Coca Cola

1092 Words3 Pages
bulb-icon

Recommended: Coca cola business overview

Coca Cola

This essay is regarding the most famous soft drink in the world Coca

Cola. Coca Cola was invented by Dr. John Pemberton on May 1886.

Pemberton mixed the combination of lime, cinnamon, coca leaves, and

the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca

Cola company has already become the world’s largest company and the leader

of soft drink producers. Why the company did so successful over one

hundred years? Besides the reason that the product is very tasty, another

important reason is the company’s marketing strategy. The 4 ‘P’s (i.e. product,

price, place, promotion) will be talked about as following.

PRODUCT

The Coca Cola Company has almost 400 brands of beverage. It markets

four of the world's top five soft drink brands (Classic, Sprite etc).

Consumers in nearly 200 countries enjoy The Coca Cola company’s products

every day.

The original and the best sell brand is Classic. It probably is the

most people’s first choice. However, The Company does not rely on solely

brand; it is keep developing new brand to satisfy consumer’s need. For

instance, in response to the burgeoning popularity of low-carbohydrate diet,

Coca Cola developed a low-carbohydrate alternative to Coke classic, which is

called Coca Cola C2. It went on sale in Canada in August 2004. Brand

recognition is also important. Coca Cola uses white text on a red background,

with the words being quite bold. It is really attract consumers. There are

varieties types of packaging available, such as 2 L bottle package, 1 L bottle

package 24 can package, 12 can package and 8can package etc. Usually, most 1 L

bottle packages are sold in vending machine.

PRICE

Coca cola is based on adaptive pricing strategy. It allow different

stores set different prices. It also uses odd pricing strategy. For

example, a 24-can package of Coke classic is $8.99 rather than $9.00.

2L Coke classic is $0.99, and so on. Sometimes, Coke offers special prices,

like if customers buy three 12-can packages Coke for only $10.00. Coca Cola

can creates low price, because it recycles the used cans, and has high-tech

production line with massive production.

PROMOTION

Coca cola has some impressive advertising on TV. And, there is some

contests for customers. For example, the company set a couple of million

prize, after customers purchased Coke, the...

... middle of paper ...

... as original one. The price of the Coke product

may keep constant, even though the Coca Cola company will face inflation

problem. In the mean time, the high-tech producing line should take over old

one, and reduce the cost as low as possible, then, using cost-oriented pricing

strategy. It will let Coke classic’s price more competitive to appeal

my target market. I will make the promotion in happy and peaceful style. Sports

can also used in promotion, for example, young adultsÂ’ favorite sport-

hockey. With the increasing young adults’ population, I will use intensive

distribution, and put Coke classic into as many place connected with young

adults as possible such as restaurant, bars, and postsecondary school, and so

on. It is possible to gain more Market share.

WORKS CITED

Statistics Canada Home Page. 28 July 2004. Statistics Canada’s

Internet Site. 9 October 2004 .

Coca Cola Home Page. 2003. The Coca Cola Company. 9 October 2004

The Beverage Net Work Home Page. “Beverage Digest/Maxwell Ranks

U.S. Soft Drink Industry for 2003.” 4 March 2004. BevNET.com,

Inc. 9 October 2004. <

http://www.bevnet.com/news/2004/03-04-2004-bevdigest_maxwell_2003.asp>.

Show More
Related

  • New and Improved Rewards at Work

    1579 Words  | 4 Pages

    Workers feeling, which includes competitive compensation and reward strategies, professional growth and development, career paths and succession plans and the organizations leadership and culture are contributing factors of employee engagement

    Read More

  • Chemical Warfare in WWI

    894 Words  | 2 Pages

    World War I was beginning of inventing new ways to produce more casualties to the enemy’s force and reduce the probability of losing Soldiers from their own line of defense or offense. They did this by conducting extensive research in chemical warfare. At the same time, it will motivate the troops and win the hearts and minds of the people from their country if they had new ways on ending the war quickly. Chemical warfare affected tactics and techniques of warfare and almost changed the outcome of World War I. (LTG Carl E. Vuono)

    Read More

  • HIstory of Cocaine

    1390 Words  | 3 Pages

    Grinspoon L, Bakalar JB (1981). Coca and cocaine as medicines: an historical review. J Ethnopharmacol. 1981 Mar-May; 3(2-3):149-59.

    Read More

  • Weapons of Word War I

    1549 Words  | 4 Pages

    Chemical warfare is the use of chemical agents to injure, incapacitate, or kill enemy combatants. First seen during World War I (WWI), the devastating effects of widespread chemical warfare were eventually deemed inhumane by an international consensus and chemical agents were subsequently banned from use. Still, despite the tendency of the modern warrior to overlook antiquated tactics, the threat of chemical agents in the theater of war cannot be entirely discounted by today's Soldier. By analyzing the application, evolution, and overall legacy of chemical weapons in the Great War we can work to minimize the danger they pose in current conflicts and those of the near future. For it is only by understanding the past that we can understand the present and shape tomorrow.

