Cheesecake Case Study Globalization

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The objective of this report is to determine the best location for the Cheesecake FactoryⓇ to globalize to. The two options for the company to internationalize is Columbia and Chile. To determine which country the company will expand to, each country will be analyzed based on several factors including, economy, culture, geography, political standing, risk, expenses, and many more. One of the most important factors to be taken into consideration is social and cultural qualities of the region. As tastes and preferences will differ in the specialized market of foods and customer service. Along with the culture and social differences, taking a look further will be most beneficial in analyzing the decision to do business. Surrounding countries can be highly influential on the population of the particular state. With this being said, how often and likely are other consumers likely to transport to the country? Is the are a tourist attraction or a place a lot of business takes place? These are only a few external ideas of this report. …show more content…

The company generally operates in the United States and has the majority of its restaurants in the home country. With a total of 199 full-service dining locations under the name Cheesecake FactoryⓇ, Puerto Rico, Canada, and the United States are familiar with the company’s menu. The company also has two other business lines licensed under The Grand Lux CafeⓇ and RockSugar Southeast Asian KitchenⓇ. There is a total of 13 Grand Lux CafesⓇ and 21 licensed Cheesecake FactoryⓇ internationally. In figure 1, the global map shows locations where the company has globalized internationally and the two countries with opportunities to globalize

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