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Managing organization communication
Communication in an organisation
Managing communication in an organisation
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Recommended: Managing organization communication
PHIPHAT PREEDASUWAN
Student ID: 1601273
Course: Diploma of Leadership and Management
Assignment: BSBMGT516 Task 1- Past 1.
Presentation structure, 20 minutes prepare scenario improvement strategies.
Objective:
- First step to set up a brand CoffeeVille for the first year of operation
- Create as the propose way of CoffeeVille to the Best New Coffee Bar in the area by local business participated.
- Observation on the business run with the first month.
- Focus the profits
- Summary report for business deliver
Keys word to success:
- Attraction of service to customers, and designs an efficient organization.
- Employee responsibility on job schedule, the coffee creation proposes of unique brand.
- Marketing strategies point up to a solid
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base of local customers in the area, and presentation to the sales of high quality products, for example; strong coffee drinks. Presentation: The brand strategies outcome with management and planning. - CoffeeVille will make the best effort to create a unique place with customers buy the products in a comfortable and relaxing environment area while enjoying the best brewed coffee in local area. - There are the business to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Including; Coffee shop get profits to increase the employee satisfaction. Conclusion: First step for building up Coffee brand, It will be used banners and fliers, utilize customer referrals and cross-promotions with other businesses in the community. Moreover, the customer responds the programs to make sure that the customers will back and spend more the coffee products. Assignment: BSBMGT516 Task 1- Past 2. Summary report attaches and label for CoffeeVille business. Title: CoffeeVille summary report Author: Phiphat PREEDSUWAN Aim: - Research the history and business participated with location and brand strategy. - Investigate a brand enterprise as part of local product in the areas. - Learn about the management and CoffeeVille structure and analysis market share. - Create team staff with quality system and process works. - Planning the way and propose the beneficial profit. Research Method: - Observation of CoffeeVille brand strategy, Investigation set up, area with similar business, management and profits. - Obstacle issue, Fine out the solution of unprofitable and solve its. Business focus: - Strategy plans of brand marketing of coffee that focus on creation of new customers.
Brand owner propose to the local customer and new customer will spend more with the products. Establishing a local customer on a paramount importance and also will provide favorable referrals
- Market business review the brand marketing. CoffeeVille focus on new marketing activities on the Uni students, teenagers and officers located nearby the coffee shop. Business research shows that the customer groups are mostly to buy gourmet coffee products.
Recommendation:
The manager of business has to show information for explaining to owner and stakeholder with about the way to develop and earn profits into the business. Observation of market share is the most important to be the best new coffee café in the area.
Assignment: BSBMGT516 Task 1- Past 3.
Folio of work, Develop a communications strategy for implementing.
Communication Objectives
- Propose all staff access and understand the standards of work expectation.
- Pointing of service user understand the potential service.
- Focusing of service excepts the user opportunities to communicate what they need with the organization
- Responsibility of customer feedback to maintaining standards and service support
Audiences
- Manager
- Team staff member
- Customers
Methods of communication
- Meeting
-
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Email - Posters - Notice letter Develop procedure for informing teams of the outcomes - Plan: Normal communication with team driver. Planning focus on the service view and Focus of long-term goal. With the staff team, developing, time, framework for meetings to all staff that will be happen on the work communication. Appropriate for staff teams with important element; educator, room, leaders group, and leadership planning to develop to larger group and teamwork. - Agenda: Preparing of agenda relate to all elements of discussion to staff prior on meeting. Asking for feedback, suggestion of item needs that addressed on list. Refer also to system - Time: Roster of staff, Briefing on what is relates to be something that not all staff are familiar with. Involving different staff members in minute taking will give staff a chance to be interested and responsible developing, purpose accurate minute taking. After the meeting, minutes directed to all staff according to the distribution method outlined with policy - Outcome: Timeline define the staff result’s outcome from team meeting. The outcomes have to achieve that develop lively on strategies to satisfy. The outcomes will be clear, when the service particularly achieved or the service short. Then, measurable outcomes can be contributed to the success of business services. Develop a monitoring strategy for an area of team Organisation goal - Set up brand opportunity with New Coffee shop with sale high quality products in the area by the local business. - Checking of profits with first month of business opening. - Keep