Cemco Case Study

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Cementos Mexicanos (CMEX) is a Mexican cement company with origins tracing back to 1906 with the opening of Cementos Hidalgo. And in 1931, it merged with Cementos Portland Monterrey, founded by Lorenzo Zambrano who becomes the CEO of CMEX. The company globalized its market internationally and became one of the largest cement companies in the world. The globalization of CMEX and other global competitors in cement derive benefits in diversification within its country of origin. In the late 1980s CEMEX unified its Mexican operations and not two years later it became the second-largest cement producer in Mexico. With that CMEX was able to expand into foreign markets which turned beneficial during political instability that allowed the company …show more content…

With easily accessible materials CEMEX and other companies are able to reduce costs which can in turn lead to an increase their competitiveness in the world market.
CEMEX managed to outperform its leading global competitors in the cement industry through a number of ways. First and foremost, it’s ratio of EBITDA (earnings before interest, taxes, depreciation, and amortization) to sales ranged a whole ten to fifteen points higher in comparison to the companies leading global competitors.
Secondly, in 1999 CEMEX listed and began to trade on the New York Stock Exchange. And their stock profitability was114% compared to the 3, 9, 12, 16, and 22% from other competitors. Lastly, CEMEX was able to evict Holderbank from its top spot in the global cement industry by attaining a geographic presence to remain visible and attractive to investors, expanding and maintaining an even cash …show more content…

CEMEX analyzed several factors when deciding if they’d invest in other countries. The country need to meet three requirements; the country must have a large population, secondly, the country must have a high population growth, and lastly, the country must have a low level of current consumption. These factors shoed benefit in emerging countries.
After CEMEX determined where to establish their expansion, a due diligence approach was put into place and considered by a team of people. The procedure generally demanded for a team of ten people and lasted between one to two weeks. The team was apprised on the company that was to be acquired and given a standardized methodology that they were required to follow.
During this process, negotiations with the government typically to place as well as meeting with local competitors and industry association were concerns about the acquisition were settled or hashed out. A report is than presented to the Executive Vice President of Planning and Finance. After the due diligence process is completed, CEMEX would than forma post-merger integration (PMI) team. Their purpose being to enhance the efficiency of their recently acquired operation and modify it to CEMEX’s standards and

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