College Athletes: A Case Study

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The recent college athletic program that is experiencing negative publicity is the firing of the head coach of the University of Louisville men’s basketball Rick Pitino. In past years there has been several account of misconduct from the student athletes with alleged federal bribery and fraud investigation. These charges lead to the firing of Rick Pitino, who claims that he was unaware of the actions taking place. The University and the president Gregory Postel stated “we listened carefully to what they said, we read carefully everything they gave us, but we felt that our initial decision to begin the process if termination for cause was still in the best interest of the University (NPR.org, 2017).” The type of media coverage is television,

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