up a 50%-60% margin KPI - Create the Best New Coffee shop To located in area. - Checking of profits with first month to 15% - Keep up a 50%-60% margin Responsibilities - Team member work on schedules to meet up team and report summery every month - Manager solves the problems and keeps the team on track and goals. Team follows the steps to focus the various aspects of a project improvement with requirements. Timelines 1/9/2016 – 1/9/2017 Technology and system Timeline charts, Flow charts, Process charts Develop procedure for managers and special continuous improvement team: Staff performance, employers in the determination of strategic direction by - Allowing staff to contribute proposals for the future direction of the business. - Staff have the capability and confidence to implement and deliver on strategy. Staff should understand: - roles and responsibility, the performance will be standard & interacts within the business - The authorization recognize to job level position processing Business owners and managers should: - Review job processing of descriptions to see the business’s strategic direction to identify potential profits and opportunities outcome. - Measure and monitor staff productivity, look forward to target market. PHIPHAT PREEDASUWAN Student ID: 1601273 Course: Diploma of Leadership and Management Assignment: BSBMGT516 Task 2- Past 1. The process of implementing continuous improvement Action Duration Responsibilities Outcome Hiring for new Baristas 1/9/2016 – 1/10/2016 Manager New crative trained and well Baristas that expected to bring the Coffeeville to new market service. Creating a Mini Billboard stand outside 1/10/2016 Manager Create brand awareness and catch attention by tester or lover in area Creation of Coffeeville Website and other pages in Social Media Sites 1/10/2016 Manager show brand awareness and get back customer feedbacks. Acquisition of new decorations and furniture for the shop 1/12/2016 Manager Design and atmosphere of shop to attract and relent to customers. Sales Promotion for special day special day Manager Lively increase profit and customers. Ideas for further improvement: - CoffeeVille will have a premier provider of gourmet coffee and food for the ethical and socially aware Melbourne coffee drinker. CoffeeVille will have expanded to a number of the best coffee shop locations in the Melbourne CBD - The framework identifies of CoffeeVille business structure and examines what needs to strengthen within elements, process of continuous improvement are: - Management awareness of the need for improving the way of working - Management motivation to actually take part in the improvement process and projects in addition tor outine working - Management competency to effectively in the improvement process & projects - Management implementation of improvement project Assignment: BSBMGT516 Task 2- Past 2. Email form to team member Dear Team, We have been meeting that to participate on the project improvement for CoffeeVille outcome report. We are committed to delivering high quality to customers that is both effective and affordable. Our customer is a reflection of the quality of product and service. Then we provide a important impact on management. A primary objective is process on Flow Chart of the staff performance. As additional, we identified to what we need for a better understanding of local business to benchmarks. And identify potential improvement opportunities of Coffeeville that based on business marketing and management. was also identified as a high-opportunity area and was selected as the local area of focus for improvement project. This project will require a high level of commitment from all staff membership of the team. The project is expected to regular and team members with the project concluding; Define, Measure, Analyze, Improve, Control & service. The goal is that team findings will have been reviewed and recommendations will be ready for implementation. Sincerely, Again, welcome to everyone, and please do let me know at the very least what days and times will work for you. If you have any questions, please do not hesitate to contact me. President & Chief Executive Officer Team Lead Project Champion Flow Chart of the staff performance review process Prepare for Appraisal Performance Appraisal Document Endorse Manage Performance Disciplinary Action Assignment: BSBMGT516 Task 2- Past 3.
Reflection
The yearly discussion report is a key step in the performance review process. a summary and review of the informal and formal reviews conducted throughout the year.
The key elements of the yearly discussion are to:
- reflective review on work performance a year period
- clarify key point and success responsibilities of the role and review the job responds
- planning meeting to do successes in the way of improvement
- agreement and solution in the role.
Follow-up discussion
The follow-up review provides an opportunity for managers and employees to re-visit targets, standards and development plans to:
- Set up progress is on the way direction
- identify changes on the achievement to targets
- discuss establish development plan
- modify standards and targets
The Future planning
Planning for five years, CoffeeVille will have established a premier provider of gourmet coffee and food for the ethical aware Melbourne coffee drinker. CoffeeVille will have expanded to a number of best local coffee shop and high quality selling products in Melbourne
CBD
Gather as much data and facts as you can on the industry and coffee market so that you can consider every option when creating the strategy.
