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History of apple case study
Executive summary of the history of apple
History of apple case study
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Commercialization of Personal Computers
The IBM 5150, IBM’s first personal computer was introduced in a marketing campaign that led to more than 25 million Americans owning computer by 1987 (Smith and Alexander 15). IBM focused on educating consumers on how personal computers could be used to transform lives. The introduction of various applications including word processing, spreadsheet and database management facilitated information management and this led to the acceptance of personal computers as a useful tool. IBM’s association with the personal computer grew and the company was able to combine that success with the marketing of their hardware and software. The marketing strategy used by IBM set the tone for Apple’s emergence in the commercial
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Celeco industries also introduced their Celeco Adam computer which sported the Z80 processor sound, graphics a daisy wheel printer, tapes for storage and slots for cartridge. IBM also shipped its IBM PCjr while Microsoft announced its Windows GUI for DOS.
Apple introduced its Macintosh with 512x342 monochrome graphics and a 7.8 MHz Motorolla 68000 processor and 128kB RAM. This was followed by the IBM PC/AT with 6 MHz 80286 processor, MS DOS 3.0, 1.2MB floppy drive storage and 256 kB RAM for a price of US$4,000.
In 1985 there were new releases from Atari and Commodore in the form of the Atari 130St and 520St and Commodore’s Amigo 1000 computer. Microsoft also shipped its Windows 1.0 operating system. Intel completed the development of its new 16 Megahertz 80386 processor while Compaq introduced its first computer with the 80836 processor.
In 1987 Apple introduced the Macintosh 11 and the Macintosh SE. BM also introduced its new the new Personal System/2 computer with VGA 256-color graphics, Operating System/2 and Micro Channel Architecture. The computer market got a break from new releases in 1988.
In 1989 the 25 Megahertz 486 processor was introduced by Intel. Apple also started shipping its Macintosh Portable computers.
Developments during the Period 1990 to
Secondly, Jobs and Rockefeller became very rich during their prime time. Jobs’ Macintosh computers were integrated with a fast processor, the Motorola 68000, making it extremely user friendly. This computer was also the first to use a graphical user interface, a system
Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market.
In April of 1976, Apple launched the Apple I computer with the price tag of $666.66. Initial sales were underwhelming due to the high
The only Mac property clearly recognized by IBM users as better, is their high resolution graphics; all qualified computer artists use Macs to produce more lifelike images. Additionally, in contrast to the IBMs that produce speed exclusively by megahertz, Macintosh has integrated megahertz with another kind of speed to result in the world's fastest commercial computer. Though IBMs copied Macintosh^s point and click system with the introduction of Windows 95, Mac OS remains superior. With a Mac one does not need t! o worry about fighting through information, because there is none.
In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did not use “open systems that other producers could clone; instead they practiced horizontal and vertical integration and used Apple’s own proprietary design” (Pearce, 2013). It is this strategy that held the company back. Open systems were popular within the industry and customers enjoyed the flexibility of the systems
The debate between whether to buy Macintosh or buy a PC has been ongoing since Microsoft first introduced Microsoft Windows in November 1984. Apple Macintosh had developed its first personal computer, mouse and graphical user interface (GUI) in January of 1984. The debate has grown and has been the subject of many articles and even is the main high light of various websites. This frequently heated debate has even been compared to the Pepsi vs. Coke debate (Derene, 2009). While the rhetoric has continued the differences between these products has actually lessened, making it possible for some applications to be shared. Even the mechanics of the machines has become similar. Both use Intel processors, and both obtain many of their parts from the same supply companies. The operating systems of Windows Vista and Mac OSX Leopard are very similar when comparing multimedia, Internet and applications (Derene, 2009).
to replace the IBM machine. In the 1960s and the 1970s IBM came out quickly and built a
In 1984, the same year that Compaq introduced a PC that included Intel’s new and more powerful 80386 class of microprocessors, beating IBM to market and Michael Dell began building IBM compatible computers in his college dormitory, Lenovo was form as a shop in a small concrete bungalow in Beijing with a mandate to commercialize the Academy’s research and use the proceeds to further computer science research.
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
In 1979 Apple II+ is introduced, available with 48K of memory and a new auto-start ROM for easier startup and screen editing for $1,195.
In 1985 the company produced (in China) the first computer of its own design (the "Turbo PC").
1984 - Michael Dell found PC 's Limited with $1,000 and a game-changing vision for the technology industry (6).
It was created by apple in california, in 1984. It cost 2,495 dollars and only had a 9 inch screen. It had little money compared to other computers but when the macintosh 2 came out it had more memory. It had 1mb of ram but could expand to 4. The computer was targeted toward students and workers. They finally stopped selling the computer in 1985. The macintosh was named after its creators, Jeff Raskin, favorite apple. It was a text based computer. It ran by clicking on pictures. It had a handle on it but also needed a carrying bag. Finally it was 16.5
HP is acknowledged by Wired magazine as the producer of the world's first personal computer, in 1968, the Hewlett-Packard 9100A. HP called it a desktop calculator because, as Bill Hewlett said, "If we had called it a computer, it would have been rejected by our customers' computer gurus because it didn't look like an IBM. We therefore decided to call it a calculator and all such nonsense disappeared". The company earned global respect for a variety of products.
In 1953 it was estimated that there were 100 computers in the world. Computers built between 1959 and 1964 are often regarded as the "second generation" computers, based on transistors and printed circuits - resulting in much smaller computers. 1964 the programming language PL/1 released by IBM. 1964 the launch of IBM 360. These first series of compatible computers. In 1970 Intel introduced the first RAM chip. In 1975 IBM 5100 was released. In 1976 the Apple Computer Inc. was founded, to market Apple I Computer. Designed to Stephen Wozinak and Stephan Jobs. In 1979 the first compact disk was released around 1981 IBM announced PC, the standard model was sold for $2,880.00.