Case Analysis Of Chipotle

The very first Chipotle restaurant was established in 1993. When Chipotle was established the owners wanted to give a different meaning to the word “fast-food”. Chipotle utilizes premier a quality of ingredients, conventional cooking techniques, and unique interior designs. Chipotle used features from the area of “fine dining” along with the speedy service of the fast food restaurants. Almost 20 years later, Chipotle’s commitment in finding and applying the premium ingredients with respect to the animals, farmers, and the environment is displayed in Chipotle’s Food With Integrity pledge. Proverbs 10:9, “Whoever walks in integrity walks securely, but he who makes his ways crooked will be found out” (New International Version). Chipotle is very ecologically responsive by utilizing reprocessed materials to construct their restaurants. Chipotle also allows it’s consumers to utilize online methods to place orders. Most consumers are looking for products that are convenient.

Strategies Used

Chipotle operates utilizing the broad differentiation approach. Chipotle uses the local agriculture to assist the company in keeping their prices at a minimum in order to save money all while

As time went on, more and more restaurants began to offer healthy foods on their menus. The problems began when Chipotle’s competitors offered consumers an equal alternative at a cheaper price. With the Taco Bell entering the industry and offering similar menu items at a cheaper price cut into Chipotle’s customer base. Because Chipotle uses organic ingredients, this has limited their options during certain times of the year. According to James 1:12, “Blessed is the one who perseveres under trial because, having stood the test, that person will receive the crown of life that the Lord has promised to those who love him” (New International Version). This passage should encourage us to never give