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Women portrayal in movies
Representation of genders in media
Representation of genders in media
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Commodity or Woman? Zohra Nouri A commodity is defined as a product or service that is in demand, in relation to a product that the public wants, is mass-produced and subsequently purchased. This definition does not raise an eyebrow until we further analyze that the definition broadly includes women, this being a result of the pervasiveness of popular cultures portrayal of sexually explicit women, especially in mainstream films. One may question not only the definition, but the fundamental role this commodification of women plays in reiterating gender stereotypes and inequality. These exploitive sexual hedonistic behaviours are evident in the 2013 Martin Scorsese film, The Wolf of Wall Street, stars Leonardo DiCaprio as Jordan Belfort, a New York stockbroker who runs a firm that continuously participate in money laundering, security fraud …show more content…
and criminal and immoral acts. The films controversial scenes of moral ambiguity, sexual content, drug abuse, vulgarity and nudity correlates to the immense degradation of women. The Wolf of Wall Street validates the commodification of women by portraying predominant views of gender, including the division of labour, the male gaze and the underrepresentation of women within the film. For centuries it has been instilled in the minds of many that women belong in the house and men belong in the workforce, however as years have progressed women have made historical strides to break these stereotypes, and fend for themselves. The Wolf of Wall Street does justice in shining the lime light on the sexist division of labour. Female employees are only noticeable because they are either strippers, escorts or prostitutes. Although, this story of Belfort mainly took place in the 1990’s, it does not do any justice for the female image in the workforce. It reinforces the stereotype that women are good for three things: household chores, their bodies and reproducing, where as men are the key to survival providing money for food and shelter. Belfort uses his wealth for more than these basic necessities, he uses it for the satisfaction of his personal outrageous pleasures. Indistinguishable Barbie-doll figures, strippers, prostitutes and hookers serve the soul purpose “as props for the male protagonists in the film, as they carry on with their corrupt antics,” as Herbst stated. Scorsese includes shot after shot of barely clothed or naked women, as the protagonists do as they please with them. The Wolf of Wall Street, surely portrays some animalistic behaviour as the title suggests, and substantiates what is known as male gaze. As film theorist Laura Mulvey wrote in her 1975 essay “Visual Pleasure and Narrative Cinema,” she explains that Hollywood persuades the audience to see a film that is based on the perspective of a male, causing the on-screen women to serve as simple objects of desire or accessory. Hollywood creates “magic” through a manipulation of visual pleasure coding the erotic “into the language of the dominant patriarchal order.” A clear example of this, is depicted in the scene where Belfort’s second wife and the female lead is introduced, the camera pans to her and his world seems to be frozen, everyone in the background is a blur, she appears in a skin tight dress, she is yearned by all the men and envied by all the women. However, she is portrayed as an object and little else throughout the entire film. The Bechdel Test, is a test that is administered to evaluate female representation within a film, it must successfully fulfill three requirements.
The Wolf of Wall Street, as one may assume, failed miserably. The first requirement is if the film has at least two women with names, which it does Naomi Lapagina (Jordan’s second wife) and Aunt Emma (Naomi’s Aunt). Secondly, do the women talk to each other at least once, some of the women within the movie are seen to have friendships or familial bonds however they are not seen conversing. Their plot lines all involved, sex, motherhood or being cheated on, which is the third requirement: when the women speak, do they talk about something other than men. The Bechdel Test demonstrates how the women in this film are merely objects of lust, have two dimensional personalities and are only present to please these men. It is disheartening that in a generation of feminism, women can still be degraded to roles, in films of one of this era’s iconic directors, that commemorate stereotypes of females as being helpless, provocative and their inability to exist outside of their male
counterparts.
The glorification of commodifying women to a point where they are seen to be an object of use and abuse is apparent in The Wolf of Wall Street. In society today this brutal portrayal of what wealth and power can truly succumb to is over exaggerated but obscenely true. Advertisements, films and social media are constantly portraying women in a demeaning manner, always the damsel in distress desperate for the power and dominance of a man. As a society it is fundamental that we strive to progressively take steps forward in breaking these stereotypes -not backward.
http://ramsites.net/~megancksl/assets/Text/Sex%20and%20Violence%20in%20Advertising.pdf
References
Herbst, Moira . "The Wolf of Wall Street’s male gaze | Al Jazeera America." The Wolf of Wall Street’s male gaze | Al Jazeera America. N.p., n.d. Web. 22 July 2014.
