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How are women portrayed in media
Media's influence on gender roles
How are women portrayed in media
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In the present, as well as in the past, it has been thought that women are held to a different set of standards than men, simply because they do not measure up. This is not only true in real life situations, but also in the media. The harsh reality is that a majority of the worlds’ population believe these false ideas. In the essays “The Smurfette Principal” by Katha Pollitt, “Two Ways a Woman Can Get Hurt” by Jean Kilbourne, “The Wonder Woman Precedent: Female (Super)Heroism on Trial” by Julie O’Reilly, “Taking a Bite Out of Twilight” by Carmen Siering, and “From Multicultural Barbie and the Merchandising of Difference” by Ann Ducille, they discuss several different ways in which the idea that women do not measure up to men is portrayed. Through the media, women learn that they must prove themselves to the world. Men on the other hand are able to do things women cannot, simply because they want to. The scholars listed above agree that the media and advertising have negative impacts on women as they present a view that women are inferior to men, which impacts the development of their identity as well as how they live throughout their entire life.
The media has several different aspects and tactics that impact gender roles. It has a way of impacting the emotions of men and women alike, as well as their view on their own gender and the roles they should carry out for the rest of their lives. By aiming toward emotions and personal feelings, the media is able to affect their being in a way that no other source of influence can.
Both DuCILLE and Pollitt tend to agree that at a young age, girls learn that they are not held to the same set of standards and values as boys are. In DuCILLE’s “From Multicultural Barbie and the Merc...
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...sky. Boston: Bedford/St. Martin's, 2012. 527-42. Print.
Kilbourne, Jean. ""Two Ways a Woman Can Get Hurt": Advertising and Violence." From Inquiry to Academic Writing: A Text and Reader. By Stuart Greene and April Lidinsky. Boston: Bedford/St. Martin's, 2012. 457-79. Print.
O'Reilly, Julie D. "The Wonder Woman Precedent: Female (Super)Heroism on Trial." From Inquiry to Academic Writing: A Text and Reader. By Stuart Greene and April Lidinsky. Boston: Bedford/St. Martin's, 2012. 442-55. Print.
Pollitt, Katha. "The Smurfette Principle." From Inquiry to Academic Writing: A Text and Reader. By Stuart Greene and April Lidinsky. Boston: Bedford/St. Martin's, 2012. 544-47. Print.
Siering, Carmen D. "Taking a Bite out of Twilight." From Inquiry to Academic Writing: A Text and Reader. By Stuart Greene and April Lidinsky. Boston: Bedford/St. Martin's, 2012. 438-41. Print.
In a brilliant update of the Killing Us Softly series, Jean Kilbourne explains the dangers of advertisements and how they objectify women. Advertisements intelligently portray women in a sexual and distorted way in order to attract the consumers’ attention. Media sets a standard on how young women view themselves and puts them at risk for developing an eating disorder. Kilbourne’s research has led her to educate those who have fallen victim to achieving the “ideal beauty” that has evolved in today’s society.
Writing with Readings and Handbook. 3rd ed. New York: W.W. Norton & Company, Inc., 2013. 52-57. Print.
Meyer, Michael, ed. Thinking and Writing About Literature. Second Edition. New York: Bedford/St. Martin's, 2001.
Updike, John. "A&P." Thinking and Writing About Literature. Ed. Michael Meyer. Boston: Bedford/St. Martin's, 2001. 981-86. Print.
In the current era of progressive feminism, a hotly debated topic has been what constitutes a strong woman, whether fictional or real. One side of the discussion argues that women must be shown as equal to men and therefore display manly or ‘macho’ traits. On the other hand, some women contend that, instead of filling the mold of what society deems strong (which often happen to be traditionally male traits), women should instead break that mold and redefine strength. In Elizabeth Alsop’s article, “Why TV Needs ‘Weak’ Female Characters,” she describes how female characters in some specific television shows today prove that other traits, particularly vulnerability, are just as important to display as strength. Alsop discusses how television shows
Schakel, Peter J., and Jack Ridl. "Everyday Use." Approaching Literature: Writing Reading Thinking. Boston: Bedford/St. Martin's, 2008. 109-15. Print.
The documentary Miss Representation identifies the numerous ways women are misrepresented in the media, including in news, advertisements, movies, and television. The title Miss Representation emphasizes that the way we portray women in the media is a misrepresentation, as in it does not do women justice and oftentimes, has a negative impact on the perception of women. Frequently in the media, women lack leading roles and complexity, are held to an unrealistic standard of beauty, and are subject to objectification and beautification (Newsom, 2011). These misrepresentations lay the groundwork for gender socialization, and therefore, shape how women perceive themselves and are perceived by others.
