When you’re in Full Throttle, Grab a Coke and Keep Going!
Coca-Cola is known for their advertisements, clever marketing, and for their many beverages. Coca-Cola uses a strategy of showcasing their product surrounded by exciting activities that will appeal to the audience. The two advertisements I have chosen to analyze are advertisements that Coca-Cola strives to display. One advertisement features a female in a bikini holding a chilled bottle of coke and expressing happiness through her beautiful smile to everyone. The other advertisement from Coca-Cola shows a man on his lawn mower with a Full-Throttle can in his hand. In both Coca-Cola advertisements they appeal to both men and women.
The creator of these advertisements is Coca-Cola and they are trying to sell their famous soft drink (Coke) and energy drink (Full Throttle). The purpose of these advertisements is to persuade the adult audience in a drink whether it be on a hot day or if you need a energy boost.
Coca Cola: Summer As It Should Be
In this ad, there are three main things a viewer would appeal to: the bottle cap in the upper left hand corner, the largely scaled Coca-Cola bottle, and the female
…show more content…
Analyzing the advertisement, one may infer that the ad is appealing to both male and female. From a male’s perspective, he would notice the sexy female shown in the ad and think “She’s really hot!” and since she is holding a bottle of Coca-Cola, he may think that if he were to buy one, a female, like the one in the ad, would begin to take interest in him. From a female’s perspective, she notices the woman with a bottle and probably thinks, “If I buy myself a coke, I’ll look just as hot as her,” and also has the mindset that she’ll get the best out of the product that she bought. Also, the audience may also take notice that if they themselves were to obtain a bottle of Coca-Cola, they may become more “cool” and appealing to the opposite
This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
Advertising sends gender messages to both men and women. Advertising tells women how they should look and act, and it tells men to expect women to look and act that particular
It was amazing how Gatorade uses the image to speak the message to the audience. There was a limited amount of word choice because the image itself did most of the talking. The message is established by the athletic model, specific choice of colors and the typography. Also Gatorade uses Ethos and Logos to attract the buyer’s attention. These appeals are successful rhetorical tools that urge the consumer to drink Gatorade. By using these elements, they bring together an advertisement that convinces readers to drink Gatorade if they want to stay hydrated and
The information that is most important is printed in a different font, be it in red or in uppercase letters. The sentence “HUNDREDS OF THOUSANDS OF WOMEN” immediately captures the attention of a male reader. The advertisement has trademarked the phrase “twin advertising” due to the fact that both advertisements carry two different meanings or stories. The advert of figure one that appeared in Cosmopolitan, suggests that males that drink Molson bear are most likely to be more confident as well as compassionate. It is also implied that Molson Canadian beer drinkers are sensitive, full of romance and attractive. Which is in contrast to the advertisement that appeared in the Playboy magazine. In Playboy the advertisement suggests that males are insensitive and are only interested in getting sexual gratification from women. The “miracle” of Molson’s twin advertising runs on the hopes that women will not pick up and read the Playboy magazine or FHM, since their intended target market is men. If women were to lay their eyes on the advertisement in the Playboy magazine it may almost definitely evoke “unwanted and negative feelings” states the advert. The advertisement is not just manipulatives but is also sexist towards both genders as it functions under the assumption that its target market is very
In 2011, Coca-Cola launched an ad campaign to spike men’s interest in the low-calorie soda known as Dr. Pepper 10. In this advertisement, the Coca-Cola Company made suggestions as to what it means to be masculine and how Dr. Pepper 10 can help men live out that lifestyle. In this commercial, a man can be seen performing exaggerated feats of masculinity, such as effortlessly carrying a tree trunk and crushing an ice-encrusted arm against a rock. The third scene of importance is almost an afterthought, but it’s subliminal message can’t be missed. It can be reasonably inferred that Coca-Cola has targeted the male mentality that low-calorie drinks are for women and are not masculine enough for them. So, Coca-Cola created this ad campaign just
The world around us is full of advertisements for anything and everything under the sun. Alcohol advertisements are quite possibly the most noted. Everyone sees, watches them and reads them, the old-enough-to-drink crowd and the too-young-to-drink crowd. Advertisements are everywhere; they are inescapable and unavoidable. Each one aimed at a specific target, and the bulls eye is the sold product. This particular advertisement for Smirnoff Vodka is interesting in numerous ways. The first noticeable way is a bit of whipped cream on a woman’s slender finger with her finger dangerously close to her mouth. Her lips are all dolled up with lipstick and her lips are parted in a seductive manner.
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
The first ad was the first ad I analyzed and this image was the one that caught my attention at the first glance. The ad shows a professional tennis player, who is one of my favorite female athletes, drinking a fruit punch flavored Gatorade during a break in her tennis match. In the image she looks exhausted and the beverage she is indulging is being used as her fuel to keep her going and energized thru the match. In the ad there is a towel on the seat that the tennis player is sitting in and a tennis racket resting on her leg. Behind her is a Gatorade cooler so when she finishes her current drink she has more. The ad I analyzed also quotes that:
The picture that’s in this advertisement includes many different items that have significant meanings. There is a clock, bundle of cigarettes, rope, a lighter, and a message at the bottom that all have a certain purpose within the ad. The
This is the final way that ads use to influence audiences to buy their product over another. The Pepsi ad provides a website that onlookers may visit if they wish to learn more about the “Pepsi Refresh Project.” By citing this website the ad has appealed to audience’s logical reasoning. However, unlike the Pepsi ad, the coke ad provides its fact on the advertisement. The ad informs readers that coca cola has been around for over 84 years. This is a better way to appeal to a person logical understanding, because the information is right there, and they do not have to go to a website to find information about the product. Overall, both advertisements provide information about their product in an attempt to persuade audiences to buy either Pepsi or Coca
This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market
Male has been used more in the commercial more than the women. In the text, Freeman and Merskin mentions, “Beer advertisement is one genre that clearly demonstrates heteronormative male behaviors, attitudes, and beliefs. Strate’s study of beer commercials found men seek acceptance among their male peers ad use beer as a reward that function as a symbol of initiation and group membership” (460). Both authors are trying to suggest that beer industry requires men in the advertisement in order to make them sell their products successfully. Industries focus on fostering their products by using men as the dominant character in his advertisement, although, women enter the advertisement as a decorative object. Even women can be seen in the advertisements, but they can be seen through is by the side of the men. The industry doesn’t think about discrimination in gender, they all focuses about their products and making money. Men has been shown more independence and are being hired in more professions than women is one of the reason why even in advertising women can be seen only as a “decorative
To begin with, the ad is pictured on a desert where a cheerful girl is shown through an enlarged glass of water. This illustrates both the clarity of the picture and the purity of the water. In addition to this, the ad further symbolizes that just as a child is pure and serene, the same goes for the water, which is so pure that even a girl standing behind it can be seen through it.
This particular Diet Coke ad is full of claims and proofs of facts, values, and policies, that are trying to make you remember the fun, old times, and memories of high school and, at the same time, associate it all with the memory of a good tasting Diet Coke. This particular ad boldly suggests the importance of friends and still being yourself. I know Coca-Cola wants you to see...