This phenomenon suggests that all women are required to remain loyal wives and stay at home mothers who aspire to achieve perfection. In “Mirrors of Masculinity: Representation and Identity in Advertising Images,” Jonathon E. Schroeder and Detlev Zwick claim that “highly abstract connections are made between the models, a lifestyle, and the brand” resulting in a need to associate these products with a specific way of living (25). Instead of simply displaying these luxurious bracelets and handbags, the ad creates an elegant environment through the incorporation of sophisticated items. The women are dressed elegantly in dresses and blouses, adding a conservative element to the ad. The ad presents a rather stereotypical image of the very successful heads-of-household type mothers who have brunch with other elite women in an exclusive circle. Everything from the merchandise they sport to the champagne glasses down to the neatly manicured fingernails provides insight into the class of women presented in this ad. The body language of the women strips the image of the reality element and instead appears to be staged or frozen in time. This directly contributes to the concept of the gendered American dream that urges women to put up a picture-perfect image for the world to see. Instead of embracing individual struggle and realities, the American dream encourages women to live out a fabricated
The world is becoming more aware of the gender hierarchy occurring in our society. Men are consistently leaders and placed in positions of power while women are seen as inferior. Jean Kilbourne, author of “Two ways a Woman Can Get Hurt”, investigates this ideology as she looks throughout media and advertisements and highlights their sexually explicit commercials that degrade woman. In comparison, Allan G. Johnson, writer of Why Do We Make So Much of Gender?, discusses how the world’s view of gender has changed over time and how it has affected the world. Kilbourne and Johnson outline the presence of a gender hierarchy but do not accurately interpret why it happens. The underlying presence driving patriarchy is hidden deep in men’s resistance
Led by Laura Mulvey, feminist film critics have discussed the difficulty presented to female spectators by the controlling male gaze and narrative generally found in mainstream film, creating for female spectators a position that forces them into limited choices: "bisexual" identification with active male characters; identification with the passive, often victimized, female characters; or on occasion, identification with a "masculinized" active female character, who is generally punished for her unhealthy behavior. Before discussing recent improvements, it is important to note that a group of Classic Hollywood films regularly offered female spectators positive, female characters who were active in controlling narrative, gazing and desiring: the screwball comedy.
American commercial cinema currently fuels many aspects of society. In the twenty-first century it has become available, active force in the perception of gender relations in the United States. In the earlier part of this century filmmakers, as well as the public, did not necessarily view the female“media image” as an infrastructure of sex inequality. Today, contemporary audiences and critics have become preoccupied with the role the cinema plays in shaping social values, institutions, and attitudes. American cinema has become narrowly focused on images of violent women, female sexuality, the portrayal of the “weaker sex” and subversively portraying women negatively in film. “Double Indemnity can be read in two ways. It is either a misogynist film about a terrifying, destroying woman, or it is a film that liberates the female character from the restrictive and oppressed melodramatic situation that render her helpless” (Kolker 124). There are arguably two extreme portrayals of the character of Phyllis Dietrichson in Double Indemnity; neither one is an accurate or fare portrayal.
For this paper I chose to write about one of my most recent favorite movies, The Heat. The Heat is staring Sandra Bullock and Melissa McCarthy. I chose this film because every time I watch this movie I feel a sense of “girl power” and also its one of the first movies that came to mind after reviewing what the Bechdel Test was. In this paper I will go over how this movie The Heat passes the Bachdel test and will show you the constant battles that women face when they are working in a male dominated workplace. In this movie Sandra Bullock plays the part of Sarah Ashburn FBI Special who is very highly skilled investigator that is not well liked by fellow investigators because of her conceitedness and arrogance. Ashburn lives alone in New York City and is very much a
A major similarity between the two mediums is the way they represent women. American Psycho received extremely negative press from women’s groups who claimed the novel ‘legitimizes inhuman and savage violence masquerading as sexuality’ ; this is a quote that could easily be applied to similar group’s opinions on the Adult Entertainment Industry. Sex being used as a s...
An analysis of the relationship between pornography and the American culture reveals that the industry is blamed for dozens of social ills for the men of our society. Those ills also work to damage the women in several irreparable ways. Some of the damages to men include: illegal sexual behavior, illegal non-sexual behavior, callousness, sexual harassment, casual sex, and multiple sexual partners. The problems for the women directly involved in the industry are long term and long lasting, creating overall issues that affect women’s economic and social status. But what are there damages caused by the type of movies most women love, the type of movies they drag their boyfriends and husbands to, the type of movies millions watch unashamedly in public-the romantic comedy?
Countering the Culture of Sex is an article by Ellen Goodman dealing with the entertainment industry’s plague upon society. With sex rooted deep in children’s minds it creates this idea of what life revolves around. Digging deeper, Goodman brings up the point of why one never sees the consequences of sex. If the media were to show the consequences of people’s actions, the industry could create a sense of fear into the public.
