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Why all forms of tobacco advertising should be banned
Argument for tobacco advertising
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Cigarette Advertising and the First Amendment
Alexis A. Rose
Lamar University
REFERENCES
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Crain, R. (1997). Ad industry lacks `wiggle room' in solving cigarette connection. Advertising Age, 68(18), 32.
Gostin, L. O. (2002). Corporate Speech and the Constitution: The Deregulation of Tobacco Advertising. American Journal Of Public Health, 92(3), 352-355.
Wong, K. L. (1996). Tobacco Advertising and Children: The Limits of First Amendment Protection. Journal Of Business Ethics, 15(10), 1051-1064.
Bregman, L. (2007). R.J. REYNOLDS TOBACCO CO. V. SHEWRY: HAS THE TOBACCO INDUSTRY MET ITS MATCH?. Journal Of Health Care Law & Policy, 10(1), 165-186.
Qi, S. (2013). The impact of advertising regulation on industry: the cigarette advertising ban of 1971. RAND Journal Of Economics (Wiley-Blackwell), 44(2), 215-248. doi:10.1111/1756-2171.12018
FDA: U.S. Food and Drug Administration Protecting and Promoting Your Health Homepage. U.S. Department of Health & Human Services. Web. 19 Oct. 2009.
James, Randy, and Scott Olstad. "Cigarette Advertising." Time Magazine. 15 Jun 2009. Web. 15 Apr. 2013.
10 "Your Doctor Wants You to Smoke." Time Photos. Web. 15 Apr. 2013.
Hammond, David. "Graphic Cigarette Pack Labeling Packs a Punch." Cancer Prevention. Web. 15 Apr. 2013.
According to the law The First Amendment states that Congress shall make no laws infringing...
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...warning labels on their products to inform the consumer of possible health risks that could occur from the product; these labels can be found on products like Tylenol to a bottle of dish soap. The point of the warning labels is to make sure that the consumer is completely informed about the possible dangers of the product that they are purchasing, if they are still aware of the risks and still want to use the product that is up to the buyer. The level of the warning label depends on the potential risk associate with the product; if the product contains less of a risk, then a text of a few words may suffice. However, “with a product like cigarettes, which kills more than 276,000 men and 142,000 women in the US each year”, it is acceptable to say that smoking come with a great risk, therefore a more effective warning label is needed (Hammond 2013).
In the 1946 advertisement, Reynolds had the results of a survey that the company had conducted using three different research organizations. On the advertisement it stated, “Doctors in every branch of medicine-113,597 in all- were queried in a nationwide study of cigarette preference… The brand named most was Camel.” Although, as it turns out the surveys were actually fixed, it still gives the viewer a fact to h...
Menashe, L. (1998). An analysis of Newspaper Coverage of Tobacco Issues. Journal of Health Communication, 3, 307-325
Minkler, Meredith, Lawrence Wallack, and Patricia Madden. "Alcohol and Cigarette Advertising in 'Ms.' Magazine." Journal of Public Health Policy 8, no. 2 (1987): 164-79.
The tobacco industry seems like a beneficial addition to our economy. It has basically been a socially acceptable business in the past because it brings jobs to our people and tax money to the government to redistribute; but consider the cost of tobacco related treatment, mortality and disability- it exceeds the benefit to the producer by two hundred billion dollars US. (4) Tobacco is a very profitable industry determined to grow despite government loss or public health. Its history has demonstrated how money can blind morals like an addiction that is never satisfied. Past lawsuits were mostly unsuccessful because the juries blamed the smoker even though the definition of criminal negligence fits the industry’s acts perfectly. Some may argue for the industry in the name of free enterprise but since they have had such a clear understanding of the dangers of their product it changes the understanding of their business tactics and motives. The success of the industry has merely been a reflection of its immoral practices. These practices have been observed through its use of the media in regards to children, the tests that used underage smokers, the use of revenue to avoid the law, the use of nicotine manipulation and the suppression of research.
