Co-Brand Credit Card Case Study

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Co-Brand Credit Cards: Platinum times Card: This is supposedly fall under the category of Co brand credit cards. These are great entertainment cards with several movie discount offers and dining advantages, 365 days a year. Some of the HDFC credit card offers are: • Great discount on movie tickets: This credit card from HDFC is especially made to make entertainment portal easily accessible to all. With this credit card you get 25% off on every movie ticket. Card holder can get movie discount of Rs. 1800 or more in a year. • Bouquet of discount vouchers as welcome gifts: Get started on the entertainment journey with a range of gift vouchers for shopping, apparel, dining and in many more categories. • Amazing and exciting reward points: The platinum times card also offers exciting reward points for 1% cash back on all retail spend • 1% cash back on all international retail spend. You will also get 0.5% cash back for all the retail spends on minimum statement balance of Rs, 10,000. • Fuel surcharge waiver: Enjoy fuel surcharge waiver of up to Rs. 500 per statement cycle with business platinum credit card. This applicable across all the fuel pumps in India for transaction between Rs. 400 to Rs. 5000. • Revolving credit: Pay a minimum amount which is 5% (subject to minimum amount of Rs. 200) of your total bill amount or any higher amount that is convenient and then carry forward the balance to subsequent months. You just have to pay a nominal charge of 3.25% per month. Business gold credit card: Step into a whole new world of infinite possibilities with business gold credit card of HDFC Bank. Buy products and services and pay in easy EMIs with this business gold credit card. Other HDFC credit card offers are also available with this card. • High credit limit: Set aside a part of your credit limit for online spends, per statement cycle, within the available limit on your primary

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