Candie's Foundation is on a Mission of Safe Sex for Teenagers

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Recommended: Benefits of sexual education in adolescence

Living in the modern world full of people trying to persuade, sell or advocate for many different things people usually do not pay attention to what they are perceiving subconsciously. When viewing an advertisement like that of the Candie’s Foundation, whose mission is to create awareness of teen pregnancy and safe sex, cannot be overlooked because of the strong persuasion used in the Candie’s advertisement. Though there are many forms of advertising, the basic foundations of a good argument are ethos, pathos, and logos. This ad for Candie’s Foundation embodies all three of these basic foundations which makes the ad persuasive to the reader because it not only appeals to the viewer in an emotional way but also catches the viewers attention in an educational way because of the information displayed about being a “statistic”. Candie’s Foundation is a well known non-profit organization whose mission is to reconstruct the perspective of America’s youth about teen pregnancy and parenthood.
Ethos is the ethical appeal to an audience through the authors credibility or character. In this advertising the credibility is put upon Bristol Palin. This advertisement’s statistic provides teens with an abundance of information to make the educated assumption that being a teen mom is difficult. According to their website, the research displayed has shown that teen girls who have been exposed to this advertisement, and ones similar to it, are more likely to see teen motherhood as stressful and negative. This research is credible based off of the fact that it came from the Candie’s website. Moreover, young ladies that have been exposed to this advertisement believe teens should wait longer to have intercourse, as compared to those who have bee...

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...sexual intercourse, so that they do not become teen mothers like Bristol and go through the struggles she had.
When pathos, logos, and ethos all contribute to emphasizing the advertisement and its main points. Within this Candie’s Foundation advertisement, the audience can clearly tell that the point is to educate young teen girls on the probability of teen pregnancy, which portrays logos in the second sentence of the quote. Bristol Palin is the spokesperson for this ad which gives it credibility on the fact that she is in the public eye and a teen mother herself. The emotional connection is evident in the way she is dressed and the distraught face they chose for the photo advertisement. This campaign aims to raise awareness among teenage girls about sex and to motivate them to prevent getting pregnant. This message is properly executed by the Candie’s foundation.

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