INTRODUCTION AND DEFINITIONS
Research is not only a term but a physical activity which is performed so as to get information on a subject matter. Many definitions are put forth for this term by several scholars but however for this paper the most suitable is that by Paul Oliver (2010) who says research is collecting information about a certain subject in a detailed and systematic way to add on to an already established knowledge base and so as be able also to explain whatever the information entails. Several approaches can be taken during the research process but however this paper only explores the qualitative and quantitative approaches.
The first step is to define what qualitative and quantitative research really mean. Quantitative research
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Methods of data collection are expected to differ but however some are similar. The questionnaire for example can be used to garner information for both qualitative and quantitative research. In both scenarios people can be dispatched into a subject area so they observe and draw conclusion of either numeric or theoretic data they could have obtained. As such this similarity in methods for data collection is good enough justification that these two are also to an extent …show more content…
That is the reason why in the first place they were classified as two different research methods. For starters, being the most apparent difference drawn from the definitions of the two methods, data when collected is subjected to different uses. In the event of quantitative data, it is merely manipulated mathematically. If there are accounting records obtained for example showing income and expenditure, the most common form of calculation that is done is to obtain gross profit. Qualitatively however theoretical data is all that is obtained, this data will not be subjected to any arithmetic procedures but rather to become words or pictures. Such data could involve the list of activities done by workers during their free time at work. SEEP-AIMS (2000) says the qualitative research approach tends to have open-ended questions and probing yield detailed information that illuminates nuances and highlights diversity. In this scenario the responses obtained from subjects or results found are not as exact. They may be a mixture of opinion and facts at the same time while the quantitative research approach tends to have specific questions which obtain predetermined responses to standardized questions. Here if a quantity is said to be thirty-eight then it will be as there are opinions to be made when it comes to
Qualitative research aims to gather information from data collection methods and transform it into written words. Such as transcribing recorded interviews, taking field notes from observations, using words to outline images (Denscombe, 1998, p. 174). On the other hand, quantitative research aims to gather information from data collection methods and transform it into numbers. Such as analysing conducted surveys and pulling numbers to transform it into statistics, tables and graphs (Denscombe, 1998, p.174-177).
Research can be quantitative and qualitative. Quantitative research is objective and involves measuring the phenomena under investigation. Qualitative research is subjective, explores experiences and feelings, and involves the recording of phenomena that cannot easily be quantified (Toates, 2010, pp. 5-6). Both are empirical since they involve data collection (OU, n.d.).
According to Merriam-Webster, research is defined as careful study done to report new knowledge on a topic. ("Research | Definition of research by merriam-webster," n.d.). Success in the field of Guidance and Counseling is dependent on accurate information. Counselors well versed in pertinent research make a strong impact on the clients. Counselors using research as a guide for intervention have a better understanding of the clients why and also the how to serve the client best.
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
Gelo, O., Braakmann, D., & Benetka, G. (2008). Quantitative and Qualitative Research: Beyond the Debate. Integrative Psychological & Behavioral Science, 42(3), 266-290. doi:10.1007/s12124-008-9078-3
On the other hand, Quantitative research refers to “variance theory” where quantity describes the research in terms of statistical relationships between different variables (Maxwell, 2013). Quantitative research answers the questions “how much” or “how many?” Quantitative research is an objective, deductive process and is used to quantify attitudes, opinions, behaviors, and other defined variables with generalized results from a larger sample population. Much more structured than qualitative research, quantitative data collection methods include various forms of surveys, personal interviews and telephone interviews, polls, and systematic observations. Methods can be considered “cookie cutter” with a predetermined starting point and a fixed sequence of
Quantitative research may be seen as the less contentious of the two because it is more closely aligned with what is viewed as the classical scientific paradigm. Quantitative research involves gathering data that is absolute, for example numerical data so that it can be examined as unbiased as possible. The main idea behind quantitative research is that it is able to separate things easily so that they can be counted. The researcher generally has a clear idea of what is being measured before they start measuring it, and their study is set up with controls. Qualitative research on the other hand is a more subjective form of research, in which the research allows themselves to introduce their own bias to help form a more complete picture. Qualitative research may be necessary in situations where it is unclear of what is exactly being looked for in a study, while quantitative research generally knows exactly what it is looking for. Questionnaires and surveys are quantitative socio-legal research, because it is the collection of numerical data, or data that can be easily being turned into a numerical form. In terms of analysing quantitative data, Excel is the b...
We believe it is clear that both qualitative and quantitative research have many benefits and many costs. In some situations the qualitative approach will be more appropriate; in other situations the quantitative approach will be more appropriate.
Qualitative and quantitative research methods take different approaches to gathering and analysing information. Whether it is a qualitative or quantitative study, the research study begins with a question or series of questions. Both use rigorously designed studies to get the most accurate, detailed and complete results. Qualitative studies common methods are interviews, surveys and observation. A qualitative study aims to provide a detailed description of the study results, often using pictures and written descriptions to describe what the research revealed. A qualitative study looks at the big picture, helping researchers to narrow in on points of interest that then can be followed up on in a quantitative study. While a quantitative study has a narrower focus, it attempts to provide a detailed explanation of the study focus, along with this using numbers and statistics. And the results from a quantitative study can reveal bigger questions that call for qualitative study. Or vice versa a qualitative study may reveal at analysis that a more focus and direct approach may be needed. With both methods analysis is a key part of any study whether qualitative or quantitative.
Research is systematic way to find out facts and knowledge as Kothari (2006) has analyzed that research is the pursuit of truth with the help of study, observation, comparison and experiment; the search for knowledge through objective and systematic method of finding solutions to a problem. However there are two types of researches one is by Purpose and other is by method. The type by purpose falls into three categorize such as Basic, Applied and Action Research.
Traditional research may use quantitative or qualitative research method. According to Hendricks (2009), quantitative research is a general conclusion based on hard data. Hen-dricks describe quantitativ...
On the other hand, quantitative research allows you to test hypothesis derived from theories, associated with the issues being investigated. It is less flexible, as there are standardized procedures and techniques for collecting, organizing and analyzing the data (Kuada, 2012).
Research which is also known as the search for knowledge is an art of scientific search for specific information. According to Clifford Woody, the research includes defining and redefining problems, formulating hypothesis and suggested solutions, collecting, organising and evaluating data, making deductions and reaching conclusion and further testing whether the conclusion will fit into formulating hypothesis. Research Methodology is a scientific and systematic way of finding solution to a problem. In this research, researcher has studied various steps for research like problem along with the logic behind them. For this study, researcher must know various research techniques like mean, mode,
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha (2008) defines research as the search for knowledge and the discovery of the truth.
After establishing the research problem and what results are wanted, it will define how it will find the answers. Research is a form of collection and interpretation of information that will form the basis of finding answers to questions. The research uses theories and methods that h...