LinenTablecloth has been the heading online material retailer since 2005. LinenTablecloth began fabricating their wares in their own particular processing plant in China to cut expenses and guarantee quality, and concentrated on retailing. Their mission is to give their clients the best online table material shopping knowledge conceivable. We will be looking at LinenTablecloth Case Study and we will be discussing the following: how did LinenTablecloth use SEO to its advantage as part of its marketing strategy, Why is social responsibility important to LinenTablecloth, the business intelligence (BI) strategies which LinenTablecloth currently leveraging and how could the company also take advantage of customer relationship management (CRM) systems in its current marketing plan to support customer retention, increased revenue, or customer service. Techniques helping recovering data have gotten to be especially imperative. So web index turns into an indispensable some piece of everybody's life to inquiry data. We depend on internet searchers to give us right data at perfect time. To fulfill clients need web index must discover and channel most applicable data matching a client question and show that data to the client and SEO or Search Engine Optimization was born. As the case study indicated, LinenTablecloth used “a combination of content marketing and link-generation strategies” (Ewald, 2013) to minimize their pay-per-click spending. Initially, the company “invested about $20,000 in a pay-per-click Google ad campaign targeting the wedding and special events markets” (Ewald, 2013) to get the word out. The reason social responsibility is important to LinenTablecloth, as per LinenTablecloth’s SEO manager Kristina Anderson stated, “... ... middle of paper ... ...start setting up the events. LinenTablecloth have used the E-commerce to the point it has grown from 2005 from inception to have grown to “55 employees and revenues of more than $20 million in 2012” (Ewald, 21013). One of the common denominator in many of the strategy they used, which in my opinion is one of its greatest assets, is being engage to the customer. Utilizing different innovative tools to measure and adjust their marketing has been a key to their growth. The most important aspect of making decisions is making the right one. Works Cited Ewald, K. (2013). How to Make Your E-Commerce Website Social. Intuit Small Business Blog. Retrieved April 19, 2014, from http://blog.intuit.com/marketing/how-to-make-your-e-commerce-website-social/ Rainer, K., & Cegielski, C. (2011). Introduction to Information Systems. (4th ed.). Danvers, MA: John Wiley & Sons.
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When horrific crimes occur in large cities, many of them can be chalked up to gang violence or to the larger population of that specific city. But when horrific crimes happen in small cities like Lincoln, Nebraska, people begin to ask questions like who did this and why. In 1958, a nineteen year old man named Charles Starkweather put the entire state of Nebraska and possibly the entire nation in a state of terror. With his murder spree taking only three days, Starkweather had collected a body count of ten bodies, including two teenagers and a young child. Understanding Starkweather’s past and state of mind begins to answer the second question of why.
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This case study is intended to analyze the movie When a Man Loves a Woman, and to provide worst and best case scenarios for treatment. This film depicts a family that is struggling with a family member’s alcoholic dependency. The mother, Alice Green, is a school counselor who has an addiction to alcohol that is causing her to experience problems in her life as a result of her use. Her husband, Michael Green, is an airline pilot that is very protective Alice and often steps in and takes over for Alice, even in her role as a mother. Alice has two children, Jess and Casey, which also bear witness to their mother’s deterioration from alcohol addiction.
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The organized results provide the company with a detailed analysis on each customer’s private information, purchase history, buying preferences and concerns. Using this data, customers can be segmented into groups of buyers with different tastes and budgets. Columbia can then identify the most profitable, frequent, and unhappy customers and individually market to each group using promotions created specifically for them. Columbia can continue to serve new and long-term customers by practicing social engagement, knowledge management, and customer retention. CRM systems could analyze social engagement by encouraging communication through social media to identify key media influencers within that customer community. Columbia’s CRM systems may also provide customers with an online community that may be similar to a blog. On these webpages, customers may seek advice from each other, give feedback to the company, and share their own ideas for potential products and
DuBrin, Andrew J. "The Marketing Side of E-commerce." Essentials of Management. Cincinnati: South-Western College Pub., 2000. 520. Print.
There is a debate between the benefits and potential informational privacy issues in web-data mining. There are large amount of valuable data on the web, and those data can be retrieved easily by using search engine. When web-data mining techniques are applied on these data, we can get a large number of benefits. Web-data mining techniques are appealing to business companies for several reasons [1]. For example, if a company wants to expand its bu...
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Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.