Comparison Of J. C. Penney's And Sears

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In the robust business industry today, rivalries are prominent. Each company tailors themselves to be the best. Shaping their products, their stores, all to be better. To beat the rest. Department stores often get overlooked for rivalries. They are not as broadcasted as Nike and Adidas, or McDonalds and Burger King. But J.C. Penney’s and Sears, are both as vicious.
J.C. Penneys was founded by James Cash Penney and William Henry McManus in 1902. Penney worked for multiple retailers before finally moving to Kemmerer, Wyoming to start his own store. The stores popularity grew as the sold a wide variety of products, their headquarters bounced from Salt Lake City, Utah, then to New York City, and now in Plano, Texas. Sadly, Penney died in 1971. Penney did have a co-founder, William Henry McManus. McManus played a key role in helping the stores …show more content…

Sears was part of one of the biggest business mergers is history, Sears was bought by Kmart, which renamed itself Sears Holdings in 2005. Sears was the largest retailer until 1989 when Walmart passed them. Over all, they are the twelfth largest retailer. In 1993, Sears took hit. They altered some products due to low sales with J.C Penney's. Since then, their company is still strong, but they have given up on the rivalry and let J.C. Penneys rule. Some even consider Sears a dying business. Since 2010, Sears has went from over 3,000 stores to less than 1,000. J.C Penneys has a total of 1,095 stores, compared to Sears which has a meer 597.
Both companies have been prominent in advertising. But today, you don’t see as many Sears ads compared to J.C. Penney's. J.C Penneys has the advantage of more stores and better advertising, with commercials that are broadcasted daily. They carry name brands as well as off-brands. They also have made deals with other companies to open mini-stores inside their own. Such as Sephora, jewelry brands, and their own

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