Business studies Grade 12 Cycle 3 Research Task 1. Introduction: The South African sit-down and quick-service restaurant market is extremely competitive, with both local and international brands operating in a highly competitive market. In this market we have three major players: Spur Corporation (including Spur Steak Ranches, Panarottis Pizza pasta, John Dory’s, The Hussar Grill, RocoMamas, Casa Bella, Spur Grill & Go and Captain DoRegos) Famous Brands (including brands like Wimpy, Mugg & Bean, Steers, Debonairs and Fishaways) Taste Holdings (including brands like Domino’s Pizza, Scooters Pizza, St Elmo’s and the Fish & Chips Company). Famous Brands Group Profile. Famous Brands is a holding company listed on the JSE in the category Consumer Services: Travel and Leisure. It is Africa's largest franchise for branded foods. …show more content…
Uniqueness. Spur focuses family sit-in middle class families with children as well as upper market segment. Famous brands focus more on the quick drive through no nonsense meal with the option of a quick sit and play for those who prefer that. Both the businesses stand out and fit perfectly with the overall target market. Famous Brands Comprising a network of 15 manufacturing sites situated across South Africa. This manufacturing capability extends to a wide range of products, including meat and chicken, bread and bakery items, coffee, cheese, sauces and spices, ice cream and fruit juice. 5. Repositioning Both brands keep a close look on the business and needs of the customers. Spur’s main drawing card is the kiddies play area, so it is constantly upgraded and more made more secure. Famous Brands changed their business hours to 24/7 and added breakfasts and a sweet variety to their menu to stay on top. 2B. Share price, prophets and return on investment. The Famous Brands Share price: “Share Price: JSE: FBR - 12 Jul, 17:00 SAST - 11 820,00” From 2015 to 2016 the gross profit had a 16% change from R3 283 342 to R 4 308
The fast-casual restaurant is one of the most competitive and fastest growing industries in the world. Chipotle has thought to have reinvented this category and this has led to their explosive growth in the early stages of the company. As it has leveled off, however, one can see where mistakes have been made leading to the sharp decline in their sales and stock. Starbucks has continued to grow, but has also seen declines in their stock. Comparing these companies, one can see how each have went from standalone stores to market leading companies. They must continue to innovate otherwise they will be seen as just another restaurant and no longer see growth.
Despite the economically uncertainty Pret A Manger keeps on thriving in the U.S. fast food market. It’s growing fast, with huge success. Pret is proving to the world its a big threat in the sandwich industry. In 2011, U.S. sales up 40% from the year before, “the company’s overall profits grew by 37% in 2010, and annual workforce turnover is only 60%, compared to fast food industry averages of 300-400%.” (Smart Advantage)
F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.
ConAgra’s Foods mission of "one company growing by nourishing lives and finding a better way today, one bite at a time (ConAgra Foods, 2010/29/07)," is dedicated to providing consumers with good quality food that tastes great and provides good nutrition at a reasonable cost. ConAgra was founded in 1919 by Frank Little and Alva Kinney, who consolidated four grain mills as Nebraska Consolidated Mills. ConAgra financed the development of the Duncan Hines brand of cake mixes in 1951 to make flour more profitable. But in 1956 they sold their assets in Duncan Hines to Procter & Gamble, and 15 years later in 1971 Nebraska Consolidated Mills changed its name to ConAgra. Several successful and lucrative investments resulted in ConAgra Foods being the largest processed foods business in America (ConAgra Foods, 2010/29/07). Along with the...
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
Coca-Cola. And Apple. Two companies from two very different industries, yet both have such strong brand identities, it has become iconic. A brand identity should be “the heart and soul of a brand.” [2] (Aaker, D. A., 2010, p. 68) But it’s not just a strong brand identity that has made these two brands internationally known. In both cases, it has been a strong combination of brand identity and well-considered packaging, which have put them at the forefront of their respective markets.
Today, Nestlé owns around 8,000 brands, has 468 factories or operations in 86 countries and employs more than 180,000 people worldwide (“Nestlé’s History”). The initial expansion of the company can really be traced to the years following...
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory of Cadbury in terms of the customer-based brand equity (CBBE) model.
Global brand is another term marketer’s use. Global brand is the name of the product that has worldwide recognition. It also has been referred to brands where at least 20 percent of the product is sold outside the region and the home country. Marketers have to make sure that there is nothing offensive in terms of the name or packaging in the different cu...
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
Fast casual establishments tend to be found in the same areas that higher end restaurants target. The reason being that their quick service, “fresher” ingredients and equally good food will outweigh the idea of a sit down meal when people are pressed for time during the workday or are just looking for a quick but quality fix for the family. Due to the fact that the majority of their customers tend to have a higher household income, fast casual companies often try to locate units in areas with plenty of midday traffic as well as residents and employees with incomes over $50,000. This, in combination with their appeal, allows them to flourish in cities, suburbs, and small towns.
“Linked to a brand, its name is the symbol that adds to or subtract from the value provided by a product or service.” (Aeler, 1991) Like country of origin, brand equity is also one of the reasons why some people want to have a well-known brands in the whole world. Sometimes it is not all about the price anymore because in today’s generation brand is more important than