BUSINESS DIVERSIFICATION:
The common strategy the world adapt to the resilient economic environment is the recourse of diversification. The main reason the business getting diversified is because they, want to change the firms objective in accordance with the market situation, product obsolescence, drop of return capital etc. The corporate sector of India is recoursing the strategy of diversification particularly for the last two decades. The trend of diversification is continuing year after year whatever the reason behind the large scale industries it has changed in various ways like the size and shape of the operations, profitability , command over the market and the financial resources.
The major market leaders of automobile industry are
…show more content…
Information technology and communication:
Tata motors are well established in the various fields telecommunication and industrial automation, information system and software’s. the information technology are divided in to various sectors and services like Tata business support system, Tata ELXSI, Nelito system, CMS etc. Communication system are basically classified into Tata sky, Tata Teleservices, Tata net.
2. Engineering products and services materials :
Tata group has the robust presence in the engineering and services with the operations in automobile and auto components. The companies in this sector of engineering are jaguar and land rover, Tata auto comp system, Tata Hitachi construct machinery, and hence in the services sectors they are classified has TRF, Voltas, TATA consultant engineer.
3. Material:
Tata groups is one of the global market leader with the operation steel and composite. The companies in the sectors of metal are Tata steel, TM International Logistics, Indian steel and wire products, JAIMPOL, and in the composite they are majorly divided into Tata Advanced materials.
4.
…show more content…
The company is offering Rs 5 lakh discount on the vehicle to clear pending stocks, sources said. The Kizashi is the second premium vehicle from Maruti Suzuki's stable that has proved to be a non-starter , the first one being the Grand Vitara SUV, which is also brought in only on specific orders. Finding few takers for the Kizashi — Maruti's most ambitious foray into the luxury end of the market priced at Rs 16.5 lakh for the manual and Rs 17.5 lakh for automatic (ex-showroom Delhi) — the company has recently decided to bring the car only after receiving an order. "Yes, it will come to India only when there are orders," Mayank Pareek, Managing Executive Officer (sales & marketing) told TOI here.
CarMax practices several services including extended service plans, wholesale auction, service and repair, and auto finance. CarMax also attracts the customers through wide-range of selections, low price, and high quality. These activities result the high customer satisfaction which is the most important aspect for its growth. According the case, Austin Ligon, who was the CEO of CarMax until the year of 2006, said that the information system of CarMax is the one of their biggest competitive advantages. The information system provides the inventory demands and helps to keep track on the customer needs and wants through the customers’ online searches. This allows the company to understand the customers’ demands. Even though CarMax has potential to continue its growth, there is a weakness which could be an obstacle for growing. CarMax offers no haggling prices so depends on the customers’ behavior about negotiating, the customers who wants to negotiate will return to other
...ative aspects of diversification, for example through better corporate planning, human recourse management and reaching further synergies between its various business lines.
In 2000, Kia continues to sell a wide range of vehicles. They target a wide range of needs by offering less expensive economic ...
[6] Kripalani, Majeet & Egnardio, Pete. The Rise Of India. Business Week Online. December 8, 2003. http://www.businessweek.com/magazine/content/03_49/b3861001_mz001.htm
Bayerische Motoren Werke AG, shortly known as BMW, is a German manufacturer of luxurious automobiles and motorcycles. BMW group is not simply one name: it is also the parent company of other premium brands such as the MINI, the Rolls-Royce and the motorcycling company Husqvarna. For the purpose of providing a maximum of details, this essay will just focus on the automobile part of BMW as it is more significant than the motorcycle segment and since they have a lot of overlapping factors.
Marketing a new MStar model to the market as an exclusive model for the U.A.E, for the consumers of the elite class who wants a Tesla to add to their top range list of cars such as Lamborghinis. Introducing this model will appeal to the elite and wealthy people in the market, who would want to buy into the brand.
Another important differentiation strategy that BMW has incorporated is the establishment of links between the customers and the company. Over the years, the company has created a servicing segment that ensures that contact between the company and the customer continues even after the initial vehicle purchase.
As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.