Commodities are at the top of this chain. A commodity is anything that is produced for exchange. They have two parts to them, the use of the commodity and its value. With women, and men the use of the human body is humanity, doing whatever it is that pleases you, whether it be riding your bike, reading, dancing, whatever, it comes down to your humanity. Their humanity is turned into a value when women have to sell their use to obtain different forms of commodities, to then exchange those commodities for more commodities. In capitalism women are defined by their bodies, and judged by what their bodies can do, and look like. Women have to sell their humanity because in capitalism that’s the only thing people have to sell. In capitalism it doesn’t matter who or what you are, as long as you’re producing something that will make money. Women sell their humanity in different ways, there seems to be a same scale in place with women’s jobs, modeling (which is at the far right), stripping (somewhere in between), and prostitution (which is at the far left). Most wouldn’t connect these three with having any basic ground (maybe stripping & prostitution), but their basic ground is that women are all selling there use for some form of a commodity, which most of the time is money.
Catharine MacKinnon, in her book Feminism Unmodified, takes a unique approach to the problem of gender inequality in America. She claims that pornography defines the way in which America’s patriarchal society perpetuates male dominance, and attacks traditional liberal methods that defend pornography on the basis of the first amendment’s right to free speech. According to MacKinnon, pornography is not an example of speech but rather an act. She proposes that this act discriminates against women as a class, and therefore violates their civil rights and should be outlawed. MacKinnon’s critics may think her argument is excessively radical, and contemporary society may not embrace the changes she suggests. However, even if she is deliberately provocative Catharine MacKinnon’s message is worthwhile: The American male power structure dominates women and must be changed. Establishing sexual equity in this power structure would be a major step in the struggle for gender equality within American communities.
‘gender’ which is a word defined as cultural codes and regulation of human sexuality. Genre is constructed through the use of gender codes. Essentially involving both how women and men are represented through specific genres and the diversity between other genres that gear more towards men or genres that are aimed to women. Ultimately, genre is used to try and define ‘proper’ gender (Giannetti & Leach, 2011,p. 53). The Wolf of Wall Street’s use of gender prescribes the narrative film to specific gender roles that are associated with the films close ties to drama, comedy and crime genres. As a black comedy film often takes a stab at making light of dark subject matters like sexism, rape, drug abuse, etc. The Wolf of Wall Street tells a tale of Jordan Belfort a successful stock broker building his empire on deceit and lies and his excessive use of drugs and exploration of women.
Also, the film revealed women empowerment and how superior they can be compared to men. While demonstrating sexual objectification, empowerment, there was also sexual exploitation of the women, shown through the film. Throughout this essay, gender based issues that were associated with the film character will be demonstrated while connecting to the real world and popular culture.
The Wolf of Wall Street reveals important information on human nature and the state of today’s capitalist world. It looks at greed and indulgence and how this taps into humans desires for wealth and pleasure-seeking activities. This film reveals infidelity is a byproduct of gender and power.
Men do not have the benefits of equality either, they are also limited by societal expectations and having to fulfill the requirements of what it means to “be a man”. Gender roles shape the fabric of our society. In the documentary Tough Guise, Katz chronicles the socialization of boys from the moment they are born and as they grow up. Tough guise explains how the entertainment industry feeds messages about masculinity which exclude basic human qualities such as compassion, and vulnerability. These are portrayed as feminine with a negative connotation implied (Earp, Katz, Young and Rabinovitz 2013). In American modern culture children of both sexes are consuming large amounts of media on a daily basis. The documentary MissRepresentation explores the media’s role in the shaping of our society; specifically the media’s treatment of women. When it comes to girls and women, marketers have made substantial profits from objectifying women and setting an unattainable standard of what it means to be beautiful. Hyper-feminized women are all over the covers of magazines, hypersexualized in advertisements, and in movies. Women have to walk a very thin tightrope and the expectations for a good woman are contradicting (Newsom, Scully, Dreyfous, Redlich, Congdon, and Holland
Pornography and feminism have had quite an odd relationship. Feminist writers such as Gloria Steinem have denounced the sex industry while it has continued to expand exponentially. Due to technological advances such as the internet and cell phones, pornography is easier to access then ever before. Some publications even estimate that gross annual sales for pornographic videos would exceed four billion dollars (Rich 2011: 1). With this much money being invested into an industry that operates in a capitalistic society, it would be ignorant to hope that it would cease to exist. The truth is that pornography is not going anywhere. The issue that feminists from many different strains are debating is if porn is detrimental to women. And if so, how truly immoral is it? In this paper there will be an examination of how the two different radical-feminist theories have dealt with pornography while also discussing why the issue of pornography can be seen as such a confusing topic for feminists as a whole.