Chipotle Mexican Grill Case Study

Chipotle Mexican Grill has an overarching goal to redefine the fast food industry by serving fast, fresh, sustainable high quality food. Steve Ells stated that Chipotle is built on, “doing a few things very well” with the core value of Chipotle being sustainability. Focusing on providing an affordable and quick option for food that is respectable to the animals, the farmers and the environment. Chipotle believes that their competitive priorities help set them above their competitors. Chipotle prides themselves off of the quality of their products, making their motto “Food with Integrity”. Chipotle is producing products that meet their customers’ desired order specifications on a consistent basis, which is also known as consistent quality. No matter what Chipotle you go to, you can expect the

Working hand and hand with programs all over the nation to ensure that the animals and workers are being treated fair and proper. Moreover, all restaurants are employed with managers and employees who have been through significant training to insure that the processes used to create each meal is designed and monitored to reduce error and prevent defects. In addition, for every item on the menu, there are specific guidelines, techniques and measuring utensils used to help ensure that the outcome is consistent and meets the standards every time, no matter what employee or location makes it. Next to consistent quality, Chipotle also has great delivery speeds both with getting supplies to their restaurants and with dealing with their in-store customers. In their restaurant, they show their delivery speeds by quickly