I feel I have achieved this as I have carried out market research along with studying secondary data that proves there is a gap to be exploited. However my market research could have been improved. If I were to carry out the market research again I would improve studying better secondary data, as the secondary data I have studied is not accurate and not relatable to my business. I would look at profit levels in the first 12 months for 5 coffee shops that have just started. I would take the mean profit level and make this my target. By being able to compare to other smaller business that have just started I can see if I am spending too much on materials and if I am I can manage spending to meet my budget. This will also give me more money to be spent in other areas of the business and also more time to look at the wants and needs of the customers and to my best to meet them
When starbucks enter the Australian market in 2000, It was successful. Starbucks targeted the capital cities before going into regional centers. The reason is simple, as demand for pricey coffee is higher in the capital cities, and during that time less competition are expected. Starbucks became the leading and competitive company in the coffee chains globally. By 2007, Starbucks has opened more than 84 company-operated stores across the country. It was until mid 2008, that Starbucks realise its peak of success has ended in the Australian market.
The article is a great example of the subjects cover in Business 101. It covers economics, franchises, marketing, and brand names. The article explains how coffee shops operate in a Global economy.
Evaluation and review should be an ongoing process of learning, embedding a process of continual improvement and development. The key to evaluating is knowing what we are measuring. We cannot monitor and evaluate the team’s progress towards agreed objectives without clear advance planning of what we want to do and how it will be achieve. Effective strategic and operational planning, incorporating clear measurable objectives, is therefore an important
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
A job analysis a great way to analyzed whether or not the individual is fit for the position. By creating a questionnaire that relates to the daily tasks for the position will narrow done the selection process into a smaller portion. The information given from the Job Analysis is also used to create a Job Description and Job Specification. “Job description identifies the tasks, duties, and responsibilities. The “job specification list the KSAOCs that individuals need to posses to perform a job successfully”(Pynes, 2013). After an individual is hired we must train that individual with the proper format in order for them to understand the concept of work. In this process I will develop a training program that includes all the organizations policies, procedures and daily tasks.
4.ANALYSIS The analysis team conducted a detail survey and comes across the answers to the questions published under ISSUE title. As the café was still running in the old fashion way with no use of technology it was the main factor that affected the business and to conquer it, upgrading/syncing business method of operating with new information systems is necessary. Which will benefit business to bring in more customers, attract new generations customers and help management to take the best strategic decisions. 4.1 Porter's Analysis : Broadway Cafe needs to overcome number of hurdles to meet its required goals: Broadway cafe has high Buyer Power. [The cafe is located on Fulton Street in downtown Brooklyn which is terrific location and has
These are but a few of the many strengths, weakness, opportunities and threats that the Starbucks company may face. This is why a marketing team along with data and analytics is essential to comprising a new product. It requires research, innovation, hard work, and a little luck, the Starbucks Brand is more than just coffee. It’s a simple yet detailed product tailored to meet the consumers need at home, at work, and in between. (Starbucks Corporation,
We propose a branding strategy which takes into account the brands capabilities and competencies, strategies of competition brands and the outlook of consumers experience in their respective societies. As an international brand there is the challenge of staying connected with local customers. We will overcome this by adapting marketing strategy to local needs using a variance of standardized marketing mix and an adapted marketing mix.
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
The structure of Starbucks business communication is exceptional. Rather you are in their store buying a Caramel Frappuccino®, visiting their website or watching one of their advertisements on television; as the consumer, the message is loud and clear. Pick up any newspaper and you are likely to find an article about the coffee giant. Starbucks pledges a commitment to their over 172,000 partners (employees) and the community. “We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience” (Starbucks, 2008).
... middle of paper ... ... Strategic planning kit for dummies, 2nd edition. Retrieved from http://www.dummies.com/how-to/content/strategic-planning-diversification.html “Starbucks”.
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
Starbucks Corporation success in the coffee business has arguably been the most successful coffee chain in the past few decades. The company has been able to continue to attract customers even though they are not positioned as the lowest cost provider of coffee. Starbucks has been able to aggressively expand the business by attracting investors as well as selling their coffees for premium prices and increasing their profitability.