Business Strategy Of RSPCA

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RSPCA: This business uses ANSOFF MATRIX for a growing business in the market and it uses penetration by increasing sales and profits in its stores by competing in the market using its products and services. RSPCA uses this strategy to increase the percent of sales without changing their product or service and it carries this out by improving the quality of its products and services so it meets customers’ needs and wants. It also carries out by attracting competitor’s customers in order to sell its products and services to the existing customers. Product development in this business is when there is a major change in the product or service. This is carried out in order to offer new product or service and to be marketed to existing customers …show more content…

For example; this business was originally founded in England but when it started expanding and opening more clinics, medical centres and retail stores it expanded the chain into different countries such as Wales, America, Australia and become international business but funded and operated by government and taxpayers. Finally, diversification in RSPCA is when this business enters a new market offering new services or products to new customers as this can enhance the ability to grow rapidly. This business diversifies because of survival as it needs to survive in the market. This business has diversified into new services which is licensing partners where this business works in partnership with range of companies and brands and developed collections of RSPCA licensed products. This business offered these products to customers and raised over a million pounds, which the business would be investing into training and recruiting inspectors, feeding all animals at 150 centres and covering the utility bills. By doing this, the business has ensured it can continue to make a different to the lives of animals across United Kingdom that have been injured or

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