Business Case Study: Same-Day Delivery Model

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Case Study: Same-Day Delivery
A large number of physical retailers are turning to eCommerce in order to compete with large online retailers that offer more flexibility. Online stores have integrated competitive shipping options in order to survive in the highly competitive online shopping market. Such shipping solutions include Amazon’s Prime Local Express Delivery, Wal-Mart’s Same Day Delivery, eBay Now, and U.S. Postal Service’s Metro Post. Today’s companies that have embraced same-day delivery hope to succeed in a field where others such as Kozmo and Urbanfetch failed. The failure of the two can be attributed to lack of funding but as Chowdhry (n.p.) puts it, they were operating ahead of their time considering the poor Internet infrastructure in place then.
A number of factors need to be put into consideration when operating same-day delivery services. The first one is speed. The whole concept of setting up same-day delivery services is to promote efficiency in product delivery. This is what makes large companies like Amazon make a move of setting up warehouses in every la...

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