Childhood Under Siege Summary

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Joel Bakan, author of the book The Corporation went on to write a second book Childhood Under Siege: How Big Business Targets Children. Throughout this book Bakan reveals the astounding and rampant corruption of children by profit-seeking corporations; at the same time Bakan exposes society’s shameful failure to protect children. Bakan uses this book to highlight how corporations deliberately and shamelessly spend billions of dollars on marketing campaigns that effectively render parents and governments powerless to protect children from a targeted tactic designed solely to exploit their unique needs and vulnerabilities (Cohen, 2011).
Briefly describe the narrative in your chosen source. What is the story there? (about 1000 words)
Childhood Under Siege is really an expansion of Bakan’s book, The Corporation, detecting how big businesses target and exploit children in a myriad of subtle and underhand ways, leaving parents and governments powerless to protect children’s rights, and how we are all at the mercy of corporate greed (Young-Bruehl, 2017)
The main chapters identify significant areas of concern and should raise concerns among all parents. Whilst I, as a mother was aware of our children's exposure to violent images via gaming; early sexualisation through various media, I was shocked at the extent of …show more content…

During this time the commitment to protect children as the most vulnerable people in our community was universally recognized by law (Bakan, 2011). In response to these laws, child labor practices became illegal and consumer protection laws were introduced to protect children from vices considered to be ‘adult’, such as cigarettes and alcohol (Bakan, 2011). Reinforcing society’s duty to protect children and allow the creation of safe environments that promoted children’s’ ability to

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