Kilbourne, Jean. “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence.” From Inquiry to Academic Writing: A Text and Reader. 2nd ed. Eds. Stuart Green and April Lidinsky. Boston: Bedford/ St. Martin’s, 2012. 459-480. Print.
‘Boys will be boys’, a phrase coined to exonerate the entire male sex of loathsome acts past, present, and potential. But what about the female sex, if females act out of turn they are deemed ‘unladylike’ or something of the sort and scolded. This double standard for men and women dates back as far as the first civilizations and exists only because it is allowed to, because it is taught. Gender roles and cues are instilled in children far prior to any knowledge of the anatomy of the sexes. This knowledge is learned socially, culturally, it is not innate. And these characteristics can vary when the environment one is raised in differs from the norm. Child rearing and cultural factors play a large role in how individuals act and see themselves.
When William M. Marston, creator of fictional heroine Wonder Woman, asked a girl which female superhero she aspired to be, the girl retorted, “Aw, that’s girls stuff! Who wants to be a girl?” And that is the point; just as the young comic enthusiast suggested, our world has become a dominantly patriarchal society, ranking men over women in the social hierarchy. While some might argue that there is more gender equality in our world now than in any other moment in American history, we still find nonetheless in our culture these continually degrading attitudes towards women. Women today are still only represented as icons of male sexual desire and are only viewed as valuable insofar as they can satisfy that sexual desires. This value is often tied to their attractiveness through their physical qualities, and superhero films offer the medium to accentuate the representation of these qualities. More specifically, superhero movies have become subjected to the male gaze, which proposes that movies are filmed specifically for the heterosexual male audience. This has continued to lead to the falsely characterized perception of women, intriguing the viewer through her hypersexualized style of clothing. Some may claim that superheroes do not relate to actual society and teach us nothing about human nature because they are too fantastical; however, I would suggest that these narratives imply, though indirectly, some theory of human nature. By examining female superhero icons such as Wonder Woman, we can investigate the ways the creators of superhero characters thought both about human nature and the nature of sexual difference. In essence, the portrayal of women is superhero film perpetuate...
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
4) Kilbourne, Jean. Killing Us Softly 3: Advertising’s Image of Women. Dir. Sut Jhally. DVD. Media Education Foundation, 2000.
People are able to watch many of sexy girls showed up on their television screen since the media has became more and more popular. Furthermore, commercial advertising company would put some used the girl 's’ body and their sexuality to perform the violent behavior and make them wear really less to almost nothing covers their body. This creates the gender inequality males will thinks it is alright to abused the women when advertisement is doing it. Since, females need more respects from males, but the advertisement on T.V or the media are not helping to solved the gender inequality issues. In the auricle “Two Ways a Woman Can Get Hurt” by Jean Kilbourne states, “Male violence is subtly encouraged by ads that encourage men to be forceful and dominant, and to value sexual intimacy more than emotional intimacy” (422). Kilbourne argues that those advertisements make men think it is fine to dominate a girl like the commercial showed in T.V or in public. This problems of using the female’s body will makes women viewed as an object and put them in danger. These advertisements is encouraging women or young girls to become coquettish and act like teasing farther promote sexually commercial which cause sexual harassment and violence. These kinds of commercial that exist in this society is obviously unfair to females and it will exacerbated gender inequality issue. Therefore, the
Despite some opposing ideas, the stereotypes in the media have negative impacts for both men and women and also children. I personally think that the media should not place a huge barrier in between the genders because it only creates extreme confinements and hinders people from their full potential. Overall, it is evident that the media has had an important role in representing gender and stereotypes in our
With so much exposure to this type of media, it is easy to become desensitised to it. With America becoming numb to the violence in these advertising tactics, domestic violence is an increasing problem as brutality against women has become trivialized. Jean Kilbourne 's “‘Two Ways a Woman can get Hurt”: Advertising and Violence’ argues that violence in advertising profoundly affects people in a skewed physiological manner, leading to violence against women. Kilbourne insists that “...violent images contributes to the state of terror...” felt by women who feel victimized by men who “...objectify and are disconnected...” from the women they mistreat (431). She furthers her argument by dictating that “....turning a human being into…an object, is almost always the first step towards justifying violence against that person” (431). So much of the media that America consumes is centered on dehumanizing women into an object of male enjoyment. It is difficult to have empathy toward a material object. Because of this objectification, men feel less guilty when enacting brutality upon women. Violence becomes downplayed because it is seen everywhere - in advertising and media - and this has contributed significantly to the cases of domestic violence in America. America has become numb to violence against women in advertising, leading to an alarming increasing domestic violence in this