The market for IT industry was huge and expanding at a fast pace. However the market leaders were Accenture and IBM which had a negligent market share and rest was captured by small enterprises. Indian companies also ventured in the industry and due to their competition, IT multinational giants had to increase their base in India. Due to high opportunities, attrition rate was also high in this industry. As a result Indian companies like Wipro, Infosys increased their base level salaries. During this phase, Indian economy was transforming towards an era of information and knowledge. This can be seen from the fact that contribution of services towards the economy’s GDP was higher than 18% in 2001 as against in 1980. No other industry had done better standing against global competition. The annual exports had always been over 50% over a decade. U.S.A. share represents highest with 61% and about a third of Fortune 500 companies outsource their software work to India. To foster development, Indian government has taken a number of steps like liberalization of policies and providing necessary capital and infrastructure to foster growth. Thus Indian environment has been conducive for growth. (Ref: Indian Embassy.org) Competitor analysis- The market for IT industry was fairly competitive with IBM and Accenture as global leaders and rest of the market was pretty diffused. IBM and Accenture had strong brand and a global presence with a large customer base. They also offered panoply of services viz. technology implementation, business consulting, offshore services, customer relationship management etc. Both offered breadth and depth of services. IT market in India offered technical and business consulting with Tata Consultancy Services which was the market leader in IT exports and Wipro Technologies and Infosys being other major market players. TCS offered consultancy services, IT services, asset based solution etc. Wipro was third largest IT provider with service offerings in IT consulting, software solutions, BPO etc. Both had a strong global presence. Intensity of Rivalry: Rivalry amongst competitors was pretty intense as can be seen the Indian competition caused IBM to increase their presence in India. However leaders like IBM and Accenture had a wide range of service offerings so competition was only amongst few sectors. Rivalry was to hire the top talent as human capital is the most important thing in the IT sector. This is the reason that attrition rate lead to a rise in pay packages.
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
One of the very first things a buyer should consider when looking for a car is what kind of car he/she wants. Many different factors can affect the car buying process. For one, the buyer must consider how big of a vehicle he/she wants and safety features like airbags, seatbelts, and working brakes. Itemizing a list of accessories can also help narrow down what kind of car to buy. While some people might prefer a Sedan with a large back seat and seat warmers, others may prefer an extreme luxury car with full stereo systems and miniature televisions. Every person has different tastes in accessories; luckily, there is a vehicle that can fit almost every personality. Most new models have the latest technology installed, although some of the “newer” used cars have the option of adding in those accessories. Once the...
This video provides an overview of product diversification. It explains that there are two types of diversification, which are related diversification and unrelated diversification. In addition, the video informs that diversification often involves merger and acquisition activities. Furthermore, it stresses the importance of keeping diversifications balanced, as in some instances, companies that do not take advantage of diversification, can miss out on some benefits, and/or could experience negative effects. However, on the other hand, the opposite could also occur, because some companies that over-diversify, extend themselves too far and can experience detrimental and disadvantageous effects as well. The key is staying
Before the easing period of the Indian economy there have been only a few corporations as an example Kelvinator, Godrej and Voltas that were thought-about because the leading market share holders, accounting for roughly ninetieth of the market. however when the easing period several MNC’s like LG, Sony, Samsung, Whirlpool, etc entered into the Asian countryn markets and these days these corporations have management
BMW Group's worldwide mission statement is: "To be the most successful premium manufacturer in the industry."[1 ] 1.3 BMW's Marketing Mix To examine BMW we must first look at the marketing mix. A company's marketing mix is made up of four main points these are Price, Product, Promotion and Place. Through these points we can examine the specifics of a company to gain an insight into their segmentation, targeting and positioning. 1.4 Product
The mass market has rated Hyundai as No: 4. the strategies that has been used in Hyundai to leapfrog Japanese brands like Toyota are the initial quality of their vehicles Levin, (2015). Hyundai treats the needs of each individual with supreme concern. They know their consumer’s high expectations; they enjoy the challenge of meeting and exceeding these standards every time. Consumers can easily brows their online inventory and schedule a test drive and look into financing options. If a particular customer can’t see their types of a vehicle they can fill a form through online so that they will inform you when a matching car arrives. Hyundai wants their consumers to satisfy in a quality Hyundai (Hyundai,