Case Study: Google An Innovative Company

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Google an Innovative Company

Innovation requires management processes, procedures and selecting ideas that drive growth for the company and the business (Davila, Epstein, & Shelton, 2013). Google uses empowerment as one of the main innovative techniques as a way to drive success. They recognize success comes in the form of different people with different ideas. Google’s business model uses strategic innovation exclusively as their approach to provide company growth and high performance results (He, 2013). This paper will address Google’s rules of innovation by analyzing and evaluating their framework, tools, and operating principles that have branded them a Fortune 500 company.

Leadership’s Direction and Decisions

Innovation at Google is contingent on the leadership at the top (He, 2012). Building great products depend on great people--is Google’s philosophy that drives …show more content…

Google’s success of this strategy resulted through the collaboration encouraged among their employees. This is an integral part of the way Google operates on a daily basis and is embedded in the culture. Googlers come from all walks of life and speak many languages. This is a reflection of the global audience that they serve and consider to be contributors to the business innovation.

Google’s unorthodox model of applying their six critical management principles using dynamic capabilities, constantly changing the business, using a people-centric approach, being an ambidextrous company, considered to be an open organization that networks with all environments, and takes a holistic view to understand how their corporate philosophy are the operating guidelines used to support innovative energy within their company. Balancing Creativity While Capturing

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