Tim Hortons Essay

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Recommended: Customer loyalty and relationships

Healthier and Diversified Menus
In a world where consumers are more aware of what they consume, it is vital that Tim Hortons exploits all opportunities in order to stay ahead of their competition, especially when it comes to healthier menus. Before people used to count burgers but now they count calories. Non-fat products need to be developed and need to be introduced into Tim Horton’s line of products. The range of products need to grow to encompass the broad range of customers.
Rewards program
Strong customer loyalty needs to be acknowledged, Tim Hortons is the most trusted brand in Canada. Consumers love their Fresh cup of coffee as they get great value. To reward repetitive consumers Tim Hortons needs to team up with their Tim cards and

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