Case Study Of Marketing Strategy For San Sebastian Winery

704 Words2 Pages
bulb-icon

Recommended: Development of marketing strategies and plan

Bliss will create a variety of long-term goal for San Sebastian winery. One goal is to increase the total market demand of wine from San Sebastian Winery by implementing a market penetration strategy. This strategy will focus on increasing sales by expanding to distribution locations where the target market buys their products. This will result in Bliss being distributed in grocery stores and fresh markets. Over the course of the next two years, San Sebastian will focus on building relationships with retail outlets to shift current percentages of sales to reflect more sales for wholesalers. San Sebastian will be able to utilize the market development to increase their market share over 83%.
Another goal with be to increase social responsibility. …show more content…

The major pricing objectives are survival, maximum current profit, and maximum market share, maximum market-skimming and product-quality leadership. (P. 467). San Sebastian’s pricing objective is to maximize current profit. In doing so, the price of its wine is developed based on multiple factors such as demand, competition and cost to produce the product, among other things. After the relevant factors are assessed, the price selected is $19. This price will yield the most profit. For wines that are as unique as Bliss, San Sebastian will be able to price Bliss in accordance their other wines …show more content…

The objective of setting the right price for each of the different wines is that the company would be able to make a profit as well as to be competitive in its industry. Therefore the pricing strategy will be appropriate and carefully monitored so that it can be adjusted in real time as circumstances and facts change either within the business itself or the industry. To determine the right price, San Sebastian will determine the total cost incurred in producing each wine; some of these cost includes rent, raw material, salary, and utilities, among other things. To do this, the company will have a dedicated team, focused on ensuring that cost is tracked within a timely manner, and that the products are appropriately priced. This team will be monitored by the finance department as an additional control to check for completeness and accuracy of the pricing model. The selling price will therefore be calculated using a markup between 5% and 15%, depending on the specific demand for each of the different wine

Show More
Related

  • Strengths Of The Marketing Strategy: Hampton Creek Foods

    84 Words  | 1 Pages

    The marketing strategy we will focus on, will be the strengths of both the company and the products themselves. Hampton Creek Foods will continue positioning as an innovative company that supplies the market with new, high-quality products. Hampton Creek Foods will use the principle that the best marketing is a satisfied customer. While the industries Hampton Creek Foods operates in are large, reputation is an important part which will push Hampton to provide high quality products that the customers will be highly satisfied

    Read More

  • Marketing Plan

    3336 Words  | 7 Pages

    ... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.

    Read More

  • Marketing Techniques: The Old Spice

    1009 Words  | 3 Pages

    There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.

    Read More

  • Hill-Rom Case Study

    764 Words  | 2 Pages

    As we learned from Chapter 12, price must be carefully determined and match with firm’s product, distribution, and communication strategies. (Hutt & Speh, 2012, p. 300) Therefore, there should be a strong market perspective in pricing. In order to build an effective pricing policy, marketers should focus on the value a customer places on a product or service. One of the most effective ways to do so is differentiating through value creation.

    Read More

  • Comparing the Old World Wine Industry to the New World Wine Industry

    1872 Words  | 4 Pages

    When initially analyzing the Old World Wine Industry versus the New World Wine Industry, the differences are evident. Strong representations of this include factors such as size, production methods, brand equity, and production orientation. Through conducting an analysis using Porter’s Five Forces, one can clearly see the clear delineating factors between the Old and New World.

    Read More

  • Robert Mondavi -- Case Study

    1454 Words  | 3 Pages

    In order to achieve this objective Robert believed that he needed to build a Robert Mondavi brand in the premium wine market segment. This resulted in the initial pro¬duction of a limited quantity of premium wines using the best grapes, which brought the highest prices in the market and had the highest profit margins per bottle. How¬ever, he soon realized that this strategy, while establishing the brand, did not allow the company to generate enough cash flow to expand the business. In order to solve this problem Robert decided to produce less expensive wines that he could sell in higher volumes. He dedicated time and effort to finding the best vineyards in Napa Valley for the company's production of grapes. In addition, he signed long-term con¬tracts with growers in Napa Valley and worked closely with each grower to improve grape quality.

