Coke vs Pepsi Fighting for Foreign Markets

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Coke vs Pepsi Fighting for Foreign Markets

Introduction

The soft-drink battleground has now turned toward new overseas

markets. While once the United States, Australia, Japan, and

Western Europe were the dominant soft-drink markets, the

growth has slowed down dramatically, but they are still important

markets for Coca-Cola and Pepsi. However, Eastern Europe,

Mexico, China, Saudi Arabia, and India have become the new

"hot spots." Both Coca-Cola and Pepsi are forming joint bottling

ventures in these nations and in other areas where they see growth

potential. As we have seen, international marketing can be very

complex. Many issues have to be resolved before a company can

even consider entering uncharted foreign waters. This becomes

very evident as one begins to study the international cola wars.

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