Swot Analysis Of Chipotle

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I have been to chipotle and their marketing strategy is to use the uncertainty of where our food comes from to take market share from their competitors and believe me it works. They are incredibly efficient in serving what they call, "Gourmet without the attitude" their slogan you see on top of every receipt. I'm an incredibly loyal customer to Bedford, New Hampshire location so much so, that when they see me walk in the door they prepare my burrito if there is no line ahead of me. They have a very friendly staff of mostly high school and college aged kids working their. According to the Wall Street Journal, the company experienced an unknown contaminant in their foods last November which caused people to become very ill. The CDC is

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