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What is the role of risk management for the success of coca cola company
The financial management strategy of coca cola
The financial management strategy of coca cola
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The operation of the company involves some of the risks that it has to be aware of. The bottles can break due to mishandling, leading to losses in the company. The employees risk getting injured in the process of production, hampering their productivity, ultimately making the levels of operations difficult. The company risks losses in trying to compensate the employees who have had accidents. Employees need to operate under favourable conditions and this means that the company risk losing some of its employees if they feel their needs is not adequately met. The company might lose its customers if it produces goods that might not be consumers’ specifications. When customers opt for other products other than Coca-Cola’s, the company will become …show more content…
Risk assessment chart
Type of risk Harmful effects Affected group Control measures
Fire Destruction of property Employees and consumers Fire extinguisher to stop a fire from expanding
Employees lose Low productivity The company shareholders provide satisfactory working conditions
Legal operation rights Shutting the business The company shareholders Follow the rules and regulations strictly
Income losses Lower investments The company stakeholders Have good managerial skills to ensure inputs generate outputs
Customer loss Low profits and more losses The company stakeholders Discover the different marketing strategies such as production of healthy but different products to cater for the diverse needs a
Competitiveness Products wastage due to lack of preference The managers encourage innovation in the company to come up with something unique that stands out
Injury Poor health Employees Provision of safety tools such as helmets, gloves, head and eye protectors
Breakages Losses to the company Employees and investors Employment of a skilled labor
Litigation Spending money on compensation The company Produce products that and environment and consumer
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The manner in which management handles and relates with the workforce will determine if conflicts in the company can be resolved. The consumers need to be satisfied by receiving healthy products for consumption. Competitiveness of the company will be effective after considering the employment factors and consideration. Research shows that companies that pay well have good returns simply because the competitiveness is very high. Workers put their efforts in meeting the company’s goals and objectives (Mattson, 2005). They observe due care in the production process and negligence is never part of their operation because they will always want to secure a well-paying
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
The major ethical issue face by Coca Cola in recent year was concerning sale of hazardous product which affected the health of few consumers including school children. This incident took place in Belgium where Coca Cola beverages found themselves in middle of an accusation of selling poorly processed batch of carbonated drinks which made initially 10 people ill and later the number swelled to 100 which also included school children. This was a contamination scare incident that took place in June 1999. This damaged Coca Cola customer base harming their confidence in the product as it was relating to the production and sale of hazardous product. Two main problems that were identified by the company relating to their production and distribution were ‘‘Off-quality’’ carbon dioxide that affected the taste and odor of some bottled drinks, and an offensive unusual odor on the outside of some canned drinks which were later identified as sulphur odor. This odor has an increasing intensity when the cans were placed in vending machines to sell.
Coca Cola is an American multinational manufacturer and distributor of Coke and other soft drinks. Coca Cola was invented by a Pharmacist named John Stith Pemberton in 1886. The original formula was invented and claimed to cure many diseases such as indigestion, nerve disorders, headaches, impotence and even help with morphine addiction. Cocaine along with caffeine are two of the main ingredients from the old classic version, “The cocaine of course, came from the leaves of the coca plant, and the caffeine originated in extracts of kola nuts, giving rise to the name Coca-Cola (the 'K' in Kola was replaced with a C for marketing purposes). While it's doubtful that the
History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew Coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed "Coca-Cola Company" in Georgia. Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just stuck. "In 1894, the company opened its first syrup manufacturing plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Company's incorporation Candler announced in the annual report: "Coca-Cola in the now drunk in every state and territory in the United States" (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ...
After the war ended sugar prices climbed from 3 cents to 28 cents per pound. Nearly in complete failure, Mr. Bradham purchased a large quantity of the high priced sugar to try and save the company, but this ultimately lead to the company 's downfall. Pepsi Cola officially was bankrupt as of May 31, 1923, and its assets were sold to Craven Holding Corporation for $30,000. (4)
Coca-Cola Company is the leading soft drink and beverage company across the globe that has constantly achieved tremendous success and profitability throughout its operations. The company’s success and profitability throughout the years can be attributed to effective management strategies of its business operations. This has contributed to a strong reputation that has not only attracted a huge customer base but also resulted in enhanced performance. The success and profitability can also be attributed to diversification of its products and provision of excellent customer service. However, the company has experienced significant challenges in the recent past that has forced its former executive to
Weaknesses – Coca-Cola is a very successful company with an impeccable social media following. Word of mouth is probably a strength, but only when feedback from consumers is positive, but there are people who are against Coca-Cola and their products. Even though Coca-Cola produces over 200 brand products, Coca-Cola lacks the social media popularity of other brands that they produce (Moth, 2013). Many drinks that they produce are extremely popular such as Coke or Sprite, but there are a lot of Coca-Cola products that are unknown, unseen, and unavailable for
The two companies in the same industry used for this assignment will be Coca-Cola and Pepsi-Cola. These companies are similar because they are in the beverage industry. They were both established in the 1800’s and to this day are expanding more and more. This report will examine the financial analysis of each company as well as different business aspects that they convey such as type of business ownership, how economics affects business, the role of the government in business, leadership styles, motivating employees and promotional and marketing strategies.
One Failure example of risk management process is Coca-Cola Company. As known, Coca-Cola is the world’s number one drink manufacture, with Coke being its most important and biggest selling product. In order to beat its main rival, Pepsi, which releases Aquarium into the no-carbonated drinks and bottled water market, sales of Coke decided to launch Dasani which is Coke-Cola’s con tribulation to the bottled water market in Europe. Breaking into the European market would therefore help Coca-Cola’s sale of their bottled water rise above that of Pepsi’s as Pepsi had no
regional bloc. These brands include Azam energy drink and Lavita soft drink from Uganda which are taking up the market share traditionally controlled by Coca cola company products. Further, Coca cola bottling companies in Uganda and Tanzania enjoy lower taxes in their countries making their products more affordable unlike their counterparts in Kenya, and this has led to transshipments from those countries leading to intra bottler’s competition. Another factor contributing to the proliferation of brands within the local market is the influx of cheap imports from countries in the Asian continent. This has introduced even more brands in an already overcrowded market. Therefore, this means that the soft drink industry is one of the sectors of the
As an outside consultant, a brief analysis of the Coca Cola business will outline motivation for the employee and the organization. Additionally, information will offer basic training knowledge through three distinct areas. These areas are employee growth, legal requirements and, diversity. Within these three areas, each of the programs can meet personal and professional employee needs, while demonstrating what the company gains by offering training.
Coca-Cola is a popular carbonated soda created in the 1880's. This beverage has become popular all over the world and can be found in nearly every country, every state, and every store. Since the Coca-Cola company was created, billions of the soda have been sold. The company has grown tremendously over the years.
Coca Cola one of the most successful soda companies in the world went under attack by pranksters. In 2014, Coca Cola introduced a new slogan called “You’re on diet Coke” for their diet Coke drink. This slogan was a mistake for Coca Cola to make because when the drink was made back in 1886 it contained cocaine as one of the ingredients which was common back in the 19th century and the ad also started the parodies about their ad. The diet Coke ad started a lot of parody ads that Coke Cola wasn’t ready for. One of the first people who started the parodies was a blog named Animal. Animal modified the ad that Coca Cola made right after it was released to make fun of the Diet Coke ad. Many parodies were created like the TV commercial parody