Chipotle’s Levels of Organizational Culture
Zihao Gu
University of Nevada Las Vegas
Abstract
The purpose of this paper is to examine the concept of organizational culture in terms of the levels of culture organizations while examining the overt nature and its performance role in an organization. The paper analysis the organizational culture of Chipotle as a well-established fast-food company with over twenty years of operation. The evaluation of the company’s culture in relation to the levels of organizational culture as researched and detailed by scholars and researchers. Chipotle’s Levels of Organizational Culture
Organizational Culture plays a crucial role in shaping employee and management behavior in an organization.
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The Chipotle organizational culture stands on the foundational concept that each person at Chipotle is rewarded based on their ability to make the people around them better (Schoultz, n.d). A strategic characteristic of the organization adopted in 2005, saw the company focus on creating a system where promoting managers from within could create a feedback loop of better, more motivated and more engaged members of staff (Schoultz, n.d). The characteristic of team effort in Chipotle inclined on the ideal that success was based on success of teams. As a result of the company’s rapid, consistent growth the culture characteristic of career growth is evident and the company is committed to hiring the very best of talent and empowering them for …show more content…
There are three basic levels of organizational culture. (Schein, 2004, p.3) describes the Artifacts, Values and Basic assumptions, as tricky because the data is easy to obtain but hard to interpret. Furthermore, it includes the visible products of the group, such as the architecture of its physical environment; its language; its technology; its published list of values, products and artistic creations (Schein, 2004, p.26). The artifact level of Chipotle’s organizational culture is thereby translated on the nature of its products and creations. Chipotle Company uses high-quality raw ingredients, classic cooking techniques and has incorporated an environment of distinctive interior design (chipotle.com). According to the company’s website, it has integrated features from the realm of fine dining to the world of quick service
Chipotle Mexican Grill is one of the most popular Mexican restaurants in the United States, which offers burritos, bowls, tacos, and salads. It is one of my favorite restaurants to visit.
Chipotle’s Chief Executive Officer, Steve Ells has been reputed for having started the restaurant chain in a unique way which has contributed to its apparent success over its main competitors. Chipotle business has grown exponentially from when it was first formed with most of this growth attributed to the founder’s control process in the business. When Steve Ells first got into the industry, he acknowledged the need for promoting innovation and
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
1. 1 Executive Summary Chipotle is planning to dispatch another flood of attention to the group with their burrito product in a full grown business sector. Chipotle offers 65,000 distinct blends of new fixings at a worth pressed cost. The eatery is known for their huge burritos, customization, and the utilization of natural ingredients. Chipotle's development is an immediate aftereffect of value, consistency of its service, and the apparent separated quality it has in the psyche of customers. Chipotle stands separated from its rivals since it does its business any other way as far as its nourishment, eateries and publicizing. Chipotle is one of the main chains to set up a quick easygoing eating showcase and is driving in the crisp Mex market.
Chipotle attempts to use the fourth dimension of corporate culture by adding components to continue to attract and retain employment while enhancing the lives of Chipotle’s staff. This is exemplified by their recent addition of a wellness program to keep their employees happy and healthy while saving them money and giving Chipotle a competitive edge over competing restaurants (2015a). More evident to their customers, Chipotle demonstrates their commitment to this aspect of their corporate culture by continuing to prove their commitment to the quality of their product. It is common for Chipotle to remove items from their menus because they are attempting to find better ways to provide quality ingredients. These actions are clearly in alignment with the need for culture to grow with a corporate commitment to change or innovate. In spite of their efforts, the company may have areas to improve to retain a competitive edge in the marketplace and deliver quality to their customers, especially after procedural and health issues that were recently
Since its inception, Chipotle Mexican Grill has faced a number of issues in regards to how employees are treated. There have been reports of employees not being paid for the work they are asked to do, not having clear leadership or direction, and favoritism from managers towards certain employees. This report will further explore the issues Chipotle is facing, as well as offer suggestions for improvement. However, with every new plan there is always the chance of issues during the implementation of new ideas/plans. In summary, this report will offer solutions to Chipotle’s management on how to fix the issues already in place, recognize the issues or problems that will arise, and try to offer suggestions on how to control any push back.
Abstract This paper explores the business strategies Chipotle is using for operations. Analyzing financial and operations data to discuss areas of concern as well as areas where Chipotle Mexican Grill is doing well. Discussions will include the importance of Chipotle’s menu preparation strategy and menu integrity. The marketing strategies
Organizational culture is the system of shared beliefs and values that develops within an organization and guides the behavior of its members, while organizational structure is an expression of social and economic principles of hierarchy and specialization (Kinicki, 2015). Both the culture and the structure of an organization are important things for management to understand in order to successfully set and achieve an organization’s goals. Companies who excel in highly competitive fields can attribute their successful economic performance to a cohesive corporate culture that increases competitiveness and profitability. This culture is best utilized in an organization that has the necessary structure to allow its employees to coordinate their actions to achieve its goals.
Culture can be defined as “A pattern of basic assumptions invented, discovered or developed by a given group as it learns to cope with its problems of external adaptation and internal integration that has worked well enough to be considered valid, and therefore to be taught to the new members as the correct way to perceive, think and feel in relation to those problems”. Schein (1988). Organizational culture can be defined as a system of shared beliefs and values that develops within an organization and guides the behavior of its members. It includes routine behaviors, norms, dominant values, and feelings or climates. The purpose and function of this culture is to help foster internal integration, bring staff members from all levels of the organization closer together, and enhance their performance.
It brought organisational culture to the performance of a company, which has become a critical topic in management department. In addition to organisational culture, organisations need to be aware and prepared for changes in the expanding workforce as business grows. Companies are faced with maximizing benefits as well as profits while minimizing negative factors that come from those changes. There is no one answer to the issue, but some of the guidelines are clear. Awareness of organisational culture, teamwork, individual performance, external environment adaptation, leadership, and measurement of organisational culture are key factors that lead a company to perform better.
Organizational culture can be defined as the glue that holds an organization together through a sharing of patterns of meaning. The culture focuses on the values, beliefs, and expectations that members come to share (Siehl& Martin, 1984). Organizational culture helps to contribute towards achieving the organizational goals, decision making processes, job satisfaction, employee motivation etc. It helps in uniting the employees of an organization.
Organizational culture is imperative to the success of the organization. The strength and core values of the organization is supported by the organizational culture. This allows for organization to operate in a specific manner that is specific to that organization and can pave the path for success. Company founders are passionate about their vision and mission and they elude that passion into their employees. When that passion and mission is successfully implied to the employees the company strives in it 's path to success.
The concept of organizational culture is one of the most debated topics for researchers and theorists. There is no one accepted definition of culture. People even said that it is hard to define culture and even more change it. It is considered a complex part of an organization although many have believed that culture influences employee behavior and organizational effectiveness (Kilmann, Saxton, & Serpa 1985; Marcoulides & Heck, 1993; Schein, 1985a, 1990).