Comparing The Blair Witch Project 'And 10 Cloverfield Lane'

D) Content Research
In regards to my content research, I primarily studied the trailers of two successful mainstream horror movies, 'The Blair Witch Project' and '10 Cloverfield Lane', which are two films which relate to the film in which I envision my own trailer being. While studying the trailers for these two horror movies I noticed consistencies, those being; Genre markers, language, characterisation and representation, narrative and music. I noted down my findings and implemented them into my own trailer as I found that it would most likely increase the success (and profit!) of my film.
I found that it was a common theme in the two trailers to use 'taglines' to create a foreboding sense of dread. These are usually short snappy memorable

In '10 Cloverfield Lane', a cover of a licensed well known pop song is used 'Tiffany- I Think we're alone now' this will immediately engage audiences as it is a very recognisable song common in popular culture. However, in this cover version made specifically made for the trailer, the song starts at a moderate tempo almost indisguishable from the original song, this changes however as it can be seen that the audio mirrors the visuals, as the trailer transfers from innocent to becoming more and more menacing, we can hear that the music grows slower and more distorted increasing the tension dramatically. As the action peaks and the climax approaches we hear only low frequency tones, sound effects and dialogue making the audience focus on what is happening on screen. Whereas, in 'The Blair Witch Project' music is rarely used, instead focusing on sound effects and dialogue making it seem gritty and realistic, and when music is used it becomes all the more impactful. I plan to take what I have learned from the audio in the two trailers and combine them, I will use subtle atonal music in the beginning, the majority of sound coming from dialogue and sound effects from the characters, however as tension rises the music will mirror the suspense and slowly begin creeping into a crescendo and then dramatically concluding in a piano crash, followed by high-octane percussion based music to accompany the action occuring onscreen. The sound will then cut as the title card plays, focusing all viewers attention to the visuals, making it all the more