The Business of Sport
Lecturer: Igor Vecanski
Assessment No.1
Part A
In the following, I will clearly classify and define two different business models in sport industry respectively. Recently, sport and business are gradually forming an inseparable relationship; it is hard to see nowadays sport without business, such as some sponsor name being printed on the football player shirts. So, there have a lot of sport related business models are starting to derivative. Firstly, it is the framework for the development of a Sport as Business which adapted from Beech and Chadwick. Beech and Chadwick (2004) indicated that nowadays most of the sport business has involved seven major components:
1. Foundation
2. Codification
3. Stratification
4. Professionalization
5. Post – professionalization
6. Commercialization
7. Post – commercialization
Beech and Chadwick (2004) stated that the model have to differentiate by evolutionary phase and revolutionary phase which level of uncertainty changes slow and fast respectively. And those seven major components are
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Secondly, it has promoted the “Real Madrid’s brand, it tried to let Real Madrid be the world-known name and become the head of the business market. Thirdly, it tried to get back the assets they owned before, because of many reasons, some assets have been sold to other party, the value can be increased by recovering those assets. Fourth, to develop multiple way for business, more way for club to generate more profit. Fifth, let the fans and supporter become a potential customer, because they love the club, they are willing to buy the product which related to the club to show how loyalty they are , so if Real Madrid sell the product with its brand name to the market , those supporter must buy the product and club can gain profit from
In this scenario, the marketing activities of Prince Sports, Inc. will be examined. Prince Sports manufactures a large line of tennis, racquetball, squash, badminton and table tennis products. The company also manufactures clothing, bags and other accessories that would be useful to individuals in those particular sports. The company makes use of multiple different marketing strategies based on the type of equipment, level of expertise of the player and the type of media outlets that are available.
"SBRnet | Sport Business Research Network." SBRnet | Sport Business Research Network. N.p., n.d. Web. 3 Dec. 2013. .
NASSM stands for North American Society for Sport Management. According to its official website, this society was founded on October 4, in 1985 in order to support and assist professionals working in the fields of sport, leisure and recreation (NASSM, 2016).
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
is an international retailer and distribution of sports, Athletes, fashion, footwear, apparel and accessories Company, established by David Makin and John Wardle at Bury, United Kingdom in 1981. The company operates over 800 stores across Europe, covering both sports and branded fashion. The company operates across eight (8) different countries UK, Ireland, France, Spain, Australia, New Zealand, Canada and Hong Kong. (MARKETLINE, 2014). After comparing the two companies, the price of its shares. I chose sports direct because of its huge involvement in sports and the number of companies it has acquired in recent time, and also an increase in its revenue.
Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold throughout U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to have an edge on the market. Starting in 1985 with a joint venture in Hong Kong called Obersport, the company began to increase productivity to meet their new demands. Recently, a number of contractual ventures were added and a new complex in Lo Village Guangdong China have enhance production but increase the level of difficulty on the planning and production stages. The Sport Obermeyer case describes the forecasting, planning and production processes of a global skiwear supply channel. The case provides an in-depth description of the planning and production processes Sport Obermeyer and its supply channel partners undergo each year to develop and deliver Obermeyer's product line. The case will emphasis on the nature of the information that flows among the members of the supply chain and the timing of key decisions and events in order to have a successful inventory line.
Western has multiple sport programs that are compatible with this question. However I am going to discuss the swim team because of my connection I can easily see the connections with the sport product tonium. Tangibility it the first attribute to the spectrum. In regards to swimming there are multiple things that fall into this category. Their is the actually apparel on their body that is needed such as the swimsuit, the goggles, and the swim cap. Then there's the equipment that is used during practice such as the pull buoy, fins, paddles, five gallon buckets, and bungies. These are all tools that are used to enhance the training. Then there’s the travel apparel they have specific pants, jackets, shoes and bags and swimsuits that are used
It is a business in which owners and players attempt to coincide. It is a business where TV controls fan interest. It is also a business that affects many people's lives, both monetary and living aspects. There are many aspects that are involved in the economics of sport. Each one has unique qualities that add to the greatest source of entertainment.
Apart from benefiting from his football ability, this transfer gives the Spanish club an opportunity to profit from merchandising, especially in the Far East, where Beckham is enormously popular, and Manchester United have until now had the lion's share of interest. It is probably no coincidence that Beckham was transferred just before Real started a far-eastern tour, but it would be very unfair to say that his marketing potential alone was the only reason for his transfer. At the time of the announcement of his transfer to Real Madrid, Beckham and his wife (Victoria) were on a week-long tour of Japan, Vietnam, Malaysia, and Thailand promoting beauty products, chocolate, motor oil, and mobile phones, which it was reported would earn them more than the entire first year of his Real Madrid contract. (Western journalists are excluded from the Japanese "press conferences" organised by his sponsors because of the embarrassment they would cause him in the West.)
Flipkart is an e-commerce portal, B2C shopping Portal, for Indian customers or at-the-moment, customers ordering the goods for delivering in India. The model here is : Portal > List Sellers who sell the desired portfolio products > Get customers browsing through the products > Create appealing discounts > Customer Shops for the desired products > Seller / Flipkart ships the product to customer > Product Accepted and Not returned back > Seller gets his agreed price of the product minus the commission charged by FlipKart for doing everything they do. Thus the core bread and butter of the Model is “X% commission on the total sale value given to the seller”
Sports have been around for thousands of years. The history of sports in United States began back in the 1840s. United States is a very unique country when we look at its sports, just like every country has a different structure of sports so does US. This paper will be taking about the Sports Organizations and Governance, the sports industry, sports organizations, and Structure of sports in the United States. It will also cover the Sport in the United States vs. Other Western Democracies by taking a look at the State Political, historical context, team objectives, and sports organizations. It will also cover the uniqueness of American sport as well as cover the mass participation and give recommendations on how to increase participation and success.
Real Madrid was founded on March 6, 1902; 114 years ago. It was a very long time ago, and they have become one of the best soccer clubs in the world, so they must have won a lot of trophies in the European soccer history, and it is the most valuable sports team in the world now. The word real in Spanish means Royal, so Real Madrid has a crown in the crest which is very beautiful. Real Madrid’s stadium is called Santiago Bernabéu and it is located in downtown Madrid. The Real Madrid jersey’s main color is white, and white is a very beautiful
While sports for the spectators are merely entertainment, the economics of the industry are what drives businesses to become involved. Sports have become more of a business entity rather than an entertainment industry due to the strong economic perception of the over all industry. There are several instances in which economics may contribute to the effect on the sports industry, such as: the success of a team, the price of a ticket, the amount of money an athlete will make, and the amount of profit a team will make. The success of an...
The value of sponsorship is being enhanced rapidly and key events and organisations are able to choose from a wide range of potential sponsors and attract high rights fees. Prime factors in the rise of sponsorship fees are the globalisation of communications, new technology of cable and satellite broadcasting, the internet and digital communications and the growing aspirations of societies for leisure and information. Sponsorship is changing too, and it now figures as part of mainstream marketing. For example, sports sponsorship is increasingly referred too now as sp...
It’s was no surprise that the momentum took place and heated up for the 2010 FIFA World Cup in South Africa. This particular tournament is the world’s largest and most-watched sporting event with 30 billion viewers over the course of the event. From a business standpoint, it’s the most important platform for sporting goods companies to market their brands. Brands are appealing to boost their profile and sales by tapping into the passion surrounding the World Cup, but while some are official sponsors, others are just benefiting from any desirable side effect.