Organizing successful teams are challenging. When focusing on marketing teams, strategy, creativity, and aligning the right people and responsibilities within the team are essential. As Thompson (2014) points out, marketing teams adapt their communication about services, products, objectives, and promotions to meet the needs of the organization. This paper will evaluate team details including process, team roles, my responsibility, and project guidelines to efficiently execute a company-wide rebranding project.
Team Project Overview
The project involves rebranding a science company’s image and identity. The new brand requires new messaging, new logo, a new website with a new web address, and new products. This project is a company-wide project, with several teams, such as research & development (R&D), operations, sales, accounting, customer service, and marketing. My involvement is with the marketing team. The team consists of a small marketing team, including a director, researcher, and creative designer. The smaller groups combined with members sharing the same motivational goal is beneficial during the decision making process because it keeps the task focused and reduces conflict (Spanjol, Tam, Qualls, & Bohlmann, 2011). The project is on an aggressive deadline, and a new brand should be active within six months. Given that, open communication and project organization between teams, and within teams, will be necessary to move forward cohesively.
Roles, Responsibilities, and Personality Assessment
Within the marketing team, I am the creative and technical portion of the team. My specialized skillset include graphic, web, and user experience design. Because it is a small team, I am involved in several functions. Therefore, I ass...
... middle of paper ...
...kg.74.5.80
Kroeger, O., Rutledge, H., & Thuesen, J. M. (2002). Type talk at work: How the 16 personality types determine your success on the job. New York, NY: Dell Publishing.
Spanjol, J., Tam, L., Qualls, W. J., & Bohlmann, J. D. (2011). New product team decision making: Regulatory focus effects on number, type, and timing decisions. Journal of product innovation management, 28(5), 623-640. doi:10.1111/j.1540-5885.2011.00833.x
The Personal Side of Leadership. (n.d) Leader’s self-insight 4.5: Personality assessment. Jung’s typology and the myers-briggs type indicator. Pages 123-124.
Thompson, L.L. (2014). Making the team: A guide for managers (5th ed). Upper Saddle River, NJ: Pearson.
MindTools.com. (2014). Belbin's team roles. How understanding team roles can improve team performance. [Online]. Retrieved from: http://www.mindtools.com/pages/article/newLDR_83.htm.
This involves choosing from a lot of alternatives of ideas and producing a strategy on how they will be able to make trade-offs. The team’s activities here include ambassadorship and task coordination. The key leadership activities here include visioning and inventing.
From personal experience the word team is best described as a group of colleagues focused together to solve a challenge and effectively reaching an outcome that goes beyond the team’s original expectations as well as those of the client/customer and...
Working in teams can be well-defined as when a group of people are brought together for the aim of a mutual objective. Each member in a group puts their abilities to accomplish the goals. Groups make exertion to complete the project, but not necessarily the project is achieved every time. Within a group, every member participates in a position to accomplish the group’s intentions. These positions add new and significant dimensions to physics of group colleagues. Bruce Tuckman’s team development theory provides a way to challenge the duties of assembling a squad through the achievement of an assignment. On the whole, each group associate played a vital responsibility to complete the project at the end of Client-Focused Business Solutions.
Teams were composed of a leader, two guides, the eight clients, a lead Sherpa, and seven climbing Sherpas. Corporations are increasingly trading in their typical hierarchical dynamic for a team-oriented one, as th...
Thompson, L. (2014). Making the team: A guide for managers. (5th ed.). Boston, MA: Pearson.
Each decision-making strategy has advantages and disadvantages and none are always better than the others. An effective team leader will consider the options and determine which strategy is the most appropriate one for the issues to be decided and the circumstances in which the decision is to be made and implemented. Outcome-oriented businesses need leaders skilled at decision-making. Decision-making styles are neither good nor bad. The effectiveness of any decision-making style depends on the situation in which it is used. Performance is enhanced by integrating all styles, by finding the style that works best in particular project, or by being able to move intentionally from one decision-making style to another.
In conclusion, the Belbin team roles did apply to what most of us have gone through as a team and are useful for people to find a task that is suitable to their own personality especially to today's society. The Belbin model has allowed me to further understand team roles and my roles during each stage of the preparation. The model can help identifying a person's strengths and
Larson, C. and LaFasto, F. (1989), Teamwork: What Must Go Right/What Can Go Wrong. Newberry Park, CA: Sage Publications, Inc.
Each person is different and unique. As many know all too well, some personality types just do not mix well and cause chaos in the workplace and on a personal level. What if there was a way to help mend these relationships and make things work more smoothly in the workplace? There is no doubt that the productivity in our businesses, schools, and homes would increase exponentially. Personality tests provide us with the insight needed to know exactly what type of person we are and how we can mesh with others of different types to make relations more smoothly. Using the four-letter type, individuals can get a feel for their personality and how others view them. Researching the types of others can provide insight on how to communicate. In the following
[a] company may have a unique vision, a superior product, strong management and an efficient distribution system – yet if it is not able to convey the core benefits of the brand to its target audience it will ultimately fail. [5]
In addition to urgency, Gustavsson could not create a powerful guiding coalition. He established a cross-functional team to develop a new moisture-resistant product. But the team did not include a sales manager who knows customers' needs and eventually sells the product. Although the team developed a commercially-viable product, their efforts, at least in the short term, were unsatisfactory, because with sales people's own doubts about the new product, they were afraid of jeopardizing the reputation of current product. Moreover, these cross functional teams operated within the established organization maintained the company's dominate culture and past norms. We know that structurally independent teams that are tightly integrated into the existing hierarchy with different cultures and processes are often more successful.
Marketing Plan: Phase Two. The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and the factors that influence their purchasing decisions, and discuss how these factors will impact PepsiCo’s marketing strategy.
1. Assess the team qualities you have mastered thus far in your career and those you feel need further development.
Many businesses place an emphasis on the importance of teamwork. A good team consists of people with different skills, abilities and characters. A successful team is able to blend these differences together to enable the organisation to achieve its desired objectives.
All humans are exposed to branding and marketing on a daily basis. Commercials, internet ads, t-shirts, television shows. In today’s fast moving society, we’re constantly bombarded by the marketing and branding practices of businesses. As a new business owner, it can be daunting to step from being the observer to a creator of marketing and branding.