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Daimler Benz and Chrysler merger
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The Merger of Chrysler and Fiat In the world today, many mergers and acquisitions are happening as a result of financial losses, gaining an advantage on a competitor, increasing capabilities, and strengthening services by diversifying the products. There are numerous other reasons, but this paper will focus on the reasons indicated above. The merger between Chrysler and Fiat happened after many years of ups and downs for each company. Chrysler had merged before, unsuccessfully, with a German based company named Daimler-Benz AG (Boone & Kurtz, 2013). Daimler later sold 80 percent of stake to an American private equity firm Cerebus. Again, this did not work to the company’s advantage. Things continued to spiral down for Chrysler. Fiat also had a history of crisis and recoveries. At the beginning of the last decade, Fiat was almost the product of a bankruptcy. Through deaths of two family members, managerial changes, and financial losses, Fiat was able to merge with Chrysler in January 2014, to form Chrysler Group, LLC. Circumstances Resulting in Merger On April 30, 2009, Chrysler filed for Chapter 11 bankruptcy and announced at that time they would join in a partnership with Fiat. Chrysler’s Chief Executive Officer (CEO) stated, “In the life of every major organization and its people, there are defining moments that go down in the history books”. For Fiat and Chrysler, the agreement just reached with the VEBA is clearly one of those moments (Ebhardt, 2014). The merger between Chrysler and Fiat was beneficial for both companies. For Chrysler, Fiat helped to rescue them from the 2009 bankruptcy. The financial crisis after a 15 year history of other mergers had left the company in a critical state. This critical state... ... middle of paper ... ...d be through numbers, wages and benefits of the employees. American employees previously receiving $28 per hour will now receive $14, employees have fewer benefits, and a shift in retiree health care (Barile, 2014). In all, based upon the information listed here, Human Resource Management Practices have been changed due to the recent merger of Chrysler and Fiat. Many of the changes that have come from the merger are European influenced based upon the two to one at the executive level. Conclusion Though many changes have come to two different companies, many of the changes appear to be positive for both entities. Profits are up and there is a business plan in place to grow the company to possibly be a global leader in the automotive industry. This is a new beginning for Chrysler Group, LLC and a new chapter in the book to be placed in this company’s history.
American Motors was formed by the merger of two of these independents: Nash and Hudson. Nash President George Mason and Vice President George Romney saw the inevitable, to survive, the independents had to merge. Mason first talked to Packard who could not agree to a merger. After Mason tired of Packard's reluctance to join, he approached his second choice, Hudson. Hudson President, A.E. Barrit saw that Hudson was quickly losing money and decided that a merger would be the best course of action.
According to the authors, De Wit & Meyer (2007), this can be a dangerous move and quite possibly lead to bankruptcy. This was noted as a bold endeavor with a substantial amount of risk. Tom Folliard, the CEO of CarMax, uses innovation to redirect the current trend of standard practices, (De Wit, & Meyer, 2010). Through expansion, CarMax provided a wide variety of automotive brands to their customers, not limiting their sales to only a few makes and models, (De Wit, & Meyer, 2010).
In the year of 2005, the companies eventually found a way to make it easier for the companies to combine without having any major issues or problems. Unfortunately, around the year of 20010 the merging com...
In 2009, the Obama Administration bailed out the General Motors and Chrysler automobile companies. Having begun their decent into bankruptcy in 2008, losing thousands of jobs, sales plummeting forty percent, with a high threat of liquidation, General Motors and Chrysler finally reached government-assisted chapter 11 bankruptcy in 2009. Obama allocated eighty five billion dollars in TARP funds to the auto industry, close to fifty billion dollars of it going to General Motors. The allocated funds were successful in keeping two of the Big Three auto companies afloat, keeping taxes from sky rocketing and saving millions of jobs.
Chrysler received bankruptcy reorganization on April 30, 2009. On June 10,2009 Chrysler emerged from the bankruptcy proceedings with the United Auto Workers’ Pension Fund, Fiat, and the U.S. and Canadian governments as principal owners. Over the next few years, Fiat gradually acquired the other parties shares to take majority ownership of the company.
Gaughan, P. A., 2002. Mergers, Acquisitions, and Corporate restructuring. 3rd ed.New York: John Wiley & Sons, Inc.
Today's automotive industry in very competitive. Ford has had to find ways to keep ahead of the following major companies: BANC ONE, Bank America, BMW, Budget Group, Chrysler, Daimler-Benz, Enterprise Rent-a-Car, General Motors, Honda, Hyundai, Isuzu, Mack Trucks, Mitsubishi, Nissan, Peugeot, Saab, Suzuki, Toyota, Volkswagen and many others. Ford has developed a number...
