Compare And Contrast H & M And Zara

Fashion is a global transnational phenomenon that engrosses its style and culture over time. The two companies H&M and Zara are popular companies that evolved into a universal market. The relevance to global culture is that fashion is not only different in the way it is worn, but the way it is expressed, whether it is individualized or conformed in order to fit a society’s expectations or needs. Pieces of fashion can represent a culture or religious aspects, while in other areas of the world the seasonal brand is the main focus within the store. The power of fashion within these companies creates a universal identity structure. H&M gears their products toward the middle class and a specific gender of women, while Zara focuses on the middle class as well, they also make sure their consumers are not only female, but men and children’s products are equally as advertised and sold within this brand. H&M and Zara’s marketing strategies may be very similar, but the elements that differ are conveyed by where and how each market is run in different areas of the world. By comparing the original markets to the U.S., as well as where they place their stores worldwide, one can see the comparisons and the contrasting

Once H&M started its market in Sweden in 1947, it soon began to expand its stores geographically surrounding Sweden, then expanding to more international areas of the world. One element of H&M that was found was the outsourcing of product. H&M uses people and production in Europe and Asia in order to create a fast and growing company. Using these countries is cheaper, so they are able to make their products cheaper. This leads them to beating their competitors, such as Zara, because their prices are significantly lower due to the outsourcing. This helps H&M support their motto of “offering fashion and quality at the best price” (About