    Read More

  • Mondavi Alternatives

    1864 Words  | 4 Pages

    Compared to the industry as a whole, Mondavi is not responding to the changing marketplace and demands. While there has been some growth in the ultra and luxury premium market segments, the explosion in the last 15 years had been in the popular premium ($3-7 per bottle) and super-premium ($7-14) sector. Mondavi’s own Woodbridge offering is responsible for 76% of its case volume and 57% of its revenue as of 2001, but seemingly exists in isolation amidst all the high-end offerings from the company. Competitors that have established themselves in jug wine, beer, and other spirits are taking advantage of their sales volume and migrating upward. While E&J Gallo, Constellation, and the beer producers may not have the reputation for quality and craft that RMW possesses, their substantial financial weight has allowed them to develop or purchase brands that could compete in the higher altitudes and price segments. Meanwhile, competitors with similar histories in premium winemaking are taking advantage of lower production costs to horizontally integrate, acquire land, and build new wineries in different countries, as Kendall Jackson has done with the Villa Arceno (Italy) and Yangarra Park (Australia) wines.

    Read More

  • Hector Fernandez Essay

    669 Words  | 2 Pages

    Hector Fernandez is a restaurateur running a successful Mexican restaurant in Taos, New Mexico. For his restaurant, Hector created an own salsa, which is different than the salsa available on the market (and superior in the eyes of his customers). He got encouraged to start selling his salsa regionally in the state. Thus he contacted a marketing agency to assist him with setting up a new brand to promote the salsa.

    Read More

  • Analysis Of The Boiling Crab

    1058 Words  | 3 Pages

    However, the Boiling Crab has already penetrated the market in California with the proper level of price. The restaurant business cannot charge the price far more different than the others because in the same level of restaurant, the clients will focus on the range of price before choosing it. Moreover, the Boiling Crab is the seafood, so the market price of seafood, such as shrimp, lobster, crab is very fluctuate depended on how difficult to find each item at that time. As you can see from the Boiling Crab menu, these items will be charged according to the market price at that time. Referring to the appendix 1, I compare price of food from many restaurants with the same kind of food, but it turns out that the level of price is pretty much the same between the Boiling Crab and the Kickin’crab.

    Read More

  • Market Value Investment Worth And Fair Value Case Study

    1187 Words  | 3 Pages

    This value is determined by the cost of raw materials, labour, taxes and all other cost involved in production process. This price can also be determined by the suppliers own needs example need for cash to pay bills. As opposed to market value, this value may not range anywhere close to the equilibrium point because is not influenced a lot by forces of demand and supply, the supplier requirements might be more than market price and will be unwilling to sell at the market price because it might be a loss for him/her, on the other hand the supplier might have the product price lower than the market price and will be willing to sell it a lower price. This price is used mostly when the supplier want to make a certain percentage of profit, is unwilling to sell unless that profit percentage is reached and the market not controlled by the demand and supply factors. The consumers here have no much say in the price of the

    Read More

  • The Strategic Planning Marketing Process

    761 Words  | 2 Pages

    An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009)

    Read More

  • Marketing Planning

    1984 Words  | 4 Pages

    Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.

    Read More

  • Agricultural Marketing Case Study

    789 Words  | 2 Pages

    From the above channel levels, 74% of the respondents marketed their produce through Commission agent (K. Thomas & Mukundan,

    Read More

  • Successful Marketing Strategies

    1006 Words  | 3 Pages

    Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).

    Read More

  • Advantages And Disadvantages Of Analytics

    1049 Words  | 3 Pages

    Product pricing is an essential component of running a successful team. If you price too high, no one may buy, and if you price too low, you may cut into your profits. Therefore, your team must understand how to adapt your pricing to match your audience.

    Read More

More about Case Study Of Marketing Strategy For San Sebastian Winery

Open Document