Camping Industry Research

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1. Research industry, target market, and competition. Indicate at least one positive and one negative factor for the current state of the industry, target market, and your competitors.
• Industry – According to IBIS World’s Campgrounds & RV Parks Market Research Report, camping is a five billion dollar a year industry with stable growth expected in the next five years especially with the growing retiree population. Then, The American Camper Report indicates that 2.5 million people went camping in 2011 spending a total of 534.9 million days camping (The Outdoor Foundation, 6). However, when looking at the future of camping, fifty-five percent of campers say that the biggest challenge to camping is finding the time to get away (The Outdoor Foundation, 58). Also, the camping industry has a high turnover rate of sixteen percent meaning that current campers are stopping; however, there are more new campers trying it for the first time to still get an increase of over two million campers in 2010-2011 (The Outdoor Foundation, 10).
Due to the timing with the holidays, I was unable to reach at the National Association of RV Parks and Campgrounds (ARVC). I know that there are also some regional and state organizations that are associated with the ARVC. I hope to be in contact with them soon.
• Target Market – Nine out of ten campgrounds are smaller in size with fewer than 20 employees (IBISWorld). There are still a lot of larger conglomerate campgrounds out there, and they seem to be consolidating like Equity LifeStyle Properties purchasing Thousand Trails with 128,000 members and 82 locations (IBISWorld).
According to Bob MacKinnon there are over eight thousand private campgrounds in the United States as of 2009 (Klein). It is...

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...s lower than that worst case.

Works Cited
Explore Minnesota. "Minnesota Campgrounds." ExploreMinnesota.com. Explore Minnesota Tourism, n.d. Web. 7 Nov. 2013. .
IBISWorld. "Campgrounds & RV Parks in the US: Market Research Report." IBISWorld.com. IBISWorld, June 2013. Web. 30 Nov. 2013. .
Klein, Karen E. "Recession-Proof: Private Campgrounds." BusinessWeek.com. Bloomberg L.P., 12 May 2009. Web. 7 Nov. 2013. .
The Outdoor Foundation, The Coleman Company, and Kampgrounds of America, Inc. "2012 American Camper Report." OutdoorFoundation.org. The Outdoor Foundation, 2012. Web. 30 Nov. 2013. .

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