Christmas Window Analysis

Holiday Windows and Brands Window

Winter is my favorite season because many holidays happen from November to January such as Halloween, Thanksgiving, and Christmas. During the holiday, we are living in a exciting and happy atmosphere, especially in New York City. When I was walking on the fifth avenue, I saw the Saks Fifth Avenue windows provide more elements for Christmas time. This year the window’s theme is “The Winter Palace”. However, I cannot see the same Christmas elements in other store’s windows such as Louis Vuitton, Christian Dior, and Fendi. After I visited these store’s window, I figured out why the windows are different. Because Saks has different purpose and history with other store.

Saks’ Winter Palace contains world’s greatest

natural and man-made wonders. It begins with white Eiffel Tower to a frozen pyramid then an icy Colosseum, a snowy Great Wall of China. Finally, it finishes with a frozen Great Barrier Reef. The designers also transform these wonders to women and they wear global brand’s clothes. Those beautiful clothes lift windows to another top fashion level.
On the other hand, the famous brand store’s windows are way more minimal than Saks’ windows. Normally, they use simple background and elements to decorate their bags and clothes. The designers place the important products in the middle of the window or surrounding by the decorations. In the color category, their backgrounds usually are pure color such as white, black, and red.
Saks Fifth Avenue Christmas windows display has really achieve their goal since their goal is to become a famous site in New York City during Christmas time, instead of advertising their products.

Before I arrived at Saks, I can see bright pure white lights shining along the street. The brightness really attract my attention and lead me toward there. The lights are useful technique to allure visitors from far away. While I was walking toward the Saks, I hear the Christmas music gradually. The music switches my mood to holiday mood and leads me to a Christmas environment. However, if I were the designer, I would turn off the music. Even though the music cause me feel more like in Christmas time, the car horn and the sound of ambulance mix with the music make me a little bit annoyed. But others seem like enjoy in the music. The “Winter Palace” is a special part of the window display. Other windows are also as elegant as the special windows. My favorite one is the “Snow Queen”. She wears a white wedding gown, which is from Vera Wang with a giant sliver crown, and sit on a long dinner table. The table is full of white and sliver dessert. Many strands of pearls twine around the pendent lamp, and the lamp drops on the celling. Base on the decoration, the woman seem like have the control of the snow. I can see the power from the dress, the crown and the fur scarf. The giant silver crown makes she looks more powerful than without it. Additional, the blue violet light provide more

coolness and more winter atmosphere. If the designer only use white lamp to light up the window, the window would be less accretive than now. Overall, Saks Fifth Avenue’s window display 2015 is a really successful events. It attract lots of visitors and many people come to New York in Christmas time for these window displays. Also, I really admire that Saks has this traditional culture for window displays and they keep improving this events every year.
Even though other store’s window displays are not as fancy as Saks’, they have their own purpose of doing it such as advertising their products. As I saw their window, I cannot feeling any Christmas energy providing from them. However, I can see the dresses, jewelry, and hand bags more clear than the products in Saks’ window. Their windows are really simple but elegant at same time. They don't have lots of elements to decorate they window, and the background color are usually white, black, and carmine. Therefore, the products can easily stand out from the background and attract viewers attention. My favorite store’s window display is Hermes’. Because it is very simple as Coco Chanel said,“less is more.” Especially, It was very hard to see clean space in this messy city. Also, the flowing lines on the background are very beautiful. Those lines are build up by using badminton rackets and the balls. I really like the designer’s idea of using white elements in front of the white background to give more movement to this window and also don't take over the attention from the products. The placement of the products is very professional. The designer placed light products such as hand bag and hat at where have more badminton rackets for balancing the perspective. If we switch the mannequin with the bag the right side window will feel heavier than the right side. This window display is an interesting display also useful for advertising the products at same time.
The window displays are not only a place to display the products but also provide more energy to some holidays. Saks Fifth Avenue’s window displays become famous. They attract more viewers to this event because of the expensive gowns and elaborate decoration. Other stores’ window displays are not as famous as Saks’. But they also achieve they purpose for selling the products and making the products more elegant in display.