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Case management case study
Case management case study
Case management case study
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FA14: Selected Topics: eBusiness
Case Study 3 Nissan.com
10/25/2014
By: David Christopher
1. U. S. courts sometimes appoint advisors ( often called Special Masters) to help them decide cases that involve complex business or technical issues. Assume you are a business advisor to a court that is hearing an appeal of the Nissan Motor Co. v. Nissan Computer Corp. case. In about 200 words, explain why Nissan Motor Co. is so concerned about the use of these two domain names and how a monetary damages judgment of $ 10 million could be justified ( if you do not believe that the monetary damages are justified, explain why).
The concern that Nissan Motor Co. has in terms of the two domain names is the basic representation
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changed their brand name around 1928 (originally Datsun), and was used primarily as Nissan Motor Co (since 1934) (Nissan Corporate information, 2014), this about 60 years before Uzi Nissan formed his company. Nissan Motor Co, being a worldwide car manufacture, not only wanted to establish their name across the world; they also were going to pay Uzi Nissan for his registered domains. Not only to add injury to insult, after Uzi Nissan refused (in 1995), Uzi then registered for another Nissan domain in 1996, this resulted in Nissan Motor Co to believe his use of the two domain names were for cybersquatting. Nissan Motor Co being a worldwide auto contender and their brand loyalty extremity high, and given the offer to purchase the original domain, having Uzi then go and register another domain, does sound suspicious and malicious in …show more content…
“Cybersquatting is the practice of registering a domain name that is the trademark of another person or company in the hopes that the owner will pay huge amounts of money to acquire the URL,” (Schneider, Gary P, p. 333, 2015). In addition, under common law, Nissan Motor Company had trade name rights. Since Nissan was established before Uzi Nissan’s company, the name “Nissan” identified Nissan Motor Co.
since his car was a new brand, Tucker was lack of support of the big firms, so
1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that forced out other giants such as General Electric, Westinghouse and BOC? What is the source of Lincoln’s outstanding and enduring success?
According to the authors, De Wit & Meyer (2007), this can be a dangerous move and quite possibly lead to bankruptcy. This was noted as a bold endeavor with a substantial amount of risk. Tom Folliard, the CEO of CarMax, uses innovation to redirect the current trend of standard practices, (De Wit, & Meyer, 2010). Through expansion, CarMax provided a wide variety of automotive brands to their customers, not limiting their sales to only a few makes and models, (De Wit, & Meyer, 2010).
When in fact the Japanese manufacturers, which include Honda and Toyota, have marketed the cars as just that whether or not it's the real deal.
...th a growing proportion of elderly people. Global market dynamics and innovations in big data and social networking are transforming the business strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. For better or worse, the future entrepreneurs will have to surface as one the most disruptive forces. As big data pushes for alternative ways of working – proactive solutions that drive information must quickly figure out which new policies and tools can be utilized most effectively. This grants enormous opportunities for key technological breakthroughs that will be needed for the next generation of transport.
...egic alliances with automakers in Japan and in the United States to help fund these charging stations. With a further development of infrastructure, the Nissan Leaf and other electric vehicles will become the future of transportation. Although sales are not what Nissan had expected, with a few changes, Nissan could meet those objectives in the near future. Nissan has very effectively acknowledged the weaknesses and potential threats facing the Nissan Leaf and made valuable changes that will benefit their company in the long run. They have also effectively recognized the strengths and opportunities of the Nissan Leaf available and have taken a competitive advantage over their rising competitors. Nissan has adequately applied a number of changes that will ultimately result in an increase in sales of electric vehicles all over the world, especially the Nissan Leaf.
...rMan, may have obtained great reputation around its fans in China. However, under current Trademark Law in China, it’s difficult for CarMan get special well-known marks’ protection. Because in the second factor of recognition
Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).
Nissan- focused differentiation, medium pricing, breadth of product line is high. A strength is styling, and a weakness is some Americans simply will not buy any car that is not American made; obviously this weakness applies to all imports, but is only listed once.
This case depicts about the success stories of the collaboration in the automobile industry by the Japanese and US firm though they were obviously competitors. One significant success story emerging from the alliance involves Ford probe and Mazda MX-6. There were swapping of resources and capabilities between the two firms. Mazda designers design the basic platform, engine and drive train for the cars. Mazda then design the outside of the MX-6 and Ford does same for the probe. Finally both cars are assembled at a factory owned by the two firms. Ford escort was another successful offspring of the alliance where again the Mazda engineers designed the car and Ford made it. But the alliance was not without spots. Mazda Navaho one of the offspring of the alliance which was basically build upon the on of the Ford popular product Ford explorer and build by the Ford makers. Ford made an opposite step by denying to provide the Japanese partners Navaho production to continue production of its own product line. The partner Mazda in addition fell into financial distress and Ford got the effective management control of Mazda and took some bold steps which eventually went against the collaboration.
This essay will analyse Tata Motor Company and its motive for internationalization and include the background information on the company then it will go on to consider the definition of theories as well as applying them to the Company. The paper will focus on theories which are Dunning Eclectic paradigm; Learning Theories and Porter Diamond .Tata Motors Company is one of the largest automobile companies in India with a 42 billion organization. Further the product range of automobiles, information and technology is varied and covers almost all the segment of the car market as per the Tata Motors (2014).The research shows (Business Leadership Management (BLM), 2013) the motive for internationalization is due to its acquisition and its ease the
Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning for the Ford Motor Company, including planning, product offerings, marketing and sales. The paper will also include financial characteristics and a competitive analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of the world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks.
Simply put, cyber squatting means the registration of a domain name in violation of a trademark or business name or other intellectual property of its owners. This includes the registration of a name deceptively similar to such business name or trademark. Usually, domain squatters register these domains before the company does and offer these domain names to such business houses at a premium 1.
The decline in Profit margin in 2014 was because of their less revenue in the North American market where they make good margins with their larger vehicles as shown in Figure
“Registered Image” refers to the image actually held by consumers and other publics. It is formed on the basis of actions of the company and the actors it controls, but also of inputs from other actors in the general business environment (e.g., governments, trade unions, the