Everywhere’ is fighting against to inform the general population that there is an issue with “humanely” killing animals for consumption. Direct Action Everywhere’s is an organization whose “mission is to empower activists to take strong and confident action wherever animas are being denigrated, enslaved, or killed, and create a world where animals liberation is a reality.”
On December 18th 2015 Netflix aired with great popularity a 10 part documentary series called “making a Murderer” The documentary, written by Laura Ricciardi and Moira Demo, present the case of Steven Avery; a convicted murderer exonerated on DNA evidence after serving 18 years for the assault and attempted murder of Penny Beerntsen. The writers present the series in a way that suggest that Avery was framed by the Manitowoc Country police department. and present that the police planted evidence to frame Steven Avery because he had been exonerated from the previous crime. The ethical problem with this as is presented by Kathryn Schulz in The New Yorker, is that the documentary argues their case so passionately that they leave out important
‘“Was it hard? I hope she didn't die hard.’ Sethe shook her head. 'Soft as cream. Being alive was the hard part’” (Morrison 8). Paul D questions the absence of Baby Suggs as he and Sethe sit on the front porch of 124. In the early pages of Toni Morrison’s book, Beloved, the theme of mercy is immediately present and stressed. The characters of Beloved live with the traumatic effects of living through slavery, and the value of life terrorizes their subconscious. The epicenter of Morrison’s book is Sethe killing her daughter out of love and mercy. Mercy is a powerful motive that drives human instinct, especially that of a mother’s psyche. Exploring this concept, Sethe’s actions were extreme, but not unique. They were actually explainable and even defendable.
This paper will focus on Capital Punishment, which we will define as execution through means of lethal injection administered by an executioner to someone convicted of murder, and for the purpose of this paper murder will be established as killing an innocent person in cold blood. It will concern the dehumanization of the condemned and the inappropriateness of employing the same morality and ethicality to someone who in the eyes of the public have lost all humaneness. Dehumanization will be, for the sake of my argument, classified as depriving someone from his humanity, and by depriving them of humanness, which is essential to ethics; we fracture the foundation of morality and ethics because without humans there is no morality or ethicality. I will argue that Capital Punishment undermines ethical and moral foundations in particular Kant’s theories by dehumanizing the condemned, therefore, opposing ethical arguments supporting Capital Punishment by making morality and ethicality inapplicable to someone who has had his humanity denied to him. I will first outline the various reasons in how the condemned is stripped of their humanity by demonstrating how it violates the value of life and how using it as revenge and as a deterrent of other crimes goes against Kant’s “Practical Imperative” which states that no human being should be seen as a means to an end because this essentially strips him of the right to live for himself. I will also show how Kant’s ethical theory regarding Capital Punishment, in which he indicates that taking a human life should always be punished by taking the offenders life, has contradictions especially in respect to the head of state where the same rules do not apply to them (Avaliani). The authorities are ...
Since ancient time, “dying with dignity” has had a different cultural context amongst humans. Some individuals have imagined and prepared their dying moments at an early age: In dependence of religious, political and /or society background. Dignity is defined as a sense of self-respect, self-worth and nobility. It is one of the highest consensus of autonomy belonging to humankind. Therefore, it is the sense of honor that makes humans stand up for whatever the meaning of freedom represents to them. The feeling of freedom that a person may have when dying could result in some delusional moments as their life is fading away, or is death perhaps the reality that dignifies human life.
Physician Assisted Murder & nbsp ; Physician assisted suicide is illegal in all states except Oregon. Physician assisted suicide is defined by Religious Tolerance.org. A physician supplies information and/or the means of committing suicide to a person, so that they can easily terminate their own life. The decision of when and where the time of our death should occur is one that only God has the right to decide. Because no person or doctor has the right to end a life, physician assisted suicide should be illegal.
Americans have argued over the death penalty since the early days of our country. In the United States only 38 states have capital punishment statutes. As of year ended in 1999, in Texas, the state had executed 496 prisoners since 1930. The laws in the United States have change drastically in regards to capital punishment. An example of this would be the years from 1968 to 1977 due to the nearly 10 year moratorium. During those years, the Supreme Court ruled that capital punishment violated the Eight Amendment’s ban on cruel and unusual punishment. However, this ended in 1976, when the Supreme Court reversed the ruling. They stated that the punishment of sentencing one to death does not perpetually infringe the Constitution. Richard Nixon said, “Contrary to the views of some social theorists, I am convinced that the death penalty can be an effective deterrent against specific crimes.”1 Whether the case be morally, monetarily, or just pure disagreement, citizens have argued the benefits of capital punishment. While we may all want murders off the street, the problem we come to face is that is capital punishment being used for vengeance or as a deterrent.
Abuse towards animals is recognized by many in the commercials shown on television, including the Sarah McLaughlin song and the pictures of animals starved and beaten. The commercials are shown quite regularly and give viewers a small look into the world of animal cruelty. What the commercials do not show, however, are the countless cases of people getting away with violence, as well as the hundreds of thousands of animals who did not live to make the commercials. Television, radio, and internet ads often depict and portray the lives of animals living in shelters, and ask the public to donate money each month for the cause. Without a doubt, this is the extent of what many people can say their experience with animal cruelty consists of: pictures and short video clips of half-dead dogs and cats left to die in over-crowded housing.
Mercy killing, also known as controlled suicide or euthanasia occurs when a person ends another person’s life intentionally. Among the reasons is that they believe that it is in their best interest to alleviate pain and suffering from a patient suffering from an incurable disease. The term is used to describe both situations when a person asked their life to be ended and when they never asked. Under the current law, any person who ends another person’s life can be charged with murder and also face mandatory life imprisonment if found guilty. However, mercy killing has long been used to justify euthanasia when the perpetrator is considered to have acted out to free the person from suffering. This creates a conflict over whether the accused are mercy killers who deserve compassion from the courts or whether they are murderers who should be prosecuted and convicted . Many ethicists would justify the action since the ultimate motive was good, but others would say that while the ultimate motive was to stop the person from suffering, no person has the right to kill so as to achieve that end. The paper discusses
Michael Sanders, a Professor at Harvard University, gave a lecture titled “Justice: What’s The Right Thing To Do? The Moral Side of Murder” to nearly a thousand student’s in attendance. The lecture touched on two contrasting philosophies of morality. The first philosophy of morality discussed in the lecture is called Consequentialism. This is the view that "the consequences of one 's conduct are the ultimate basis for any judgment about the rightness or wrongness of that conduct.” (Consequentialism) This type of moral thinking became known as utilitarianism and was formulated by Jeremy Bentham who basically argues that the most moral thing to do is to bring the greatest amount of happiness to the greatest number of people possible.