Achieving world class business performance is a major challenge in today’s society. Manufacturing companies continue to face increased competition and globalization from its competitors. (1, p. 148). The automotive industry is one of the most volatile manufacturing industries that we have, which was evident in the 2008 – 2010 automotive industry crisis. (2) This global financial downturn served notice to the American automotive manufactures to raise the bar, in order to achieve word class business performance. General Motors, one of the country’s largest automotive manufactures, had to receive a government bailout to survive. During this time many with the corporation asked themselves, if we were a world class business, would we be facing this pending crisis. The answer was a resounding “NO”. General Motors has come out of bankruptcy and is focused on being a world-class business organization.
An economy of scale is an important factor within the Italian automobile industry. This is due to continuing European integration and that the Italian automobile industry is dominated by a company known as Fiat. Fiat was founded in July 1899. Fiat started with a plant in New York that manufactured then established relationships with other countries leading to exports to France, Austria, Great Britain and Australia. Since Fiat was called on for a lot of equipment during WWI, Fiat became well known throughout Europe. As years passed Fiat began to also acquire other automobile companies such as Lancia, Autobianchi, Abarth, Alfa Romeo, Maserati and Ferrari. In 1988, 59.9% of the vehicles sold and approximately 99.2% of the automobiles produced in Italy were made by Fiat. The company continued to enter numerous international agreements for the manufacturer of Fiat products and to expand its investments. This also lead to new factories that were built outside of Italy, which were South Africa, Yugoslavia, Argentina, Turkey and Mexico.
After a period of continuing growth, the stagnant sales growth of the automotive industry in the late 1970s led all car makers to start to look for methods to fit the new climate. With the purpose of using money on research and development more effectively, spreading the risk of making main components in greater volume, and accessing to new market which were hard to enter, more and more automobile producers reached to the conclusion of collaborating with others. In addition, to remain independent, joint venture seemed to be the best answer. (Campbell, Stonehouse & Houston 2002)
Their chapter 11 petition was filed in the federal court in Manhattan, New York and “according to GM 's bankruptcy filing, the company has assets of $82.3 billion, and liabilities of $172.81 billion. That would make GM the fourth largest U.S. bankruptcy on record, according to Bankruptcydata.com” (CNN Money). Just to put into prospective how gargantuan this company was at the time, “until 2008, when it was overtaken by Toyota, GM was the world 's biggest carmaker, producing well over 9m cars and trucks a year in 34 different countries. It has 463 subsidiaries and employs 234,500 people, 91,000 of them in America, where it also provides health-care and pension benefits for 493,000 retired workers. In America alone, it spends $50 billion a year buying parts and services from a network of 11,500 vendors and pays $476m in salaries each month”(The Economist), so it is easy to understand by looking at that data that the fallout of this company failing would have been astronomical on the already depressed economy.
The Ford Motor Company has been in business since the nineteenth century, and it has enjoyed a rather successful run as one of the top automobile-making industries in the United States. Ford Motor Company is a prosperous business because of strategic planning and changes that it was willing to take a risk on developing and implementing. Successful corporations have to adapt to the constantly changing environment or the company will be doomed to failure. In other words, customer shopping habits change as new products are introduced to the market or when other factors beyond Ford Motor Company’s control affect which vehicles are sold. For example, there is an increased demand for fuel efficient cars when the average price per gallon
General Motors Company (GM) is one of the world largest manufacturers in the automotive industry today. GM value chain of activities include designing and engineering vehicles with state-of-the-art technology, research and develop new models and innovations, as well as creating effective marketing strategies to up sell and compete in its field of industry. With more than 212,000 valued employees working in 396 facilities, GM’s presence had spanned across six continents over the world. GM offers a comprehensive range of vehicle selections for its customers from electric and mini-cars to heavy-duty full sized truck as well as convertibles. Along with its strategic partners, GM produces cars and trucks selling and servicing its vehicle through many recognized brands such as Chevrolet, Buick, GMC, Cadillac,
The financial crisis in 2008 hurt the automotive industry hard, causing many manufacturing facilities to shut down. GM and Chrysler both entered bankruptcy, and Congress decided to give government aid to the failing companies. They received the aid through the Troubled Asset Relief Program and Ford was helped through the Term Asset-Backed Securities Loan Facility. In 2013, the government sold the last of its shares in GM. The firms have survived and are back on their feet, although Chrysler was taken over by Fiat in
As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.