Marketing and Consumer Behaviour in Hotel Industry: A Study on Ramada

STUDENT NUMBER: 309738

COURSE: DIPLOMA IN HOTEL AND TOURISM MANAGEMENT

UNIT: 33MCB9001 (NEW) MARKETING AND CONSUMER BEHAVIOUR

LECTURER: IOANNIS EVAGELOU

SUBMISSION DATE: 30.10.2016

Introduction

About Ramada Around the world

In 1954 a gathering of financial specialists opened a motel in Flagstaff, Arizona, the first in a progression of engine lodgings to be opened by the gathering. After five years, the chain was named Ramada, signifying "a shaded resting place" in Spanish. Today Ramada, which has been claimed by Cendant Corp. since 1997, works inns all through the Assembled States, Asia, Europe and Africa. The organization is contained three portions, Ramada Motels, Ramada Restrictor’s and Ramada Court Inns, serving esteem cognizant and

Voucher for complimentary night remain in unrivaled room comprehensive of breakfast from April to September. This advantage is liable to accessibility and is substantial amid the enrollment time frame.

2. Vouchers qualifying the carrier for half rebate on distributed tax for predominant and club room as it were. This advantage is liable to accessibility and is substantial for anytime for a most extreme of 3 evenings.

Riviera membership:

Nourishment Rebates – Eateries

At the eateries – The card part is qualified for half markdown on 2 individuals (counting the part) when eating.

33% markdown on 3 individuals (counting the part) when eating.

Take Away-Individuals entitled for a 20% markdown on take away requests – legitimate just on sustenance.

Room Benefit Individuals entitled for a 20% rebate on room benefit legitimate on nourishment and drinks as in-house visitor.

Refreshment Individuals profit a 25% rebate on their aggregate drink charge, which incorporates alcoholic and nonalcoholic beverages (visitor alone and up to 12 visitors including the part).

Rooms - Individuals profit a 30% rebate on rack rates amid weekdays on any classification of room.

Marketing