Bruce Yen's Hands-on Approach in App Development

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Yen used a hands-on approach while fueling his system planning in order to create the best app experience for his buyer’s and colleagues. For example, one approach Bruce Yen took was to simply just hand his colleagues the iPad with the app and ask them to play with the software for ten minutes and see how they felt about it. Instead of looking at previous research, he took it into his own hands, and performed his own informal test runs. By doing this, he could get real and honest opinions of somebody interacting with the app. A second hands-on approach that Bruce Yen took to perfect the software was actually following buyers around the Guess locations and questioning them to see how the software was working for them. He was curious to see how …show more content…

Inc. company. It would be beneficial to use it in the purchasing department. If the purchasing department could see what is selling quickly and constantly, they would know that that item needs to be created more and more money needs to go to creating that item. As a result, the fashion designers/creators would know to create more of that item or create new items that are similar to that to give the buyers more options. The advertising part of the company may reap benefits from this software application as well. If they can gain access to real-time sales patterns, they may know what to advertise on a television commercial or mass e-mails that they send out to loyal customers. Another department in the company that this software application can affect is the customer service department. If the app shows real-time sales patterns at a certain location and it seems to be taking a nose-dive, executives might find that the retail location is lacking appropriate customer service and that’s why buyers are not coming to the store. On a Harvard Business Review article, authors wrote about the use of real-time sales patterns and stated that “Using increasingly granular data, from detailed demographics and psychographics to consumers’ clickstreams on the web, businesses are starting to create highly customized offers that steer consumers to the “right” merchandise or services—at the right moment, at the right price, and in the right channel.” This defends the statement that other departments of Guess?, Inc. could benefit from this software application and create a better overall experience for both the company and the buyers (Davenport, Dalle Mule, & Lucker,

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