Cheerios Advertisement Analysis

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In today’s market, there is I a drive for people to be a more conscientious consumer, this means that they think about their personal health and the effect of global health before they buy. (Solomon.2017) Due to the fact, that people are thinking more about the environment and effects products have on the world, marketers have found themselves taking a different approach to reach their target audience. A new way of marketing is called Green Marketing, this type of marketing involves the development and implementation of environmentally friendly products. (Solomon.2017) This method is especially stressed to the customer that is buying the product. For example, in the KIA Niro, Melisa McCarthy is showing traveling around the world to do her best to save …show more content…

Markets have found a need to represent all different types of families. In a Cheerios ad, you can see an interracial family. The little girl is concerned about her father’s health and empty’s a box of Cheerios onto his chest when he is sleeping. (G.2013) This ad did get some back lash as it was one of the fist ads to show a different type of American family. Another ad that spoke to this and called out all the people who question what a family really is, was developed by Tylenol. In 2016, they put out an ad that made people consider what it meant to fall in love, start a family, and get married. In the beginning, it shows the traditional family, then in the second portion in speaks to interatrial couples, lesbian couples, and a gay couple adopting. (Wong.2015) This is the standard that most commercials now go by. Today you see many more companies not being afraid to use different family dynamics in their ads. Marketers are now realizing that it is not ok to alienate a specific group of people, and if they include everyone in their marketing campaigns they will have the opportunity to reach a larger

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