Laird, Pamela, “Consuming Smoke: Cigarettes in American Culture.” University of Colorado at Denver. Author of Advertising Progress: American Business and the Rise of Consumer Marketing. 1998
“Killing Them Softly,” an essay by Jacob Sullum, addresses the issue of Senator Judd Gregg’s bill to give the Food and Drug Administration control over tobacco products. This bill would allow the FDA to make such decisions as halting tobacco companies’ marketing of safer tobacco products and reducing the nicotine content in cigarettes. Sullum argues that by giving the FDA the power to make such decisions, individual consumers would be disadvantaged and lives could possibly be lost instead of saved. If given control of such decisions, the FDA would not allow the introduction of safer tobacco products as they feel this will increase the number of smokers. They feel more people will begin using these products that are advertised as less harmful substances, whereas Sullum feels it would be better for people to change their habits to these “safer alternatives.” Sullum fails to consider benefits of relinquishing control to the FDA, however. By considering some of the positive results, Sullum might develop a different opinion and support the bill as he should.
Over the last 50 years, smoking and the public image of smoking has changed dramatically. Americans have learned the harmful effects of smoking and have put a heavy disdain on the use of it. The number of new smokers has drastically dropped over the years and many that had previously smoked have stopped. Some have turned to electronic cigarettes as a safer way to intake nicotine. Over the years, smoking advertisements have changed drastically. Nowadays, tobacco advertisements are virtually non-existent in our society, but when they were abundant they depicted smoking as a cool and sophisticated activity. Today, smoking advertisements are shown by electronic cigarette companies. These companies emphasize the healthier lifestyle these products
While todays major tobacco producers deny that they market to the youth. However, we still see them subliminally targeting children through magazine advertisements, store posters, and Internet ads. In addition, they continue to use product placement strategies in mov...
In a research article by Gallet (2004), several aspects of the clean indoor-air laws were closely examined. Set apart from other literature on the same topic, Gallet (2004) proposed that the degree of enforcement of these laws was just as important as the laws themselves. States that maintained the most restrictive clean-air laws encouraged much more competition within the cigarette industry; hence prices were adjusted closer to marginal cost which caused the availability of supply to increase (Gallet, 2004). Conversely, Keeler, Barnett, Manning, & Sung (1996) concluded that the price adjustment closer to marginal demand could be explained as an attempt to compensate for the reduction of demand caused by the antismoking laws. Regardless of the opinions of the papers on this aspect of the clean indoor-air laws, both agreed that state regulations that prohibit or limit smoking in public places decreased the cigarette demand.
One way that the tobacco industry can be more ethical is changing their advertising strategy. I believe that today’s advertising strategy is very misleading about cigarettes. Examples of this unethical advertising is in Argentina, here 20 percent of television advertising is spent on smoking commercials, as well as in countries in and around Africa there are billboards that depict a man in a business suit stepping out of a black Mercedes as a chauffeur holds the door. This displays that cigarettes make people classy and sophisticated, making cigarettes look not only harmless but stylish. Another good example of unethical depiction on cigarettes is in Nigeria; here they promote a cigarette for graduates, with a picture of a university and a student in a cap and gown. As if this wasn’t a misleading visual they add a slogan that says, "A very important cigarette for very important people." These ads and slogan are ...
The 'Standard' of the 'Standard'. Washer, Robert A. “Smoking Advertisements Influence Teen Smoking.” How Does Advertising Impact Teen Behavior? Ed.
Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic.
Cardador, M.T., Hazon,A. PHD, Stanton. G. PHD., (September 1995).Tobacco Industry Smokers’ Rights Publications: A Content Analysis. American Journal of Public Health
Chapman, s. (2008). Going Too Far? Exploring the Limits of Smoking Regulations. William Mitchell Law Rev 34 (4), 1605-1620.
Advertising and marketing of cigarettes are a big factor as to why teenagers smoke. There are promotions for different brands like Joe Camal and Marlboro Man. They’re some of the biggest marketing campaigns on T.V. Both companies have giveaways like T-shirts in return for coupons accumulated by buying their brand of cigarettes. Different cigarette companies make the...