Carolina's Healthcare Case Study Summary

Carolinas Healthcare system was studying the laboratory service line for its health care general and hospitals because its wanted more blood to low cost to serve its community. Charlotte is headquarters for blood services region for the red Cross and other eight national blood testing labs. Carolinas healthcare System had to discuss about increasing cost for blood, but its didn’t pay attention to Carolinas Healthcare problem because it’s had problem itself. Carolinas healthcare system decided to create Community Blood Center of Carolina (CBCC), which is partnership with ten local hospitals focused on local control of blood supply. This case had both competitive and internal strengths and weaknesses assessments. American Red cross was very

recognized and had largest supplier which helped it’s to have strong partnerships with other companies. Also, it had a good standardized computer system that professionally maintained its blood donor database. American red cross had concerns regulations with FDA which were poor donor screening, mislabeled blood, collecting blood from disqualified donors, flawed procedures aimed at keeping unusuible blood in quarantine, falsified record, retaliation against employees who reported problems, poor inventory controls, computer errors in tracking blood, and failing to ask donors about risky health practices. American Red Cross also had problem with standardization procedures.

Its collected blood that was not needed and was thrown away. Moreover, it had bad publicity because of over the discarded blood, a backlash occurred, resulting in apathy toward donating. CBCC was American Association of Blood banks(AABB) which was organized to support and encourage continued blood research, promote exchange of scientific information, and develop standards of practice for blood bank. Its worked with Life Sera Plasma Donation Center which was specialty plasma collection services. It also had academic medical center that worked on blood and marrow. CBCC had problem on how to compete with American Red Cross because ARC was very recognized and known in the market. Also, it had lack of service because it didn’t get many donors. On internal Assessment strengths and weaknesses, there are services delivery, culture, and strategic resources. A good services delivery is always important to organization to success. CBCC staff was highly qualified with experiences. The first executive director ball had 26 years of experiences. Its works to improve quality initiative and emphasis on satisfactions of it services. On the other hand, it was not established and was new organization in the

market. In culture, it had highly educated staff and skilled staff also had organizational values and assumptions. But it had lack of organizational structure and financial sustainability which means the ability to maintain financial capacity over time. (Lisa M. Sontag-Padilla, 2012) because estimates for blood collection ware not met and cost were higher than budgeted. On strategic resources, CBCC had brand value, works with ABB and ABC, and emphasis on community. On the other hand, it was slow to grow because it was new and not recognized.
For CBCC to have opportunities, it needs to focus on serving the need of donors in its community. Because the American Red Cross is a root in the area, CBCC needs to focus on the marketing to converse people to choose CBCC. It needs to increase technology and focus on costumer satisfactions. CBCC threats are marketing, quality base payment, loss of key staff, low reimbursement, and high cost. To solve problem, CBCC need to work increase awareness, increase return donor rate, increase donor base, secure sponsors to host blood drives, make the CBCC the preferred blood donation choice in the community, and to low reimbursement and high cost. To increase awareness of CBCC, it needs to go to community and educate public about important of blood donations. It may use to create social media, send out advertise in mail or on newspaper. Also, may use patients’ testimonies who had benefit from blood donations. It may also speak to community on fact that all blood stays in community and it could benefit someone they personal know. Strategic Management of Health Care Organization stated 5 steps of the environmental analysis process which CBCC could use to increase the number of return donor rate, it need to re-establish relationship and offer incentive to repeat donors. These steps are scanning, monitoring, forecasting and assessing. (Peter M. Ginter, 2013) . To low reimbursement and high cost, CBCC needs to look how ABC has been in the similar situation and seek advice how it has done to overcome straggles. Also, it needs to build finance team who is focus on budget.
To summarize, CBCC can be quickly and implement immediately need for donations in board meeting and work on it. It should use knowledge management technology which is use by firms seeking to implement a knowledge management solution (Morrissey, 2005) To connect with community, utilize people who received donations from CBCC for market would help it to grow and achieve its goals. Also, to establish relationships with other organization and businesses in community would be helpful.

References
Lisa M. Sontag-Padilla, L. S. (2012). Financial Sustainability for Nonprofit Organization. Rand Health and Rand Education, 14.
Morrissey, S. (2005). The Design and Implement of Effective Knowledge Management Systems. Mark Institute, 11.
Peter M. Ginter, J. D. (2013). Understanding and Analyzing the environment. In Strategic management of Health care organization 7th edition (pp. 50-51). Westford,MA.