Heart of Darkness and Apocalypse Now
Heart of Darkness, a novel by Joseph Conrad, and Apocalypse Now, a
movie by Francis Ford Coppola can be compared and contrasted in many ways.
By focusing on their endings and on the character of Kurtz, contrasting the
meanings of the horror in each media emerges. In the novel the horror
reflects Kurtz tragedy of transforming into a ruthless animal whereas in
the film the horror has more of a definite meaning, reflecting the war and
all the barbaric fighting that is going on.
Conrad's Heart of Darkness, deals with the account of Marlow, a
narrator of a journey up the Congo River into the heart of Africa, into the
jungle, his ultimate destination. Marlow is commissioned as an ivory agent
and is sent to ivory stations along the river. Marlow is told that when he
arrives at the inner station he is to bring back information about Kurtz,
the basis of this comparison and contrast in this paper, who is the great
ivory agent, and who is said to be sick. As Marlow proceeds away to the
inner station "to the heart of the mighty big river.... resembling an
immense snake uncoiled, with its head in the sea, its body at rest curving
afar over a vast country and its tail lost in the depths of the land"
(Dorall 303), he hears rumors of Kurtz's unusual behavior of killing the
Africans. The behavior fascinates him, especially when he sees it first
hand: "and there it was black, dried, sunken, with closed eyelids- a head
that seemed to sleep at the top of that pole, and with the shrunken dry
lips showing a narrow white line of the teeth, was smiling too, smiling
continuously at some endless and jocose dream of that eternal
slumber"(Conrad 57). These heads that Marlow sees are first hand evidence
of Kurtz's unusual behavior. The novel ends with Kurtz "gradually engulfing
the atrocities of the other agents in his own immense horror"(Dorall 303).
At his dying moment, Kurtz utters "The Horror! The Horror!', which for the
novel are words reflecting the tragedy of Kurtz, and his transformation
into an animal.
Apocalypse Now is a movie that is similarly structured to the book
but has many different meanings.
Kmart, contrarily, entered behind Wal-Mart as the second largest retailer in the United States after Sears’ reign. They, however, suffered a similar affliction to what felled Sears when Kmart ruled discount retail so heavily that they seemed almost unstoppable. However, with lack of solid knowledge on the business’ purpose and Wal-Mart as a strong competitor, there began a steep decline, along with Sears, that led to filing for Chapter 11 bankruptcy (New York Times 2002).
Over one hundred years ago, an entrepreneur named Sebastian Spering Kresge opens his first retail store in 1899. The store was named Five-and-Dime and was located in downtown Detroit. The store was named Five-and-Dime because everything in the store was priced at either five cents or ten cents. This low price gained him a lot of customers and a lot of publicity. With this new found publicity, in 1912, he opened 85 more stores with annual sales of $10 million. As time went on, the prices have changed to $1 or less, but the business philosophy has remained the same. Around this time, the retail environment was getting very competitive, and the company needed to make some changes to keep up. In 1959, Kresge hired Harry B. Cunningham to become the president of the company. Under Cunningham leadership, the first Kmart store was opened in 1962 in Garden City, Michigan. In 1966, sales in 162 Kmart stores and Kresge stores topped the $1 billion mark and in 1968, the S. S. Kresge aired its first T.V. commercial. In 1976, Kresge made history by opening 271 Kmart stores in 1 year and becoming the first ever retailer to launch 17 million square feet of sales space in a single year. By 1977, nearly 95% of the S. S. Kresge sales were generated by Kmart so the company officially decided to change its name to Kmart Corporations. In 1991, Kmart opened the first supercenter in Medina, Ohio offering a full-service grocery area. In 1996, a complete redesign of Kmart was launched, changing its name to Big Kmart [or BigK] and in 1999, Kmart launch a new internet presence, named bluelight.com [now known as kmart.com]. In 2002, Kmart filed for Chapter 11 bankruptcy protection. (Corpor...
This goal of this analysis is to shadow some light on K-Mart and Target and with the help of extensive research. In this analysis we can find out what each company can do, where they lack and what has to be done in order to keep the company profitable and alive. Thus, we will try to look at the Target wholly and then it will identify a successful business strategy and thus show that the strategy has moved the Target into one of such leaders in the industry. When we will take a look at K-Mart and then we will move on the identification of a failed business strategy and then show that the strategy has been holding this company at the back. After that we will try to perform a cross- case analysis by contrasting and comparing the case studies on the points of difference and the parity. This will help us in looking at a side by side difference of a SWOT analysis and also the five force analysis.
