Microsoft Xbox
Executive Summary
Microsoft Xbox is a company that makes games, gaming systems and accessories. The use of these systems has risen dramatically over the years and the people that use them are always looking for a new great game or accessory to go with it. Also, Microsoft Xbox has launched the new Xbox 360 Elite, the most elite gaming system available today. Back in November 2005, when Xbox 360 first hit the shelves, it was just the beginning. Although the console itself has not changed, the number of games available for it has risen exponentially. You can also play many regular Xbox games, designed for the first Xbox, that have backward compatibility with Xbox 360. More than 200 Xbox games work well on Xbox 360. That increases the total number of games available for the Xbox 360 to over 300, and still growing!
Situation Analysis
The Xbox has been around for awhile and the gaming system, games and accessories have been well received and the market is continuing to grow. The marketing will be key in continuing product loyalty, growth of the customer base and keeping on top of the growing market.
Market Summary
The Microsoft Xbox’s market consist mostly of hard-core gamers, typically males ages 17 to 24, although Microsoft Xbox has started to market to women as well. Microsoft Xbox is trying to appeal to a wider variety of consumers and to understand what there needs are so they can better communicate with them.
Target Markets
Males ages 17 – 24
Looking to target women and families also.
Market Demographics
The profile for the typical Xbox customer consists of the following geographic, demographic and behavior factors:
Geographics
• Microsoft Xbox has no set geographic target area. By leveraging the ...
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...uy something different almost each year, because she is still young enough were the products or either too young or too old for her each year or so instead of growing with her as they should.
Works Cited
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Kotler, Philip, and Kevin Lane Keller. Marketing Management 12e. Upper Saddle River: Pearson Prentice Hall, 2006.
Ron. "Xbox & Xbox 360 Cheats Reviews Games Faqs, all at XBOX365." Xbox & Xbox 360 Cheats Reviews Games Faqs, all at XBOX365. 9 Nov. 2007 .
"Walmart.com - Save money. Live better.." Walmart.com - Save money. Live better.. 6 Nov. 2007 .
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Microsoft has been only been in this industry for fourteen years. They’ve only created three consoles so far, Xbox, Xbox 360, and Xbox One. Their huge success with the Xbox 360 put them at the forefront of the battle. Their newest console, the Xbox One, was announced at the Electronic Entertainment Expo or E3 in March of 2013 and released later that year in November. They told the world how revolutionary their console was with all of its innovate features. The console, weighing in at 6.3 pounds, is a monster of a device with 5 vents on each side of the console, it runs almost silent and experiences almost no overheating problems. Looking like a retro, 1960’s VCR, many people believe it is an ugly piece of hardware. Personally, I like the design of the console. It is big and heavy which makes it feel like a sturdy piece of technology. Inside the beast is an 8 core 64x AMD processor which runs at1.75GHz and features a Direct X 11.1 graphics card running at 1.2 Teraflops. It also comes with 8 GBs of GDDR3 RAM and a 500 GB H...
The Xbox One offers many accessories for gamers and entertainment lovers alike that can fit just about any need.
The following paper analyzes the initial release of Microsoft's XBOX 360 gaming system release into the United States and the changes that occurred with the supply, demand and pricing of the product in the months following its release. The social science of economics tells us that supply, demand and price are closely related to one another and have a significant on how much of a particular good is purchased and the rate at which it is purchased by consumers. The XBOX 360 phenomenon is a solid example of the impact that changes in supply, demand and price have on the marketplace and the rate at which goods are purchased.
There are few things on the minds of gamers more then the current console wars between the PS4 and the Xbox One. This time, the field is nearly level on the hardware front and the services offered are very close. The devices are very similar but there are some obvious differences. Microsoft and Sony have different end games in mind and their products reflect those philosophic differences. It is in the fine details that the differences will emerge.
The Xbox One is my personal favorite gaming system. The reason the Xbox One is my favorite is because I have been a loyal Xbox user for 5 Years now and I cannot think of using any other system then the Xbox, it would feel like I was cheating on my wife. Enough about me and my personal opinion though, let’s dive into the specifics of the Xbox One! The Xbox One is exactly $400.99 US dollars at your local Best Buy Store. When you buy the Xbox One Don’t only get the console but you also get the Kinect and a controller. We will get more in depth with the Kinect and the controller later but right now I would like to focus on the console. The Exact dimensions of the Xbox One are (LxWxH): 13.1" x 10.8" x 3.1" / 33.3cm x 27.4cm x 7.9cm. If at this moment your like, John I don’t know how to read dimensions, that’s ok let me simplify it for you, it is a very sleek and compact machine. Here are the basic specs of the Xbox One. It has a 8GB DDR3 system memory 5GB’s of that memory you can use toward you games, the other 3GB’s are used for the console’s operating system...
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What's new in sql server 2005. Retrieved December 1, 2007, from Microsoft Web site: http://www.microsoft.com/sql/prodinfo/overview/whats-new-in-sqlserver2005.mspx
Another feature that is a first in the console industry is Xbox’s internal 8-Gigabyte (Gb) Hard-Drive or Hard Disk Drive (Hdd). This contributes too much of Xbox’s weight, but gives many features. With this you don’t have a need for a memory card to save your game files, you save them right to the hard-drive. This is a very nice feature on the Xbox, because it saves you money.
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...ncome and increase in demand. Microsoft met another challenge from the rapid rate of new technology. Specially coming from competitor such as Apple, Google, IBM, AT&T corporation, and cable giant media ONE. The Internet also allowed for new growth, because companies can get their message out in second anywhere in the world. However, the management of Microsoft was able to fully utilize the skills, expertise, and wisdom of its employees to remain successful. Microsoft continues to be successful with its creativity and innovation by producing new product such as windows and Xbox. Management has shown diversity by employing 91000 people worldwide in over two-hundred countries. This cultural success has propelled Microsoft to the front of the technology world. This can be attributed to the efficiency and effectiveness.
Minecraft Xbox 360 provides fun for the whole family. Whether inviting guests and hosting a Minecraft party or simply enjoying some relaxation on your own, learning the skills to build a spaceship will help you get the most enjoyment out of your game. Another benefit to learning this new skill is that you can now share your knowledge of the game with others to help them get the most out of their game systems,
"How Much Do American Idol Contestants Get Paid?" Wetpaint. N.p., n.d. Web. 02 Apr. 2014.
Microsoft has always been known as a software company, and not well known for its hardware. In fact, the only hardware that Microsoft sells to the retail market is branded peripherals. In its heyday, Microsoft was a market leader, bring an operating system to the masses, and leading in internet search. In recent years, however, most of the moves that Microsoft has made have not been in a market leader position, but have been in response to competitors threatening Microsoft’s positions.
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