The Diversification Of The Automotive Industry

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BUSINESS DIVERSIFICATION:
The common strategy the world adapt to the resilient economic environment is the recourse of diversification. The main reason the business getting diversified is because they, want to change the firms objective in accordance with the market situation, product obsolescence, drop of return capital etc. The corporate sector of India is recoursing the strategy of diversification particularly for the last two decades. The trend of diversification is continuing year after year whatever the reason behind the large scale industries it has changed in various ways like the size and shape of the operations, profitability , command over the market and the financial resources.
The major market leaders of automobile industry are …show more content…

Information technology and communication:
Tata motors are well established in the various fields telecommunication and industrial automation, information system and software’s. the information technology are divided in to various sectors and services like Tata business support system, Tata ELXSI, Nelito system, CMS etc. Communication system are basically classified into Tata sky, Tata Teleservices, Tata net.

2. Engineering products and services materials :
Tata group has the robust presence in the engineering and services with the operations in automobile and auto components. The companies in this sector of engineering are jaguar and land rover, Tata auto comp system, Tata Hitachi construct machinery, and hence in the services sectors they are classified has TRF, Voltas, TATA consultant engineer.

3. Material:
Tata groups is one of the global market leader with the operation steel and composite. The companies in the sectors of metal are Tata steel, TM International Logistics, Indian steel and wire products, JAIMPOL, and in the composite they are majorly divided into Tata Advanced materials.

4. …show more content…

The company is offering Rs 5 lakh discount on the vehicle to clear pending stocks, sources said. The Kizashi is the second premium vehicle from Maruti Suzuki's stable that has proved to be a non-starter , the first one being the Grand Vitara SUV, which is also brought in only on specific orders. Finding few takers for the Kizashi — Maruti's most ambitious foray into the luxury end of the market priced at Rs 16.5 lakh for the manual and Rs 17.5 lakh for automatic (ex-showroom Delhi) — the company has recently decided to bring the car only after receiving an order. "Yes, it will come to India only when there are orders," Mayank Pareek, Managing Executive Officer (sales & marketing) told TOI here.

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