    Read More

  • Open Veins of Latin America by Eduardo Galeano

    1597 Words  | 4 Pages

    Gootenberg, Paul. Andean Cocaine: The Making of a Global Drug. Chapel Hill, NC: The University of North Carolina Press, 2008.

    Read More

  • Proctor and Gamble

    1428 Words  | 3 Pages

    P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.

    Read More

  • Dr. Pepper/Seven Up, Inc.

    1741 Words  | 4 Pages

    The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.

    Read More

  • Coca Cola and Coco Frio

    1717 Words  | 4 Pages

    Every day , Puerto Rico is slowly adapting into the American way of life and is gradually losing what is left of their culture. Perhaps this is because Puerto Rico is a commonwealth of the United States. The poem “ Coca Cola and Coco Frio” by Martin Espada is a great example of someone who encounters the Americanized culture of Puerto Rico. Puerto Rico is struggling to preserve their own identity.

    Read More

  • World War I

    1214 Words  | 3 Pages

    Mustard gas was not the only example of chemical weaponry used during World War I. The first example of this was the Germans use of a gas called phosgene in mid-1915, which caused drastic damage to the lungs (Mack 2). The Germans began using mustard gas in 1916 and soon both sides began to use poison gas as a weapon. At a lab at American University, which at its peak employed over 1,200 scientists specifically to create chemical weapons for the war, a new gas called Lewisite was developed. Lewisite poisoned its victims through the skin and rendered gas masks useless against it. During the war as many as 50 different gases were used by both sides (Mack 2). When the war e...

    Read More

  • Chemical Warfare History

    743 Words  | 2 Pages

    Chemical warfare is the most terrifying and debilitating way to gain the advantage on your enemy or adversary. The use of chemical warfare dates back to World War I; although it is believed that Spartan and Greek armies used a type of chemical warfare dated back to 82-72 BC. Chemicals were used in combat during World War I. Some of the chemicals being used were chlorine, phosgene, and mustard gas. The Chemical Warfare in World War I began as the Germans used chlorine gas, and threw it into the trenches where the troops and most of the defensive positions were located. Nearly 33% of casualties during World War I resulted from chemical warfare. Only 25% percent were fatalities. At the end of World War I, the casualties resulting from chemical attacks multiplied to a devastating 1,240,853. A total of 91,198 died from injuries sustained from the chemical attacks (Service, 1953). Doctors had no cure or remedy this early in time. Throughout this informative research paper, in this history of I will be breaking down the history and origins of chemical warfare. The history of chemical warfare has changed the world. Our fears of chemical attacks in the future have increased and will continue to get worse.

    Read More

  • Mecca Cola

    1251 Words  | 3 Pages

    There is no denying that Mecca-Cola is a political product. Commercially, it’s capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever done before, is the fact that the founder is making a political statement as well as embracing others with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It’s not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism (“buvez engagé”).

    Read More

  • Employee Engagement And Disengagement

    1055 Words  | 3 Pages

    Employee engagement, a term devised by Gallup research group, is viewed as an important management tool for any company who wants to be an effective and productive organization. Researches have shown that employee can contribute positively to the organization vision and goal when a company engage them effectively. The employee will also feel more passionate about their work and have a sense of belonging.

    Read More

  • An Overview of Coca-Cola

    1214 Words  | 3 Pages

    Coca-Cola is a popular carbonated soda created in the 1880's. This beverage has become popular all over the world and can be found in nearly every country, every state, and every store. Since the Coca-Cola company was created, billions of the soda have been sold. The company has grown tremendously over the years.

    Read More

  • Employee Engagement Plan Essay

    761 Words  | 2 Pages

    Employee engagement is one of the biggest factors facing organizations today. According to Mindful Strategies, it is one of the most critical factors in business, but it has some rewarding results. If there are high results in employee engagement within an organization, then they will be high productivity, retention, and customer service according to Mindful Strategies. Also Mindful Strategies stated if employees are engaged within an organization, they are 43 percent more productive towards generating more revenue. This is why employee engagement should be implemented carefully and strategically. Employee satisfaction, productivity, retention and recruitment, innovation, and profitability are five strategies

    Read More

  • Essay On Employee Engagement

    615 Words  | 2 Pages

    Here are some figures that display how Employee engagement practices have bolstered up the efficiency and productivity of the employees and in return have augmented the profits of the companies. According to a new meta-analysis that was conducted by the Gallup organisation amongst 1.4 million employees, the organisations that focus on employee engagement practices to a large extent have reported 22% increase in productivity. These practices even impr...

    Read More

More about Coca Cola

Open Document