Classical Conditioning Theory

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I. Introduction of classical conditioning Classical conditioning also called as Pavlovian conditioning or respondent conditioning. It is a kind of learning a new behavior through association that when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US) and evokes a conditioned response (CR). It also is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus (Cherry, 2014). Classical conditioning has much strength such as can help to explain all aspects of human behavior and many of advertisers will use classical conditioning to advertise their produces, however it also have some weaknesses such as all classical conditioning responses must involve a reflex and classical conditioning is a completely physical process, learning is not important as reflected in scenario. This paper will talk about the strengths and the weaknesses of classical conditioning theory followed by a brief description of the scenario and the strengths and weaknesses of applying classical conditioning on it. II. The strengths of classical conditioning The strength of classical conditioning is that it can help to explain all aspects of human behavior. Any of behavior can broke down into stimulus-response association, so that according to the classical conditioning, conditioned stimulus will lead conditioned response to occur, then the scientist can observe and determine the behavior (McLeod, 2014). In the case of Pavlovian conditioning, he found that when the conditioned stimulus (bell) was paired with an unconditioned stimulus (food) was presented to the dog, it would start to salivate. After a number of repeated this procedures, Pavlov tried to ring his bell by its own... ... middle of paper ... ... classical conditioning, and conditioned emotional responses, 2014. http://www.sonoma.edu/users/d/daniels/pavlov.html 8. Strengths and weakness, 2014. http://students.depaul.edu/~smoore10/strengthweaknessesindex.htm 9. Comparing classical and operant conditioning, 2014. http://www.s-cool.co.uk/a-level/psychology/determinants-of-animal-behaviour/revise-it/comparing-classical-and-operant-condit 10. McLeod,S., (2007). Pavlov’s dogs. Retrieved from http://www.simplypsychology.org/pavlov.html 11. McLeod,S., (2007). Psychology Perspectives from http://www.simplypsychology.org/perspective.html 12. Lybarger,M. (2014). Classical conditioning: Its Use in Marketing. Retrieved from http://teachers.sduhsd.k12.ca.us/jetheridge/Psychology/Classical%20Conditioning%20marketing.htm 13. Chance, D. (2009). Learning and Behaviour(6th ed). Belmont, CA: Wadsworth, Cengage Learning

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