Case Study Of Monsanto

575 Words2 Pages

Monsanto’s largest competitors are BASF SE, Syngenta, and Bayer CropScience. Monsanto’s efficient and effective support activities for crop production have led to becoming one of the prominent companies in the industry. Product performance (in particular, crop vigor and yield for our row crops and quality for our vegetable seeds), customer support and service, intellectual property rights and protection, product availability and planning and price are important elements of Monsanto’s market success in seeds. In addition, distributor, retailer and farmer relationships are important in the United States and many other countries. The primary factors underlying the competitive success of traits are performance and commercial viability; timeliness of introduction; value compared with other practices and products; market coverage; service provided to distributors, retailers and farmers; governmental approvals; value capture; public acceptance; and environmental characteristics.
Monsanto plan to continue to innovate and improve their products in order to maintain market leadership and to su...

More about Case Study Of Monsanto

Open Document