Case Study Of Cargills

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1. What is happening to market size, growth, geographical distribution, and profit ? 1.1 Market size and growth The Cargills (Ceylon) is one of the largest modern diversified business organizations in Sri Lanka. Its main giving marketplace segments are agrifoods, confectionery, processed meats, franchise KFC outlets, alcohol, well organized marketing and distribution chain. Granting to the business times survey, it holds 40- 45 percent in the local food retail sector and almost 7 percent of the grocessary spend. Furthermore, well over 80 % of the total revenue gain from retail and wholesale distribution activities (Business Times, 2013). It holds 232 Cargills Food City outlets all over the country. Total market capitalization of the company is 30.6 billion Sri Lankan rupees and shareholders' equity is 7.8 billion rupees (Colombo Stock Exchange, 2013). The survey shows that the company has shown a steady growth in 2011/2012 fiscal years and profit risen by over 24.6% and 29.3% (Case study Cargills supply chain, n.d.). The annual report shows that the total revenue has risen by...

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