Challenges India Case Study

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Challenges: India Challenges India presents lucrative business opportunities, but both foreign and domestic enterprises face formidable challenges in conducting their businesses here. India is a complex market due to regional diversity, large rural-urban divide, dominant unorganized markets and multiple legal and administrative systems. Furthermore, a complex bureaucracy and lack of proper infrastructure facilities magnify these challenges. The biggest challenge that most multinational companies face is the Indian governance framework, which is intertwined between the Central and State structures. The companies face several complex bureaucratic procedures and are forced to comply with both state and central rules and regulations. Moreover, …show more content…

Entertainment  The Indian Media & Entertainment industry stood at INR 584 billion in 2008  Industry projected to grow at 12.5 % CAGR during 2009-13 and to reach the size of INR 1052 bn by 2013  Indian Film Industry is one of the world’s largest with more than 1000 movie releases and over 3 million movie goers annually  Number of pay DTH subscribers reached 10 million households in 2008; estimated to grow to around 28 million households by 2013  India’s demographic composition -70% of population below 35 years- ensures that it is an attractive market for entertainment  Low media penetration in smaller towns and rural areas Healthcare  Contributes 5.2% of the GDP; projected to grow at 15% annually to US$78.6 billion by 2012, $150 billion by 2017 and $280 billion by 2022  Shortage of trained personnel presents opportunity to set up medical, nursing colleges  65% of medical equipment is imported  100% FDI allowed for medical equipment  India ideal manufacturing base  Clinical trials growing at rate of 25%  Medical tourism projected to grow at 22% per annum to reach $1.48 billion by 2012 Education  National Knowledge Commission set up to reform the sector  Higher and vocational education a priority for the

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