Case Study Of Walmart

Thank you for critiquing the case study presented in respect of Walmart Stores Inc. That being said, in what follows the author endeavours to respond to questions posed in the critique analysis. In terms of the question, “How Wal-Mart did address the change in customers taste? Was Wal-Mart able to satisfy the new culture’s needs and expectations?” The company commenced outside of North America with the same business philosophy fashioned at its headquarters (in Bentonville, Arkansas, United States). However, owing to failures in Germany and South Korea, Walmart redesigned its approach in terms of meeting the demand of consumers in countries outside of North America. Berg (2011) indicated that Walmart has transformed into more versatile entity

In the UK, the ASDA (which is owned by Walmart) has been concentrating on enhancing growth with larger hypermarkets and superstores; although, there are plans to introduce smaller format stores (which is consistent with Walmart’s global format philosophy) to widen its customer base. ASDA carries a range of products familiar to shoppers in the United Kingdom, however they also sell products from the United States. In India, Walmart has partnered with domestic retailing firm, Bharti - in order to resonate with the local population. However, Walmart labelled products (like, Great Value and George) can be found on the shelves in Bharti’s hypermarkets and neighbourhood stores. Also, Walmart carries Astitva brand in the locations of Bharti in an effort to connect with domestic consumers. In China, Walmart has been able to convey the benefits of its private labels – consequently, Walmart products, falling under brands, like – Great Value, Simply Basic and Mainstays – are obtainable in nearly all food categories in Walmart

What kinds of technologies were used in order to collect price sensitive data?” It is imperative to underscore that owing to Walmart’s ‘Everyday low price (EDLP) ’, the company largely does not allow consumers to determine its prices. Based on Cleverism (2014), Walmart consumers have little effect over the Walmart’s pricing decisions. This is because the convenience and economical costs offered by the company means that shoppers will not easily switch to competition of Walmart. Therefore, pricing methods are decided by the Walmart with minimal input from consumers (Cleverism, 2014). As per USC Marshall (2008), “Wal-Mart tends to focus on providing constant low prices without any real sales” Accordingly, the company does not wait on demand or supply in setting prices. Consequently, this means that the company does not specifically spend money on technology in order to together price-sensitive data. However, the company via its Walmart Labs collects general information as it relates to consumers with various forms of technology. For example, based on Datafloq (2016) the Shoppycat mechanism that was created by Walmart Lab has the propensity to recommend suitable products to Facebook users based on the hobbies and interests of their friends. The application utilises the Social Genome technology among others to assist consumers with the purchasing of various items. In