The retail stores of JC Penney and Sears have face headlines of “Which is Worst: JCP or Sears?” The end maybe near for both companies (Andersen2014). The customers look at the employees like their idiots. The public believes that poor management is the reason for the down fall of these companies. Eddie Lambert and Ron Johnson are the CEO’s of being credited to running these companies with wrong management strategies (Andersen 2014). Ron Johnson who is now the former CEO was highly qualified with his retail instincts tried to run the store like a retail boutique. He never took the time to consult a survey on what the consumer’s thought were and after two years he jeopardized the company (Andersen 2014). Whereas the CEO Eddie Lambert of Sears
In dealing with Kurtz many questions became visible for an example towards the end of the book what did he mean by “the horror, the horror!” was he referring to what he witnessed and experienced while he was in command of his ivory station or was he talking about the civilization of Europe and how he did not wish to return? Perhaps he saw Europe as being his darkness and the Congo being his light or vice versa.
Read the short Kmart case study on pages 161-162 carefully and answer the following questions:
When Marlow finally reaches Kurtz he is in declining health. This same jungle which he loved, embraced and consumed with every ounce of his flesh had also taken its toll on him. Marlow finally meets the man whose name has haunted him on his river journey. Could this frail human be the ever so powerful Kurtz? The man who has journeyed into uncharted territories and has come back with scores of ivory and the respect of the native tribe. Yes, this was the very man and though he is weak and on his way to death his power still exudes from him.
Francis Coppola’s movie Apocalypse Now was inspired by the world famous Joseph Conrad novel Heart of Darkness. A comparison and contrast can be made between the two. Both have similar themes but entirely different settings. Heart of Darkness takes place on the Congo River in the Heart of Africa, while Apocalypse Now is set in Vietnam.
Sears Holdings is a company built upon the heritage of Kmart and Sears stores, owner of many well-known brands, and is the provider of auto care and home remodeling. The company’s key operations are the stores in which it operates under the Kmart and Sears brands. Almost every state in the country has at least one Sears or Kmart store, and some U.S. territories also have locations. The company operates in the retail market, which is a highly lucrative industry, but has lost its ability to produce profits and to take charge as a leader in American
...s of the jungle, which sought to swallow him whole like the snake devouring its prey, sending it deeper within its body digesting it by stripping it of its layers one by one, paralleling the snake-like qualities of the river that drew Marlow deeper and deeper into its dark nothingness. And just like the Ancient Mariner, who is doomed to tell his tale for the rest of his life for the sake of penitence, Marlow, too, seems to retell his story of the tragic loss of innocence, of death and rebirth. Regardless of how many times the story had been told before it got to the narrator who eventually transcribed the events, it is one of great importance. It tells us that we must not judge a book by its cover, regardless of how convinced we may be of what is inside.
Marlow stands on the Thames River and remarks that the land he and his comrades is standing on was once a place of darkness and an uncivilized wilderness
Marlow embarks on a journey to be the captain of a small steamboat to navigate the Congo river for a trading company. On ...
Kurtz was the chief of the Inner Station, where he was in charge of a very important ivory-trading post. Marlow learns that because of Kurtz’s ability to obtain more ivory than anybody else, he is of “greatest importance to the Company” and is to become a “somebody in the Administration” (Conrad 143). However, a critical aspect is the way in which he went about his business, as it was ruthless and selfish, characteristics that go hand-in-hand with European colonization.
At the beginning of the novel, Marlow is traveling the jungle and the many scenes of life can be seen. Africa has seems to be taken over by many travelers which makes one wonder what is there ulterior motive? Africa is a third world country, which makes it easy for someone to come in and talk on their soapbox. It is very easy to tell that these men are not the biggest fans of colored people, so it is plausible that they have come to instill a sense of imperialism. As Marlow passes through the waters of the Congo it is easily visible the trouble of the natives. “Black shapes crouched, lay, sat between the trees, leaning against the trunks, clinging to the earth half coming out, half effaced with the dim light, in all the attitudes of pain, abandonment, and despair.” (20) Show that the holding of these colonies has started. The soldiers have come in and taken the inhabitants and are destroying them and taking from them the one thing they deserve over everything, life. The imperialists seem to not care about the Africans and are just there for their land.
By the time Marlow and Kurtz meet, Marlow is already well aware of the similarities they share. Both are imperialists, and while Marlow detests the treatment of the natives by his employers (Belgian colonists), he also makes apparent his abhorrence toward the Africans. On the other hand, Kurtz abandons the pretense of helping the natives achieve civilization, as displayed by the Europeans. Instead, he adopts their customs and becomes their leader in the never-ending quest for ivory. "He began with the argument that we whites, from the point of development we had arrived at, 'must necessarily appear to them [savages] in the nature of the supernatural beings- we approach them with the might as of a deity' (Longman, 2000, p. 2226). Marlow also admired Kurtz' resourcefulness and survival skills, especially his perseverence through jungle fever. "The wilderness had patted him on the head....it had taken him, loved him, embraced him, got into his veins, consumed his flesh, and sealed his soul to its own by the inconceivable ceremonies of some devilish initiation. He was its spoiled and pampered favorite." (Longman, 2000, p. 2225).